Linen is my.

About this goods of woman they do not feel sorry money. Therefore it feeds many men, who manage stores on the trade in the objects of the lady toilet

Melancholy on the beauty

Prior to the beginning of the 90th beautiful and erotic lace brassiere was annual the unattainable dream of the majority of Russian women. To reach the refined thing is possible perhaps that in fartsovshchikov, after returning for it fourth of wage. The public demonstration of the models of the underwear was considered shamelessness. And to our women it remained only to sigh on the beauty, spied on the pages of western catalogs or in the frank scenes from the foreign films. Indeed the simple articles of domestic manufacture, alas, caressed neither body nor look.

Today on the counters this lace- silk abundance, that without the purchase will not remain the most exacting lady. Linen for the daily carrying, linen for the erotic encounters, complete sets for the sport - in all and you will not transfer. But variety it is color so great, that the shop window of the store of the underwear resembles July flower bed.

It is not surprising that the trade in intimate things in the last decade rapidly went into the mountain. Contemporary women do not stint on money about the adornment themselves, loved. Despite the fact that qualitative underwear stands expensively.

- many women, having randomly seen any beautiful model, without fail desire to have it in its cloakroom. Despite the fact that in them already there are several complete sets of linen. In this case they are not considered the price, says the manager the store of Korneyev's Alla. - A sometimes by the purchase of new brassiere or shorts woman simply wants to raise to herself mood. And the most interesting, which this operates!

Today competition on the market for the underwear is sufficiently high. In all commercial centers and in the passages of many stations of the metro there are small stores. Someone makes accent at sale of cotton or synthetic linen on each day, someone deals in expensive complete sets "to the output". And his buyer find to any goods.

Light is my, mirror, say

For the small store, which trades in the underwear, the accomodation with an area of 10-20 square meters is necessary.

- it is better to sell linen in the closed accomodation, says Andrey nasonov - owner of several "linen" stores. - moreover in it must be fitting room. Women it pleases itself to be turned before the mirror during the fitting.

- buyers more easily make selection, after seeing, that the brassiere or shorts sit well, is added Korneyev's Alla. - indeed with the purchase of linen to the eye is great the probability that it will not approach and you never will put on it. I.e., money spent in vain.

If after fitting linen not was purchased and again it fell on counter, this is considered the disturbance of the sanitary standards: However, the checking instances are shut to this of eye. At the worst, the owner of store always can justify, after stating that the measured things are used as the models and do not go into sale.

To the equipment of 10- meter store with the fitting room $1000 will be sufficient. Into this sum enter the expenditures for the purchase of "suspended" mannequins for the demonstration of linen, shelves, hangers, mirrors and cash register.

4 in salesmen it went...

The largest problem for the beginning owner - not to stray in that variety of goods, which propose the wholesale firms.

- to man, who never dealt with trade in the underwear, it will complicatedly form correct assortment, counts Andrey nasonov. - for this it is necessary to have the specific experience. 4 he would recommend to owner, who decided to study this business, be hired to first by salesman into the store of the underwear. Several months will be sufficient, in order to understand the structure of demand and to be dismantled at what models are claimed in buyers.

At present on the Russian market most actively is sold linen from Latvia - brand Lauma, Roksa, Rosme, Juria; from Belarussii - Milavitsa; from Poland - Key and Atlantic; from Italy - Lormar, Comet, Papillon; from Korea - Rycier, Val, Rosa, Lolita; from other countries - Germany, France and Great Britain.

In the purchase of goods for the small store it will be required not less than $5-8 thousand.

- the greater the assortment, the better the trade, says the owner of store Oleg loktev. - buyers nowadays are very spoiled. You will no longer draw them by ten times different models. In my store are represented more than 20 complete sets of linen, plus separately brassieres and shorts.

By the way, by complete sets linen prefer to buy about 70% of buyers. Those remaining 30% buy the objects of lower toilet separately.

Besides the fact that it is necessary to buy the large assortment of different models, it is necessary to have in the reserve all sizes. And it is desirable - not on one piece. If the working capital it is insufficient, for owner it is necessary daily to drive to the wholesale depot in order to complete the generatrix of hole in a dimensional number. It is good although that the cowards and underbodices do not occupy much place. Therefore to transport and to store them is simple.

For the merchants the underwear conveniently even and fact that in this goods practically it is not surpluses.

- if any left the mode blouse never you sell, then in the linen to any old model buyer will always be located. Absolutely everything is sold, says Korneyev's Alla.

Linen for the husband... and the lover

Guarantee of the success of store - experienced personnel. A good salesman of linen must according to the special features of the figure of buyer determine, which by it will approach.

- the nomenclature of articles is very large, says Andrey nasonov. - as a rule, all models have their special features of anatomical plan. Moreover frequently of the buyer is placed before the salesman the specific objectives - soak to select linen depending on its destination. For the daily carrying, "to the output", for the trip to the leave with the husband or... with the lover. Therefore salesman must be oriented well in the assortment in order to select that the fact that the woman searches for.

Very frequently the owners of the stores of lady linen include in commodity bundle for the men. But, according to the merchants, their portion in the total volume of sales is small - only 3-5%. This explains by the fact that not each man will risk to select oneself cowards in the company of dears I will allow. However, the purchase of linen for that loved, as a rule, is not planned by lady, who attends female store. But the probability that the buyer will recall about this, leaving from the store, is small.

But if we already deal in man linen "to entire coil", then it is necessary to organize the specialized store. Or to divide the goods into three equal groups represented on the point: the female assortment, man and children's. Then buyers will come after the goods for the entire family.

To a question about the price

According to the merchants, best anything in the usual, neelitnykh stores are sold lady complete sets on the price from 500 to 2000 rubles. To hold in the reserve in this store many complete sets more expensive than 2000-3000 rubles do not have a sense, since their sales bear single nature.

Wholesale price of the plain complete set, for example, Latvian productions, are $9-12. Thus, price increase to the underwear in the retail trade usually comprises not less than 50% -, also, to 100-150%.

- during the day in my 10- meter store it is sold 8-10 articles, says Oleg loktev. - if we make the price increase lower than 100%, it is not possible to repulse expensive lease.

On the average, the point in the commercial center can bring to its owner from $200 to $1000 per month. The volume of sales practically does not depend on season, since linen - this not of sheath. It enjoys demand at any time of year. Increase is observed perhaps that on the eve of eighth March and since the beginning of the summer season.

- normal point can feed hired worker, and owner, notes Andrey nasonov. - but if point is one, then is great the probability that in some months it will operate into zero, and that into minus. In order to have the capability to overlap losses, it is necessary to have several points.

To manage the network of stores is profitable and because it is possible to obtain reductions from the wholesale firms for the purchase of large material lots.

Wholesale: business for the the penetrative

To begin to be occupied by wholesale trade in the underwear of those stamps, which are already represented on the Russian market, is today disadvantageous. Competition is very already great.

- only chance for the novices - to find abroad any not known in Russia stamp and to attempt to untwist it here, tells the director of wholesale firm Yuri lomakin. - retail merchants are loyal to the new goods, which are appeared at the market. Therefore to attempt to propose to them something new completely actually. But here everything depends on the piercing power of owner and his skill to negotiate with the partners.

In the purchase of goods by wholesale firm will be necessary not less than $50 thousand still several thousand it is necessary to spend on advertisement in the publications of the type "goods and the price". Furthermore, will have to lease office and warehouse accomodation.

HOW MUCH IT IS POSSIBLE TO EARN?

SchetВ Dollarov, in sr. for mes.В Protsentov from the gain, in sr. for mes.В
GROSS VYRUCHKAВ YASHCH00В Y00,0В
RASKHODYВ E9Y0В 8',9В

Including:
- in the purchase of the goods

22shch0В shch0,0В
- to the lease of pomeshcheniyaВ y000В 22,2В
- to the wage of prodavtsaВ e00В ',"В
- to the payment of nalogovВ e'0В 8,0В
CLEAN PRIBYL'В SHCH90В YE,YВ

Moscow firm, which trades can design for this financial result

in the store area 10-12 sq. m. pri this it is assumed that all are used

the possible diagrams of the optimization of taxation and into the official tax report

half of the actually sold goods fell. Calculation is made on the interrogations of owners.

Is here given only exemplary business the plan of the store of female linen. In order to compose business the plan of the store of female linen taking into account the special features of your business, be turned to the specialists.