| Business plan of fitnes club |
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Business plan of fitnes club Business is the plan of fitnes of club - analysis of the market Turn to the trainers But, as the saying goes, piously place emptily is not. In the beginning of the 90th in Moscow they appeared the first "present" fitnes- clubs, created on means and similarity of west, but taking into account Russian specific character.
of the capital company World Class, in her first fitnes- club even there existed the so-called "sheet of expectation". Club map for yr cost $2500. And, despite to this, the people occupied turn in order to be occupied oneself a little with the trainer on the imported trainers. This was the same symbol of vital success as new foreign-produced brand or mobile business the plan telephone. But situation began to change in the course of time. - now into our clubs walk not only fotomodeli and steep businessmen, but also "usual" people, says the Director-General of fitnes- center "Mark Aurelius" Helen Give. - moreover it was recently added men and women "for 40". Mentality Russians gradually it changes, the complexes, which prevented people business plan from stepping over the threshold of fitnes- club, they disappear. This season, when a quantity of the clients became especially significant for us it increased two. At present demand on the market for fitnes- services as before exceeds proposal. Therefore only in last year in Moscow appeared about ten large it was center and the set of small. By the way, the process of the mass discovery of fitnes- clubs business plan continues not only in the capital, but - we yearly carry out conferences for the people, which are interested in fitnesom, he says Sea-scape Of vasil'tsova. - if ten years ago of participants were only 200, then in this to year - it is more than 5000. In this case the majority arrives from different regional it is center. Developing business the plan of fitnes of club, you will be determined with the size of business. Thus it was formed, which by fitnes- clubs in Russia is accepted to name large centers, those placing over the enormous areas - are more than 1000 square meters, and the small hundred-meter the training halls, which took the place to "rockers". Technologies of conducting the business and the level profits in the clubs of different size differ very substantially. If to conduct analogy with the trade, then is large center - this is the supermarket, where to the clients is proposed the broad spectrum of high-quality products and services, and small hall - magazinchik in the house, where in principle it is possible something to purchase, but to select with this it is not felt. region to be occupied oneself a little in the training hall possible and for 100 rubles. With occupations three the time in the week per year this bypasses client into $400. But in the large fitnes- center annual membership, which foresees the visit of club at any time of day, stands $1000-4000. - clients are ready to pay such money, says director in the advertisement of the fitnes- center Marina Club Sergey ivlev. - to reduce price does not have a sense: almost all existing clubs are filled. The elite clubs, where the annual map stands $2500-4000, occupy the small part capital market, order 10%. But basic portion is fallen to the clubs of the average level - those, where the annual map stands $1000-1500. Large Moscow fitnes- center today - this is complex with area from 1000 to 10 thousand sq. m. of one training hall to people, ready to pay for the services the large money, it is already insufficient. Therefore in the decent, from the point of view of client, club must be pond, spacious training and power hall, hall for aerobiki, combat single combats, tennis Korts. But also the additional institutions, which make a stay in the club comfortable: the salon of beauty, cosmetic salon, sauna, bar, the store of sport clothing. - people became more exacting and more demanding, says the sea-scape Of vasil'tsova. It is important to be nearer In all fitnes- clubs constantly is conducted the fight for the permanent clients, thus as precisely they bring basic income. - client base is formed in the club for 3-4 years, says Helen dari. - at the end of this period 70% of all visitors of club comprise the constants clients, and 30% - new. The sea-scape Of vasil'tsova from Wotld Class gives other numbers: - I remember, as four ago one American specialist in fitnesu spoke to us: "your purposeful audience - this those, who live or work in 6-8 minutes It is very important to include in business the plan of fitnes of club the work on the different types of discount. Maps "long" and "short" It is most profitable, when client buys the card of member of club with the the prolonged the provided for people, best of all are sold annual maps. For the people with the smaller abundance immediately to pay $1000-2000 is difficultly. Therefore they usually buy half year maps or map for three months, although two half year maps in the totality they stand to 20-40% more expensive than one annual. And finally, in the entirely cheap clubs many clients prefer to pay each training separately. The portions, which in the total volume occupy profit from sale of membership maps and profit for the rendering of additional services, they depend on status of club. Than it is prestige, that is higher the level of the solvency of its attending clients. Provided for citizens are ready to expend money in the bar, solariuies or salon beauties. Whereas for the the moderate-means the amateurs of fitnesa the main thing - to pay training. During the competent organization of the matter the profit from sale of club maps can comprise 70%, and from sale of additional services - 30%. Business is the plan of fitnes of club - money for the start For the discovery of the expensive fitnes- center, which renders the complete spectrum of services clients, serious investments are necessary. If earlier is much fitnes- center it was opened on the base of the existing sport complexes with the ponds, then now such places it is already occupied. Therefore it is necessary to construct clubs from zero. If nevertheless it is possible to find the free accomodation of the necessary area - from 1000 square meter, then to the high-quality repair and the purchase of the expensive equipment under the Moscow conditions $500-800 on 1 square meter will be required. - to the equipment by the trainers of 70- meter hall we spent order $3500, - tells the Director-General OF NPF "proksim" Vasiliy prolygin. It is very important so that the external and internal equipping of club would correspond to those to the prices, which the owners of business assign for the services. - if the cost of annual club map is $1000-4000, then economize on Vasil'tsova. Business is the plan of fitnes of club - question of profitability. With the average level of the profitability of business 20-30% of the inserted into the discovery 1500- meter club millions of dollars redeem in two years. However, here everything depends on its territorial raspolozhennosti, price policy and the size of investments into the spinup. - to compete with the brands, familiar to users, to novices is very difficult, - says Helen dari. - in the novices to eat good chances to unroll only in any sleeping region. Certainly, it is possible to build club, also, in the center. But to entice there clients from the known fitnes- center is practically impossible. For this it is necessary to spend enormous means - on advertisement and PR to these money it is possible to build one additional club. Good trainers do not be sufficient Important component of the success of fitnes- club - qualified fitnes- personnel. - the collection of the qualified personnel - this is basic problem for the new clubs, - notes Helen dari. - good specialists it is very small, since this business it is still very young. Takeing into account, how many clubs are opened recently, the trainers it is sufficient. Some complexes alone of exercises on aerobike it is possible to count with ten: in dependence on the intensity of load, with the leaps and without the leaps, with the use or without the use of a step- platform. The same concerns power lessons. Someone wants to podkachat' muscle of hands, arms and breast, someone - abdominal press and muscles of legs, and someone - everything immediately. Depending on purpose, which places before himself the client, they must propose to him the diverse versions of trainings. Periodically in our fellow citizens the desire to be occupied according to the programs, which became appears fashionable in the West. Large fitnes- clubs rapidly react to all changes and the new forms of trainings are introduced. However, according to the specialists, is far from all from western Heath they become popular in Russia. And in the course of time demand on them it disappears. Introduce into the business the plan of fitnes of club the versions of the possible development of your business and new directions. Recently large popularity in the fitnes- clubs they became to use thus the called family and children's programs. Thus far mom deals shityu aerobikoy, it fumes introduce to sport in the children's hall. Therefore today in that each respecting itself fitnes- club there is ten- other of versions of trainings for the kiddies of the different age and the level of sport preparation. Doors for the market are opened, but... According to the estimations of company World Gym, the need of Moscow for the fitnes- centers comprises cities can accept only order 150 thousand clients. In many sleeping regions with the number of inhabitants of 100-200 thousand people, until now it works only one-two training of hall. It would seem, system - I do not want! But, in reality, in the fitnes- business not all so is simple. city, it is possible only in such a case, when its accomodation find in your property. - daily to us come 10-15 people, says Vasiliy prolygin. - And this despite the fact that the prices are low - 100-150 rubles for the training (depending on time) - and hereabout no others fitnes- it is center. If we leased our halls, it would be much more complexly. It is simple to calculate, that the cost of the lease of the 200- meter accomodation, where it is possible to place training hall and hall for the occupations of aerobikoy, with price $200 for kV. m per year, will per month comprise more than $3000. Even if it they are daily attend 30 people to pay on $5 for the training, lease and other expenditures will eat entire profit. The competently comprised business the plan of fitnes of club helps to competently determine the price policy of business. nevertheless will not come out. But here to frighten away by an increase in the price of the moderate-means clients it is completely possibly. - inexpensive fitnes- clubs do not be sufficient, but to open them is thus far unprofitable, speaks the sea-scape Of vasil'tsova. However, within the next few years the possibility to leave for the market for fitnes- services in the novices nevertheless there is. Chances to the success it is more in those, who have available means for the building of the spacious and the well equipped club in any of the sleeping regions. In Moscow To hurry with the output for the market it stands at least because recently on "spal'niki" focused their attention large networks - "planet Of fitnes", World Class, World Gym. Several clubs of these companies already exist in the outskirts of the capital. In this case the specialists forecast, that in two or three years it is possible to expect the stiffening competitive activity not only in the center of city, but also in the sleeping regions. As it is spoken, who did not have time, that was late.
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