Are given councils for those desiring to open their store it is Business the plan of store is flowers you will propose to clients something new, different from others

An enormous quantity of salons of retail trade and wholesale firms recently only in Moscow appeared, to say nothing of small commercial points. But, in my view, place on this market exists always. A question only in that how you will differ from rest in the enormous variety of flower business. If you are assured that you will be able to make a business better, and you know what to propose to people, then you will always be able to defend your right on existence. Versions here mass. You can become individual horticulturist, create your small particular company, find several small orders perhaps even corporate clients, and this it is completely sufficient for prosperity of small firm. If they decided to open the network of stores or delivery of bouquets, for example world, is here necessary another approach: and capital investments are necessary large, and labor expenses respectively will increase. But most important for the beginning - original idea.

In 1993, when we only began, on the market there were very strict rules, for example, it was not possible to import flowers from abroad. This strongly narrowed our possibilities. Furthermore, about the "oranzherovannykh" bouquets almost no one then knew, flowers were bought, in essence, in the small state stores, about the formulation of bouquets there was no speech at all. Therefore only important companies became our first clients. When we began to import flowers because of the boundary, to work it began much more interestingly. On the market this variety, such as we never earlier saw, appeared. This undoubtedly played important role in the development of business. Further it was necessary to search for its raisin. Today we position ourselves as the network of garden it is center Dutch model. Why Dutch? The fact is that in the Russian stores for the garden and the vegetable-garden you will always be able to purchase that to sow and how to dig. But only in the Dutch garden centers you will see the freshly cut flowers, and pottery plants, and seeds, and immortelles, and objects for adorning the house, and much other. In this case enormous attention is paid precisely to floristike.

2 before beginning your matter, you will thoroughly study all nuances of this market

In principle, if you want to study trade in colors tomorrow - special problems it will not arise: will have simply to lease any point in any more or less suitable place, to order flowers in wholesale company and - into the way! It does not be necessary to obtain license, these are not pharmaceutics and not alcohol. Therefore on the market it is now and then difficult to distinguish the real companies, which pose before themselves long-term problems and pack money into the development of their business, from odnodnevok, which are opened to the season. Especially as in recent years, for example, before the holiday on 8 March the government of Moscow issues permission to the trade in colors any to that desiring. Fairly often it is possible to observe the following picture: man deals in vegetables, and on the holiday, after obtaining permission, he advances even and shop window with the colors.

3 printing blocks not will await buyer, it simply will wither

The same, who in earnest decided to study not simply trade in colors, but by flower business, must understand, that he was not simple, very labor-consuming, and him must be thoroughly studied. That that sees the buyer as a result, eventual result. But indeed enormous work is conducted with the purchase it is color: it is necessary to correctly calculate their quantity, assortment, to understand, what precisely types and forms they will color enjoy demand in this season. Because the conventional in the trade diagram: "of 100% of goods only 5% - star, 20% - they give to live, and everything else awaits client", in our business it is simply impossible: flower not will await its buyer, it simply will wither. Furthermore, it does not be worth forgetting, also, about the fact that to the flowers, as to the clothing, there is a mode, but it is very changeable. For example, recently sharply fell the demand for the carnations, producers in Israel and Kenya suffer enormous losses, and Dutch auction declared in this year carnation the flower of year. But in Russia rose as before remains the most popular flower. In spring preference is given to tulips. However, the variety of exotic represented today on the market it is color gradually begins to acquire its admirers, and this also must be considered.

4 bulk it is color better to buy at the flower auction in Holland

Why in Holland, but not in the Moscow area? First, not in whom arises question, why bananas bring from Ecuador, and they do not rear. The same also with the colors. Are types of the roses, by the way, that are enjoyed popularity (with the large glass and the long foot), which grow only in Ecuador, nature there created ideal for them conditions. Our Moscow state farms also rear good and very qualitative roses, but small increase, also, with the small glass. Desiring to buy them, unfortunately, it is much less, although this undoubtedly a question of taste, personally me they greatly please themselves. It is simply necessary to know the mentality of our buyer: as a rule, it gives flowers on occasion and, it goes without saying, he wants so that this would be enormous bouquet from the high and large roses.

In the second place, since the beginning of the past century in Holland the system of flower auction is fixed. Its essence lies in the fact that the producers from entire peace send there the flowers of diverse it is quality, different quality, beginning from the simplest verdure and concluding by the last novelties of selection. During any day and in hour you have the capability to purchase precisely that type and precisely the quantity it is color, which for you are necessary. On the base of auction there are accredited firms, which exactly will carry out your order. However, producers are always limited by the framework of our own production. For example, grows in it now the wave of roses - it proposes roses to you precisely, wave passed - it already nothing propose can; however, prices to descend does not hurry. Any producer, who specializes in one form (5-10 it is quality roses), for an increase in assortment and increase in sales of its own is color it buys at the same auction is still is somewhat specific, and, correspondingly, is very well it familiar with the Dutch prices. Of course it never sells its rose much cheaper than imported.

Nevertheless, a sufficiently large quantity we is color we buy here, in Russia: actively we collaborate with many state farms of decorative horticulture.

5 to pay instruction in its designer- horticulturists or to outbid professionals - to decide to you

There are two ways of the collection of personnel into the company. The first - to outbid specialist of any well-known firm on the more advantageous conditions. To the second - to pay the instruction of its colleagues. True, by the first way we do not send, indeed when they began, there was even such concept as designer- horticulturist simply not.

Now, of course, situation changed: in Moscow there are two very good schools "Nicolas" and "ehlite Flora dizayn". We either send there to the instruction of our colleagues or we invite their graduates to ourselves to the work. Draw as much as possible the highly professional designer- horticulturists, who were trained in the chief world masters in Switzerland, Sweden, Holland.

the conditions for the career growth of colleagues are created. Furthermore, as in any commercial organization, is accepted the system of bonusov in the dependence on the level of sales. However, concerning the career growth of designer- horticulturists, you remember that here is very important the competition for the place in the composition as in the sport contests. Colleagues must be located in the continuous creative process, be always in the form and the claimed clients. Collect, on our example, it is more horticulturists, than it is necessary that they would know: if something they do not make, this compulsorily will carry out someone another. This stimulus whips man and forces always to advance.

Make possible to state about itself in different competitions to the best colleague. For example, if some designer- horticulturist wants to participate in the competition, especially in the international, it should introduce payment in the size from 150 to 300 dollars. All materials and flowers it also buys for its calculation, in a word, pleasure not of the cheap. We, as a rule, always all expenditures of our specialists take for ourselves. Furthermore, we give the possibility to our designer- horticulturists to participate in the exhibitions. By them this is always interesting: the possibility to appear itself, to show appears, on that they are capable. It goes without saying, this is enormous and hard labor, but this is holiday for them. They grow much they creatively and still greatly learn in their associates. Always in sight, they work on their image and on the image of company. Therefore we never have problems with the personnel, since to work here is very interesting.

6 find successful place for your salon

One of the old flower kieselguhr it told: "for the store are important three things: the first - location, the second - location and the third - location ". Because flower trade, however one another, is immediate. For example, you pass by flower salon and you see beautiful plant - in seventy cases of hundred you it will purchase, although thus far and they were not gathered.

7 to cover regions is always profitable

Regions - enormous, yet not pakhanoye field. In them there are their traditions, their mode. And it is slow, but correctly the culture of the oranzherovannykh bouquets and formulation by the colors of houses and celebrations is conceived there. Furthermore, in the cities distant from the center there is the large number of horticulturist- designers, people, which uncommonly think and they attempt nonstandard to work. Therefore, as it seems me, the development of business in the regions - matter very and very promising.

8 the more the services you will propose, the more the clients in you appeared

Try to diversify the enumeration of the goods proposed by you and services. It can be improbably great. You remember that you sell not only flowers, but also style of life. Today in people the possibility to buy apartments and to construct houses appeared, you allow to them the possibility to create the there pleasant atmosphere. The freshly cut and artificial flowers, pottery plants, vase and candlesticks - all this creates in the accomodation special microclimate and improves mood. It does not be worth also forgetting, also, about the formulation of work sites, offices. There we, as a rule, carry out third of our life, so why not to make their more comfortable. You will propose to clients to decorate the walls of office with pictures or panel from the dry it is color.

Besides the composition directly of bouquets, our designers deal with the formulation of apartments, houses, measures and other. Develop individual approach to each client. For the special celebrations order the flowers of necessary color, size, type specially for the client. Today floristiki technique reached the inconceivable heights: this and garland, and composition on the walls, and wedding bouquets, even pin or necktie- butterfly are carried out from it is color. It is possible to compose complex bouquets and flower baskets, for example, from the artificial it is color and immortelles, and living it is color from the immortelles - the mixing of styles forms new style. In a word, possibility practically not limited.

You will propose to people this service as the order of flower compositions and bouquets on the telephone and their delivery with any address indicated.

9 flexible price policy will help to draw different stratum of sociea

Together with the expensive bouquets and the exotic colors you will propose cheaper versions to clients so that each would leave from you satisfied by purchase. For example, in the group of companies "Business- bouquet" price formation is very flexible: if client wants to purchase the flowers, covered into the wrapping paper, this will cost less than in the flower kiosk. Entirely another matter, if to it is necessary the oranzherovannyy bouquet, is here paid even the work of designer- horticulturist. There is still and the third way: buyer simply acquires the necessary quantity and types it is color, the floral sponge, in which, by the way, the flowers remain much longer than in the vase, and comprises bouquet independently. This method, by the way, is very extended abroad. There even floral sponges are sold not in the specialized stores, but in the usual supermarkets.

10 try so that the fruits of your activity would be always in sight

This as in the restaurant: how much you not they told, as there tastefully they prepare, until themselves you try, opinion about the kitchen you nevertheless will not compose. In exactly the same manner, also, with the colors. This work simply must be seen, and here greatly help exhibitions. Participation in them as nothing another, gives the possibility to show, on that you are capable, and to draw new clients. Furthermore, already dostignuv of the specific level, it is possible to come out by the sponsor of all possible measures, in this case the designer- horticulturists decorate hall and compose bouquets for the presentations.

Is here given only exemplary business the plan of store it is color. In order to compose business the plan of store it is color taking into account the special features of your business, be turned to the specialists.