Business plan of the auto-service

However reliable machine was, repair sooner or later will be required by it. But it means, business on servicing of automobiles (auto-service, the store of spare parts, washing) is stably provide ford by clients and brings not bad profit to its owner.

State and the structure of the market

Situation on the market for servicing automobiles directly depends on the trends of development of domestic motor park. In the last 10 years it increased 2,5 and at present it consists of more than 30 mln. machines. Yearly this index rises by 8-8,5%. According to the data of the department of the truck transport Of mintransa RF, in Russia to 2005 will be counted already 45-46 mln. machines.

At the same time to one thousand Russians are fallen only 170 automobiles, which is lower than the level of the developed countries almost four times. I.e., Russian motor park soon expects only increase, moreover sufficiently active. So that with respect to autos-service was formed favorable situation - steady and notable increase in the number of potential users of data of services. However, as far as autos-service themselves are concerned, their number steadily grows, moreover the predominance of networks, until now, is not outlined.

The structure of the market for maintenance is thus far still insufficiently clearly expressed. It goes without saying, on it is a specific specialization, it is possible to speak also about several vertical levels. It is at the same time extremely small the learned brands: one and the same auto-service can work both with the "Mercedes" and with The vAZovskoy production. Four levels of market now are separated.

Authorized services. Work is conducted in precise interaction with the official dealers and the foreign autos-producer. As a rule, company specializes in the maintenance some of specific stamp. To enter into this business is very complex: vendory demanding relate to the selection of contractors. Maximum profit - from 10 thousand dollars. per month - they are capable of bringing the services, located in the large cities, where many new foreign-produced brands are sold.

Net autos-service. This segment in Russia, until now, is insufficiently developed: there is not one network of maintenance, which would be developed on a national scale (most frequently it is covered not more than five regions). Western networks on the Russian market are represented weakly (exception it is possible to consider perhaps that the stations of maintenance Bosch, but them thus far a little). Furthermore, in our country are "pseudo-networks", which are formed, when western companies, desiring to increase the sale of production, make it possible to use their name. But no control of the quality of the exerted services from their side it is conducted. The mean profit of one entering the network auto-service with several boxings is 5-7 thousand dollars. per month.

Single service points. They do not have akkreditatsii, that, however, it does not interfere with composing competition to the authorized companies: service the same, but to pay for them it is necessary to 20-30% less. The profit of this auto-service rarely descends below 2 thousand dollars. per month, but practically never exceed 12 thousand dollars.

Individual rendering of the services of maintenance. This form of activity only with the high portion of conditionality can be named business - this, is faster, samozanyatost'. Odes nako the services of individuals, who overhaul motor vehicles in their own garages or on the call, enjoy stable demand, bringing to 800-1200 dollars in clean profit per month.

Start of the business: four stages

And the first - this is the selection of place. In the initial stage should be estimated the adjacent locality to the object of the arrangement of external advertisement. Optimum version of the arrangement of auto-service - next to the highways, AZS, garage complexes.

It is necessary to consider that in accordance with the requirements SES it cannot be organized auto-service next to the apartment houses (distance must be not less than 50 m) and near the reservoirs. The selected accomodation must have a centralized admission of water and a canalization. Should be provided the presence of pit, otherwise it is necessary to spend extra-budgetary resources on the purchase of lift equipment. It is desirable so that the area of accomodation would be at least 25-30 square meters (to one worker must be 5 square meters, and this without taking into account equipment), but during the first stage can be sufficient 15 "squares". Although at the present moment the area of average Moscow auto-service exceeds 200 square meters.

And do not forget about the packet of documents. So that the second stage in the creation of auto-service - shaking-down of bureaucratic formalities. And the first how here it is necessary to study, this is design documentation. So that it would pass the agreement in the organs of gossanepidemnadzora, for you it is necessary several to be taken some pains, indeed requirements the mass: from the presence of natural illumination to the installation of "folding box for special clothing". In the addition to this will have to present the packet of documents into the transport inspection, to solve questions with the agreement of lease.

Third stage - selection of personnel. Under the contemporary conditions precisely the possibility to draw into the company of the professionals of one or other profile or another determines the selection of the works, which it will produce auto-service. But in any event necessary to try to select experienced professionals on those most claimed I see services. And first of all they include shinomontazh and body repair. To include rather well in the composition of business auto-washing. A number of works, for example the selection of enamels and a repair of engine, can be accomplished also in the specialized companies - sufficiently extended in Moscow practice. There are about 100 it is specific the services, rendered by autos-service. The most common forms of the works:

lubricating- servicing;

control-diagnostic;

electrotechnical;

tire-mounting and balancing;

assembly-disassembly;

sheet metal- welding;

the repair of steering control;

the repair of steering system;

the repair of engines;

repair and battery charging;

coloring.

After solving a question with the personnel and after being determined with the fact, what services it will render auto-service, it is possible to approach the purchase of equipment. This is the fourth stage. Here you have selection - more expensive and more qualitative imported or accessible on the price domestic. It is necessary to note that the presence of imported equipment can contribute to the attraction of clients, it use rather well, also, for advertising purposes.

If you are intended to work with the foreign-produced brands, then it is necessary to be concentrated on the production of one or several producers: for each stamp there is its computer system of diagnostics.

Initial investments

And here enterprise is prepared to the discovery. For the attraction of clients it is worthwhile to spend 500-1000 dollars. to the advertisement. Besides "naruzhki", declaration it is useful to place in the specialized newspapers and the periodicals, to unstick in the garage massifs. It is worthwhile to also extend leaflets.

On the average the creation of auto-service will manage in 130-150 thousand dollars. Although is possible the cheaper solution: small auto-service will cost 35-50 thousand dollars, and shinomontazh - 8-12 thousand dollars.

The auto-service, which renders the wide spectrum of services, brings income from 4 thousand dollars to its owner. per month, shinomontazh - from 0,7 thousand dollars.

Until now the discussion dealt with the stationary auto-service. There is another model of the organization of business - on the individual call into the garage of auto-owner. Thus are reduced expenditures to the lease of accomodation and the purchase of the expensive equipment, but rise expenditures for advertisement. In this case it is possible to manage with small office accomodation with the telephone, several automobiles (but better to hire mechanics with the personal motor transport). The storage of spare parts is not required: buy them under the concrete order, after using services to one of the numerous services of delivery.

If we speak about the store of vehicle spare parts, then here the main thing - to select the accomodation, located in the place, which has good entrances and capable of ensuring the flow of clients. It is necessary to also solve a question with the purchases of goods and the possibilities of the assignment of commodity credit.

Secrets of the business- process

One of the basic questions, which solves the owner also of auto-service, and auto-store, acquisition of spare parts, and means, the adjusting of connections with the suppliers. The catalogs of vehicle spare parts can be found, for example, in the Internet on the sites of producers and dealers. A good catalog of references on the automobile thematics exists with the address: www.russia.auto.ru/app/?.show=1&.yp=4788225.

It is better to form previously claim for delivery, takeing into account seasonal demand fluctuations. Can describe them any experienced worker of this sphere (for shinomontazha, for example, the peaks of activity are fallen to the end of the autumn and the beginning of the spring, when it begins to time change rubber).

Vehicle spare parts either buy from the Russian dealers or they leave independently, collaborating with the suppliers from the countries of Asia. Important companies usually reach detail because of the boundary by charter flight. As far as small autos-service are concerned, to independently import spare parts for them is sufficient riskovanno, indeed for details it is necessary to buy to the prospect. But suddenly they will not be required completely? Furthermore, when the discussion deals with the small parties, to design for reductions from the producer it does not be necessary. So that small companies is worth attending the specialized exhibitions and become acquainted on them with the assortment and the prices of basic Russian dealers. It is important to accurately consider seasonality and opportuneness of the purchases: the presence of goods on the storage not only will reduce the servicing time of each client, but also will accelerate the turnover of means.

For the specialized autos-service, where the list of the necessary details is clearly determined by the norms of autos-producer, the problem of the delivery of spare parts is not very urgent. But here in the practice of the work of the autos-service of wide profile there are two most common models.

Purchase of details "with the reserve". It requires significant expenditures, but removes questions of the absence of the necessary spare parts at the necessary moment. Is most effective this diagram for the net autos-service, in work of which sooner or later proves to be claimed practically any detail.

Work with the services of delivery. All details as needed order in any Internet- store. But then their cost proves to be considerably higher.

Investor one should be concentrated on the advance profitable it is specific services. As a rule, this is body repair, straightening and the coloring of automobiles, shinomontazh, washing. It is worthwhile to think over their maximally effective combination. A good return gives the combining of workshop for the body repair and laboratories for the selection of the automobile enamels: client, who purchased enamel, is often interested in the qualitative repair and the coloring of automobile, and the auto-owners, which already made, usually order the coloring of their machine.

The profitableness of company can be increased due to an increase in the flow of clients and reduction in the expenditures. The following steps undertake for this:

they enlarge the spectrum of the services exerted by company;

initial costs of equipment ( due to the arrangement of orders for the realization of various works in the specialized companies) minimize;

the lease payments (it is possible to forego the boxing and to limit to usual small car, but this negative it will be reflected in the image of enterprise), are reduced;

advertisement is used only in the short term period, and then they are thrown to "creeping marketing" - new client comes according to the recommendation of old.

One additional popular version of reduction in the expenditures - attraction of work force of the countries OF THE CIS. With the level of preparation equal with the Russians the labor of brigades of Armenia or Moldovy stands considerably cheaper. In this case guest workers distinguish a high discipline, an ability to work less tendency toward the alcoholism. In Moscow at the present moment is extended the practice, when mechanics it obtains from 30 to 50% of the cost of the shown it service. The fixed part of wages is small and rarely it exceeds 200 dollars. per month. However, on the average of mechanics it earns 600-1000 dollars. per month.

For the overall automation of document turnover, warehouse and financial calculation of autos-service they acquire specialized soft. It in Russia they produce not less than five companies, some of them are included in complete set ON the catalogs of vehicle spare parts for the foreign-produced brands and the domestic automobiles (cost - 40-70 dollars). Disks themselves with the programs will manage in 120-200 dollars. And 700-1200 additional dollars it is necessary to pay for the module of connection with the bookkeeping program.

But if auto-service was acquired?

Autos-service relate to the businesses, which are enjoyed the greatest demand. In the 1st half-year of 2003 to one advanced on sale company of this profile several ten potential buyers was fallen. This considerably reduces the time of sale of auto-service; it does not exceed 1,5 months. High interest is explained, in the first place, by the fact that the nonspecialized investors consider such companies as simple and intelligible in control, and in the second place, by the impressive profitableness of these enterprises: the period of the recovery of investments does not usually exceed 6-10 months. Mean cost of auto-service - 60 thousand dollars. In majority their they work over the leased areas on the basis of the annual agreement of lease.

As far as auto-ReesecIrotank autos-service are concerned, until now to sale was advanced only one. It had status of the official service of known German auto-concern and, naturally, it were occupied by the maintenance the new foreign-produced brands of this brand. Service sufficiently rapidly found its buyer, although it cost to 20% more expensive than "neavtorizirovannykh" analogs. It is possible to say that this difference composed goodwill. Recently the proposal of the acting autos-service grew, the same relates also to the stores of vehicle spare parts. In this case the demand for such businesses is satisfied not more than to 10-15%.

To the buyers of autos-service it is necessary to focus attention on the following moments.

Period of the effect of the treaty of lease. Even with the agreement on 364 days is desirable the presence of the right of prolongation. Optimum version, if with the change of owner the new agreement of lease is concluded. Is known the case, when auto-service worked over the areas, to which it had absolutely no rights. Accomodation find in the municipal property, and its use was based on the nonformal relations: in the company from time to time were overhauled the personal automobiles of officials setting, owners no one it touched. Business in this state becomes principally neprodavayemym.

Retention of command. This question is worth discussing with the salesman previously: good, if it signs the obligation not to undertake any actions, directed toward the "withdrawal" of key colleagues. But, as a rule, oral agreement is sufficient.

Transparency of business- processes. You will thoroughly study agreements with the suppliers of vehicle spare parts and basic channels of delivery. It is better for the new owner, if these relations are formalized.

Convenience in the entry into the business. To nonspecialized investor it is desirable to agree that the old owner would consult him regarding conducting of business in the course of 1-2 months.

Other factors, which influence price. Planning to put means into the purchase of auto-service, you will turn attention to its arrangement, presence of convenient entrance, previously carried out advertising measures, quality of equipment. All these factors compulsorily must be considered in the process of the negotiations about the price.

Than are interesting investments into the auto-washings?

Auto-washing - most popular business among those, who, without possessing some special knowledge, desire to begin the profitable matter. Moreover this point of view it is not possible to name incorrect: if you be able to select the section of the earth, situated next to the auto-route, to obtain the rights of lease to it, to solve numerous bureaucratic formalities and to find means for the purchase of equipment, then to you it will remain to only in proper time select the cleaning agents and to be enriched. In Moscow the practice, when owners create auto-washing and return to its working association on the condition of the monthly payments to the owner of the specific sum (as a rule, not less than 3-5 thousand dollars), even received wide acceptance. In this case several enterprises of this profile ( limited productivity it will contribute to prosperity of each of them) next can be located. Accordingly, major issue - to know how to organize this business.

Principally steps in the creation of auto-washing and auto-service differ little. Perhaps which for the first will be necessary to acquire equipment on the purification of waste water or to conclude for this purpose special agreement with gorvodokanalom. Then the services of washing do not be subject to certification, and to the personnel it is not necessary to impose the increased requirements. Exception are, perhaps, only colleagues, who carry out dry cleaning the salons of automobiles.

As far as expenditures for the discovery of auto-washing to one post are concerned, to you will be required at least by 100 square meters of the earth. It is difficult to say on the united lease rates in this sphere: in many cities of washing within the framework of municipal programs they work on favorable terms. According to the preliminary estimations, on Moscow the rate of lease is approximately 250 dollars. for 100 square meters into the block. Standard set of equipment :

the apparatus of high pressure without preheating of water (from 1,5 to 25 thousand dollars.);

the apparatus of high pressure with preheating of water (from 2,5 to 5 thousand dollars.);

pylevodosos (200-500 dollars.);

the washing vacuum cleaner (from 600 to 1300 dollars.);

apparatus for cleaning and recirculation of water (from 4,5 to 8 thousand dollars).

Standard services of the auto-washing:

the washing of body outside;

the polishing of body;

the washing of engine;

cuxa4 and the moist harvesting of salon;

dry cleaning salon.

Depending on that, how many machines you plan to attend (for the small washing optimum index it will be 20-35 machines in a 24 hour period), it is worthwhile to select the power of equipment. Basic problem for dry cleaning the salon - need for the subsequent drying. It is better to carry out this operation in the separate dry and by heat accomodation.

It is now popular to combine auto-washings with the small cafe. But then additional expenditures for obtaining of permissive documentation and erection of pavilion will be required. It is possible to build in the territory of washing the boxing of auto-service with the hoist, and to then pass it to the lease. This will bring from 500 to 1000 dollars in additional profit monthly. Furthermore, will increase the flow of clients.

To organize auto-washing complex. Therefore many they prefer to buy those already acting. Now demand for the enterprises of this profile on the market can be named azhiotazhnym. Despite the fact that the earth, on which are located such businesses, in the majority of the cases is leased, investors ready to pay the sum, which exceeds the income of auto-washing in 2-2,5 years, the case for the market for finished business unique.