Business is the plan of the building of the brick plant

Substantiation of the project
Present business- plan is directed toward the description of the building of new plant in the territory g. Nicol.
Accordingly to the affirmed "vision of the development of group LSR", the purpose of industrial- construction group LSR - to become the "best construction group of Russia" on all markets, where it is present. For this the group LSR is approached "leadership in the region of quality on the entire production produced".
At the present moment before the brick block are placed the following purposes, which escape from the common purposes of group LSR and of operating principles on the market:
to be best on the market for brick, i.e., to obtain leadership on the level of quality and the latitude of the assortment of output;
to preserve the leading positions on the market for brick in Saint Petersburg and Leningrad region according to the size of the occupied portion (not less than 52%);
to ensure output to the new geographical markets within the framework of concept "best construction group of Russia".
In this case the existing situation of brick block is characterized by the following negative factors:
the limited possibilities on an improvement in the quality of production in the existing productions;
the impossibility to produce the essential corrections of assortment in accordance with the tendencies of demand on the market: an increase in the need for the facing brick (especially, colored) and the porosified ceramics;
the achievement of the limit of production capacity, which does not make it possible to increase release in accordance with the growing market;
the presence of the essential ecological risks of those being powerful to lead to the need for the removal OF "NPO" ceramics "for the territory of city or, in the essence, to closing enterprise;
the presence of the essential technical risks, which can lead to the natural decrease of production capacities with the loss of market share, or they will require essential investment investments for maintaining the production at the existing level;
the absence of the possibility to resist appearance on the market of new important producer with the foreign capital;
high portion in the prime cost of expenditures for fuel-energy resources, which under the conditions for the planned increase in the prices on them presents danger to the effective work of enterprises.
In the course of project "determination of vision and strategic purposes of the enterprises of group LSR" the working groups, formed from key leaders OF PRIVATELY HELD COMPANY "NPO ceramics" and JOINT STOCK COMPANY Of "lenstroykeramika", analyzed the possible scenarios of the course of events on the market for brick taking into account different actions of group LSR. Working groups independently of each other arrived at the following conclusions: if the period of planning composes the more 3rd years (up to 2006 and further), by the most promising version of the development of the brick direction of group LSR appears the building of new brick plant after the feature of Saint Petersburg.
Taking into account the fact that the outlined tendencies of demand even on the market for the consumption of brick reduced by the volume will occur, then in this situation to carry out the purpose of brick block, from one side, and to provide elimination or compensation all for negative factors enumerated above, from other side, possibly only with the way of building the new plant.
Thus, in the long-term outlook the group LSR has two principally different strategies:
the "removal of cream". Basic actions: the minimally necessary modernization of plants, an improvement in the care of corporate users. Results: the significant flow of cash resources, which can be used for the investments into other projects of group LSR, but in 4-6 years withdrawal from the market for brick.
the "development of product". Basic actions: investment into the building of the new plant, which makes it possible to satisfy the changing demand; focusing attention on the market for low building and the like the results: the retention of presence on the market for brick with the high-quality - best in Russia - by product; the possibility subsequently to be developed in different directions (many and low building, output to the regional markets, etc.).
Main advantage of strategy the "removal of cream" - the possibility of obtaining the flow of money for the investments into other projects of group LSR. At the same time this automatically entails reduction in the stability of group LSR as a whole, without making it possible in the future to begin to operate this important competitive advantage as the latitude of assortment and the possibility of staffing construction objects by all basic forms of building materials.
Main advantage of strategy the "development of product" - the expansion of the possibilities of group on the creation of the necessary leading positions in the construction branch. The building of new plant will make it possible in the future to select different strategies of the development of brick direction, block of building materials and group LSR as a whole.
From our point of view strategy the "development of product", aimed at the integral long-term stability of group LSR, corresponds to the purposes of shareholders and management of group LSR as well as to world tendencies and priorities of the interests of users. Therefore further we examine only the versions, which correspond to strategy the "development of product", i.e., the versions of the building of new plant.
Resumes of the project
Project: the building of new brick plant.
Urgency of the data: July 2003.
Planned power of the plant: 75 million. pcs per year, of them 60 million. pcs. - facial hollow; 15 million. pcs - facial fat.
Date of the beginning of product output: December of 2004. - plan, 2005. - for the calculations.
Period of the planning: 7 years; 2003-2009 inclusively.
Volume of initial investments on the project (without NDS): 22 572 thousand Euro-.
Volume of credit (without NDS): 26 000 thousand Euro-.
Volume of gain during the period being planned (without NDS): 99 794 thousand Euro-.
Balance profit during the period: 16 987 thousand Euro-.
Clean profit during the period: 12 910 thousand Euro-.
Sum of the accumulated amortization: 22 572 thousand Euro-.
Reserve of the additional saving: 2 177 thousand Euro-.
General profitability of the project: 13%.
Payback period the project: 2008.
Clean discounted current cost: 5 458 thousand Euro-.
Rate of the discounting: 14%.
Additional profit on the brick block with the discovery of the new plant: 6 661 thousand Euro-
General description of the project
History of the activity of group LSR on the market for the brick
Group LSR of beginning actively to be present on the market for production and realization of brick in 1997, after entry into its composition JOINT STOCK COMPANY Of "lenstroykeramika".
In 1999 into the composition of group LSR entered one of the large in the region enterprise - the producer of ceramic wall materials - THE PRIVATELY HELD COMPANY OF "NPO" ceramics ". The role of group LSR on the market was strengthened from this point on, since it began to check 53% of market for production and market for the consumption of brick in Saint Petersburg and Leningrad region.
The important factor, which ensures steady positions on the market for the group LSR, is the fact that it has available its own raw-material base. JOINT STOCK COMPANY Of "lenstroykeramika" possesses rights to the operation of the quarry of the unique Chekalovskyyo layer of blue Cambrian clays - one of the large in the world.
Since 2002 in the composition of brick block was isolated the enterprise OF PRIVATELY HELD COMPANY "ceramics", which combined the marketable and marketingovye directions of two enterprises.
Today brick production is the neob"emlemoy part of the block of the production of the building materials of group LSR, composing its basis. The total volume of the realization of two plants is about 173,7 million. pcs of conv. brick per year or about 1 billion rub per year.
Control system of the project
Purposes and the principles of control
The basic idea of the developed project is its correspondence to entire complex of the purposes of group LSR on the construction market (market, production, financial and other.) and on the market for brick in particular.
By the basic purpose of its activity the management of design group sees in planning, organization and control of entire process of works on the building of new brick plant.

Is here given only exemplary business the plan of the building of brick plant. In order to compose business the plan of the building of brick plant taking into account the special features of your business, be turned to the specialists.