|
Company POLARIS is created in 1998 on the basis of the group of companies "NT computer", the largest Russian holding, which combined enterprises of wholesale, distrib'yutorskogo, production direction, and also logistic and service centers of maintenance.
today POLARIS - largest in Russia, is most dynamically razvivayushchayasya the federal network of computer is center, that unites is more than 50- TI of commercial enterprises. The stores of network occupy areas from 100 to 500 m kv., have the large, well illuminated commercial halls. The price policy POLARIS is oriented to the satisfaction of the needs of buyers with the average income level.
The actively expanding assortment of the stores of network, which counts is more than 6000 designations, is assumed complex obsluzhivaniye of buyers and it includes not only computer and entire spectrum of digital computer technology, but also electronic everyday engineering.
By the most important task POLARIS is placed the high level of the care of its buyers - both in the process of the selection of purchase and in the period of the operation of the acquired technology. For this very reason in POLARIS acts the system of continuous instruction and certification of personnel, feedback with the buyers by means of the consultations of client service and service of technical support is fixed, regular free seminars for the buyers are conducted.
Why franchayzing?
the system of franchayzinga solidly recommended itself as one of the most reliable mechanisms, which make it possible to neglect and to develop its own business within the shortest periods. Accordingly to statistics, of ten franchayzingovykh companies, eight satisfactorily preodolevayut five-year boundary and they continue successfully to work. The large part of the independent companies dies according to the same statistics, without having overcome the two-year-old boundary of activity. According to the data, given in the weekly "business plus", in THE USA, the acknowledged leader in the development of the system of franchayzinga, 90 percent of franshiznykh systems they survive, while of almost 80 percent of new enterprises they become bankrupts after 5-7 years of functioning. The untwisted brand - as the untwisted flywheel, easily passes all decreases and crises and it helps its partners. In this the force of the trade mark of leader.
A little about the company.
company POLARIS is created in 1998 on the basis of the group of companies "NT computer", the largest Russian holding, which combined enterprises of wholesale, distrib'yutorskogo, production direction, and also logistic and service centers of maintenance.
today POLARIS - largest in Russia, is most dynamically razvivayushchayasya the federal network of computer is center, that unites is more than 50- TI of commercial enterprises. The stores of network occupy areas from 100 to 500 m kv., have the large, well illuminated commercial halls. The price policy POLARIS is oriented to the satisfaction of the needs of buyers with the average income level.
The actively expanding assortment of the stores of network, which counts is more than 6000 designations, is assumed complex obsluzhivaniye of buyers and it includes not only computer and entire spectrum of digital computer technology, but also electronic everyday engineering.
By the most important task POLARIS is placed the high level of the care of its buyers - both in the process of the selection of purchase and in the period of the operation of the acquired technology. For this very reason in POLARIS acts the system of continuous instruction and certification of personnel, feedback with the buyers by means of the consultations of client service and service of technical support is fixed, regular free seminars for the buyers are conducted.
Development of the franchayzingovoy network of stores POLARIS.
the federal network of computer is center POLARIS it declared about the start of the program of franchayzinga in the beginning of 2005.
being based on the positive experience of the development of regional design and takeing into account a constant interest from the side of potential investors, the management of company accepted the solution about the starting of the program of the discovery stores POLARIS by the system of franchayzinga, which allowed network to more fully satisfy the need of buyers and to obtain additional competitive advantages.
the first results of the work of stores -franca1zi proved the correctness of strategy selected by company. Bulk of retail buyers entrusts to brand POLARIS and are selected the stores of network because of the comfortable maintenance, caused by the high level of the professionalism of salesmen and to the broad spectrum of qualitative goods, by reliable guarantee obligations. Collaboration with the leading banks in the region of consumer crediting makes it possible to grant the most convenient and advantageous forms of credit products to our clients.
Within the framework of network the stores are not divided into their own and franchayzingovye: formulation in the united corporate style, identical assortment and the collection of services. From the point of view of buyers, partners, vendorov the store of franchayzi is the part of the united federal network. For this very reason the standards and the requirements, presented to their own stores, wholly are projected also to the franca1zi- partners.
Requirements for the franca1zi- partners.
technological and financial conditions for the entrance into the network are determined individually for each after the thorough analysis of the following indices:
the arrangement of the commercial areas
work experience
the qualification of the personnel
the level of the technical security
the readiness of the observance of technologies and standards of network.
of franchayzi it must have available its own or leased for the prolonged period commercial areas, have its own circulating capital
The payment of franshizy is yearly payment in the size of 5 thousand dollars. On the basis of the results of joint operation, over the long term the size of payment can be lowered. In the case of the connection of the existing network of stores, the rate of yearly payment is calculated individually.
For organizing the commercial enterprise under brand POLARIS potential of franchayzi must have available area not less 100 m Kv. This can be both the separate building and the commercial areas, located in commercial centers. In the first case, the store must be located preferably on the 1st floor, have separate entrance from the side of facade. For the commercial center the floor of arrangement does not play the significant role, in this case, the subject directivity of floor or section is priority. The use of basement accomodations under the commercial halls is unacceptable.
Depending on the situation of local market, accessible areas and strategy chosen on the basis of this, are possible the following versions of the realization of the project:
the discovery stores with the "traditional" diagram of trade ("extraction - payment - obtaining")
the discovery stores in the size of self-service (supermarket with the open access to the goods)
the discovery "head" store and network of the offices of sales. For this, in the most lively place (center of city) is opened the store, which is the unique base, to which is tied the network of the offices of sales (the "sleeping" city districts). Firm software, allowed by franchayzerom, makes it possible to comfortably realize this version both from the point of view of financial calculation, access to the storages and grinding the sight of convenience in the work with the buyer and the realization of sales.
Before the discovery of store, commercial areas must be privedeny in the correspondence to the corporate standards: walls must not have defects, be evenly painted into the bright tone, the floor - linoleum or tile, halls are well illuminated.
The required minimum assortment, represented in the store, assumes the presence of its own circulating capital in the size not less than 50 thousand dol..
If necessary, in accordance with the developed by franchayzerom (or independently) design- project of commercial hall, franchayzi it buys and commercial equipment is established.
Being based on the recommendations of franchayzera, franchayzi it independently collects the staff of colleagues and directs them to training center POLARIS for the starting instruction.
The purchase of goods is achieved only in franchayzera, exception they can compose the categories of the commodity groups, not entering the assortment of supplier. In that case, after agreement with franchayzerom and introduction of the corresponding point into the agreement of delivery, franchayzi can achieve purchases in other suppliers with the condition of limiting similar purchases in the size not more than 10% monthly revolution. Before the discovery of commercial point, the representative of franchayzera fixes the commodity remainders of franchayzi, if the same are located.
retail Price- sheet on the local market for franchayzi is formed at its own discretion. Franchayzer does not regulate the level of prices in the stores of franchayzi and it is limited only to recommendations, on the basis of the results of evaluating the market for franca1zi- partner.
into the dependence on the number of the market factors, such as the saturation of market, the quantitative and qualitative composition of players, the number and the buyer ability of population, etc., the profitableness of project are evaluated by the specialists of company in limits of 40-100% of annual to the invested capital.
Advantages, obtained with the acquisition of franshizy POLARIS.
Franchayzi it becomes the part of the largest federal network of computer it is center, whose participants are united:
by trade mark (brand)
by the marketingovoy policy
by the technology of the trade
by the advertising policy
by the united information space
by the united channel of the deliveries
by the network of service it is center
C by the purchase of franshizy, franchayzi obtains the wide spectrum of the services, directed toward formation and development of the retail business:
the composition of business- plan. Aid with the calculation by economic component of project.
the estimation of competitive ability on the local market. On the basis of the analysis of local market, franchayzer it will carry recommendations in the part of the price positioning and developing strategy of the achievement of market.
the design- project of commercial hall and commercial equipment. The specialists of company will develop several versions of the design- project of new or re-planning of the existing store for various forms of maintenance, with the composition of the detailed dislocation of commercial equipment, by the specifications of shop windows and arrangement of commodity groups. Furthermore, franchayzer will ensure special conditions with the work with the most important producers of commercial equipment.
external and internal formulation, signboard and the elements of firm style. Franchayzer beret wholly to itself all expenditures on production and arrangement of light signboard on the facade of store. Information stands and navigation tables for the store will develop  dizaynery of franchayzera.
setting the systems of warehouse calculation, trade and control. The stores of network use in their work firm software. Program StoreHouse is universal, it makes it possible to keep account of the motion of supplies, to form the necessary financial and commodity documentation from the work with physical and legal persons with any form of calculations, and so to carry out the multilevel analysis of effectiveness in the work of commercial subdivision.
instruction and the certification of personnel. The effectiveness of retail trade in highly technological goods assumes the presence of competent personnel, and under the conditions of rigid competition benevolent relation to each buyer frequently becomes the determining factor with the selection of the place of purchase. For the correspondence to high corporate standards, entire personnel of the store of franchayzi pass instruction to the specialized training center of company and it works on probation itself in the functioning commercial subdivisions of company. Instruction and the certification of colleagues occurs in three directions:
storekeepers - instruction includes: knowledge "zheleza",  identifikatsiya tovara, assembling and testing computers, work with the marriage;
managers (salesman- consultants) traditionally are trained znaniyu "zheleza", special attention is paid sales technique;
cashiers obtain the knowledge of cashbox discipline, preparation for pervichnoy bukhgalterskoy documentation, to the rules of work with legal and physical persons;
the controlling personnel (administrator) obtain base knowledge in all three directions, and in the process of practice period he acquires the habits of control of personnel, it becomes acquainted with the structure of holding and the diagram of interaction of its divisions, clear idea about the prospects and the priorities in the development, the policy of company and the standards of corporate behavior is obtained.
the certification of personnel for the directions described above is conducted with the periodicity two times per year.
participation in the seminars, conducted by leading vendorami. To the colleagues of the stores of franchayzi is given the possibility to participate in the seminars and the trainings, conducted by leading vendorami and distrib'yutorami, which work on the Russian market - not less than 4-5 instructions monthly.
advertising support. Franchayzi are constantly ensured by POS- materials and by demonstration counters. The stores of franchayzi it participates in all advertising actions of those conducted by vendorami, including conducting drawings is ensured by gifts and prizes in the period. Federal advertisement is achieved by means of franchayzera. For the advertisement on the local market is provided the purposeful marketingovyy fund, formed in the equal portions from franchayzi.
advertising support at the start. With the discovery of new store, for the attraction of the buyers of franchayzer for its calculation is carried out the promo- action in the course of the month. Scale and budget of action is calculated on the basis of the yield conditions for the local market. For the conducting promo can be begun to operate any types of the advertising carriers: radio, TV, main panels, necking in, press, etc.
the arrangement of information in Price- sheet POLARISÂ i POS- materials. Information about franchayzi is introduced into all POS- materials and other information carriers together with the remaining stores of network. Furthermore, information about franchayzi is placed in the Price- sheet of the federal network POLARIS, which is executed in the form of periodical (print run - 60 thousand copy per month) with the colored glossy cover. Franchayzer regularly allows the covers of Price- sheet in accordance with a quantity of visitors, franchayzi, in turn, it obyazuyetsya to print and to place the appropriate quantity of internal pages.
information support from the side of the partners of company. The arrangement of information about franchayzi on is more than 60 sites of leading vendorov and distrib'yutorov in the divisions "where to purchase" or in the list of partners with the indication of the contact information of stores.
the arrangement of information about franchayzi on the corporate site of company www.polaris.ru. At the corporate site appears the page of the city of franchayzi by analogy with other cities, where are placed information about the stores of franchayzi with the addresses, the contacts and the map of passage, urgent Price- sheet with the descriptions of goods, description the passing in the stores advertising -marketingovyx actions (not less than three monthly) and other information, including about the additional services, rendered into magazine of khkhkhkh per month) and by the map of the proyezdaktnoy information of magaznovschetovtezha is calculated work with the buyer and realizations p. besides this, corporate site permit implementation of remote sales through the Internet- store or office of sales.connection to the united discount system. Of franchayzi it is included in common discount system with the assignment to the buyers of the reductions acting in the network and the delivery of the discount maps, required to the method in any store of network POLARIS.
the delivery of goods. At the given moment in the Price- sheet of company it is more than 6000 active positions of computer and digital computer technology, is enlarged the assortment of everyday electronics. POLARIS allows the reliable channel of deliveries and the most urgent assortment for the successful work on the retail market for computer technology.
the possibility of crediting. Franchayzer gives franca1zi- partner the possibility of obtaining of commodity credit or postponement of payment.
working marriage. Reverse dispatch of the rejected goods and obtaining from the storage of supplier during 20 days of the repaired or new articles. Franchayzer allows to franchayzi possibility and guarantees performance it is timetable, established by law "about the protection of the rights of user".
the postprodazhnoye care of clients. United service service makes possible for the buyers of the store of franchayzi to obtain after-sales service in any service- center POLARIS.
are allowed services Call-Centre. In POLARIS is fixed reliable the "feedback" with the buyers: the united telephone of client service 7-55555-7 in Moscow, the technical consultations on- Lina through icq, in 2006 is planned the introduction of the united federal number
the organization of sale of goods on credit. Translation of the credit programs, which act in the stores of network POLARIS, on the favorable financial conditions.
the introduction of the electronic system of payments. The connection of franchayzi to the system of electronic payments on the special conditions, given to network POLARIS which will allow buyers to achieve payments of the services of the operators of sotovoy of connection, Internet- services and services of the operators of satellite television.
the development of the methods of an increase in the effectiveness in the work. The specialists of company accomplish constant monitoring of the activity of franchayzi and introduce recommendations regarding an increase in the effectiveness of return from the business.
juridical and bookkeeping support, the service of logistics. As the additional services, franchayzi-patnery POLARIS can use the services of juridical, financial and logistic departments the companies.
the service of science of commodities. We propose the wide spectrum of the services of science of commodities, in such cases the formation of ready assortment enumeration and the formation of the retail Price- sheet of store.
Comparison of resursoyemkosti in the implementation of the project of retail store independently and within the framework of franchayzinga.
Its own brand
Franshiza
Analysis of market and the composition of the business- plan
independently or the payment of the services of the strange specialist
due to franchayzera
the Design- project of the commercial hall
independently or the payment of the services of the strange specialist
due to franchayzera
Arrangement of the external light signboard
~$e000 - $8000
due to franchayzera
the Financial- warehouse calculation
from 0.1% of the revolution
due to franchayzera
Instruction of the colleagues
from 0.5% of the revolution
due to franchayzera
Participation in the vendorskikh seminars
it is most frequently inaccessible
4 - 5 instructions monthly
Information support
it is most frequently inaccessible
due to franchayzera
Arrangement on the corporate site
~ from $4000 - creation of the site
~ from $500 monthly - the support of the site
due to franchayzera
Advertisement is federal
no
due to franchayzera
Advertisement is local
from 1% of the revolution
in the equal portions with the partner
Delivery of the goods
the need for working with several suppliers, a deficiency in the assortment
common supplier with the most complete retail assortment, the consolidated channel of largest distrib'yutorov
Service
from 1% of the revolution + its own logistics
franchayzer
Postprodazhnoye care of the clients
maintainance costs service- it is center
franchayzer
Services of science of commodities and logistics, the juridical and bookkeeping support
expenditures for the content of the additional staff of colleagues, or the payment of the services of the strange specialist
the possibility of ipol'zovaniya of the optimum diagrams of franchayzera
Organization of sale of goods on credit
the rigid initial conditions of the banks
optimally developed on favorable terms, united for the entire network POLARIS
, the credit products
Increase in the effectiveness in the work
independently, with the presence of the professionals
the possibility to use those optimally developed of metodiki of franchayzera
Thus, after acquiring franshizu POLARIS, company- partners obtain the all-out support both at the start and in the process of conducting and development of the already existing business.
The specialists of company developed several programs for the partners, depending on the available financial possibilities and desired rezul'tatov.Â
As the franca1zi- partners are drawn the companies, purpose of which is reaching the leading positions on the local computer market.
Proposal can be examined by both the small commercial enterprises and by existing networks of stores, which are needed an increase in the effectiveness in the work and, as a result, in the higher return from conducting of business.
 Na the existing market is very strong competition, and, in connection with this, the very important significance such concepts, as the cost of stamp, the image of brand, stable position on the market, acquire.
Franshiza POLARIS ensures to our partners reliable support, it opens great possibilities and gives the unquestionable advantages, which make it possible boldly to look in the future and to be developed together with us.
In more detail to discuss all aspects of work within the framework of franchayzinga POLARIS possible, after being connected with the specialists of the division of franchayzinga of network POLARIS:
Contact information:
www.polaris.ru
Ýòîò e-mail çàùèùåí îò ñïàì-áîòîâ. Äëÿ åãî ïðîñìîòðà â âàøåì áðàóçåðå äîëæíà áûòü âêëþ÷åíà ïîääåðæêà Java-script
the telephone of rab. 970-19-30
Contact face:
Abramov Vadim
Leader of the division of franchayzinga
Tel.rab.(095) 970-19-30 ext. 01300
Tel.mob. (095) 995-15-52
Ýòîò e-mail çàùèùåí îò ñïàì-áîòîâ. Äëÿ åãî ïðîñìîòðà â âàøåì áðàóçåðå äîëæíà áûòü âêëþ÷åíà ïîääåðæêà Java-script
Grablis the edward
Zam.rukovoditelya of the division of franchayzinga
Tel. (095) 970-19-30 ext. 01900
Ýòîò e-mail çàùèùåí îò ñïàì-áîòîâ. Äëÿ åãî ïðîñìîòðà â âàøåì áðàóçåðå äîëæíà áûòü âêëþ÷åíà ïîääåðæêà Java-script
|
