Business plan of boulinga

Bouling: profitable path.

Despite the fact that expenditures for the discovery of bouling- club they are great - from 300 thousands to 3 million dollars, with the successful confluence of circumstances and the competent management it is possible "to repulse them" in one yr. In the large cities of Russia there are already numerous players, ready easily to part from 300-700 rubles an hour for the lease of one path

Past and present
As specialists assert, years twenty five back in our country acted only two bouling- halls - one in avid to the luxury Central Asia, another - in the moved Baltic States. Per year Moscow Olympiad to them it were added third, appeared in the capital hotel "Kosmos". First present commercial boulingom became "aleks", opened in 1997 and, by the way, until now, working in the central house of tourist.
It broke through "weir" from this point on,: in bouling as business "flowed" decent money. The prescription of commercial success was very simple in the subcritical times: the main thing was select the suitable sizes accomodation, establish new (but more frequent that restored) equipment, and in yr it was possible "to repulse" all means. Indeed the hour of the lease of path bypassed client the minimum into $50.
Now, of course, the profitability of business by an order is less, but nevertheless, as considers Pavel primak, who controls the network of bouling- clubs "planet Of bouling", he remains very decent - not less than 25%. In Moscow once every two or three months as before appears on one new club.

As asserts Andrey shitlin, who controls club XL, now in the capital more than 70 clubs act. These are only clubs, opened for all. And there is another mass of corporate, scattered on the offices and the out-of-town estates of "new Russians". As a whole, the total number of paths, in which traditionally is measured the market capacity in boulinge, in Moscow approaches thousand (in the entire country - to two thousand). Much this or is small? According to the statistics, to each path to THE USA come 2000 people, in Europe - 10000 people. But - wholes 72000! Thus, market is still very distant from saturation.

How many money yearly Muscovites leave in the bouling- clubs, to calculate not difficult. On the average the hour of the lease of path costs from 300 rubles in the day time to 700 rubles after 18 in the evening.

- monthly fourteen paths in our club give to us approximately two million rubles, says Andrey shitlin. - I in all capital clubs approximately the same volumes.

It turns out that the Muscovites and the guests of the capital yearly expend in bouling- clubs on the order of $57 million.

With the order of numbers are agreeable other participants in the market - as with the fact that its capacity is as yet far from exhausted even in Moscow, to say nothing of province.

As specialists recognize, the dynamics of the development of boulinga is directly connected with an increase in the welfare of population, indeed the basic user of similar entertainments is middle class. If we consider that the incomes of Russians grow more rapid than the growth OF VLADIMIR PUTIN, to boulingu it is possible to predict the most bright future.
Until now practically in all Moscow clubs in the evening time, even into the working days, path it is desirable to armor previously as table in the prestige restaurant. As asserts Mikhail chizhikov, the Vice President of the federation of sport boulinga of Russia, in the world industry boulinga on the profitableness among the legal is specific business it occupies the third place after gaming and petroleum.

Regional expansion
If at first the building of bouling- clubs as relative to dear institutions, was conducted exclusively in the center of Moscow, then after 1998, when prices fell three or four times, clubs began to be opened, also, in the sleeping regions. As result - even now somewhere in the outskirts the capitals of boulingi are located practically on the contrary each other. According to Georgiy ryabokon, general director of firm "vPSProgress" - the supplier of equipment for boulinga of firm Zhonglu, if we look on the map of city, immediately strikes the nonuniformity of the distribution of the clubs: "for example, to one square kilometer in the region of Belorussian station come five clubs, but on their northeast practically no".

- into the mar'in on one street were opened four institutions, and therefore in a number of them already appeared problems with napolnyaemost'yu, says Pavel primak. - at the same time, remain the regions, where the clubs do not be sufficient. In our business precisely the position more than half provides commercial success - if earlier people were ready to go to another end of the city, then now everything they prefer to rest on the place of residence.

As acknowledge all participants in the market, shortage of accomodations - one of the major issues, which restrain the development of entire business. Moreover for boulinga to find the suitable area is much more problematic than for the same supermarket or disk library, because of the rigid standards to the overall dimensions of paths.

- for the discovery of club to ten paths necessary to 1,5 thousand sq. it is meter, without the columns and other cross connections, says Pavel primak. - Therefore the "old" solution - peredelyvaniye it is shop the former enterprises - no longer it works. The suitable accomodations at good places have long ago been dismantled. We continue to search for them, but thus far without the special success.

However, to construct accomodation from zero is too dear, and not each owner of club will be decided to such expenditures.

By one of a few methods to find accomodation under the club his lease (or purchase) in the large commercial centers appears (or piers). Is also justified the arrangement of boulinga with the hotel, the hotel or the casino (as, for example, in Golden Palace), which will always ensure the influx of clients without the additional advertisement. The separate club to untwist always substantially more complex and is more expensive. But precisely in this way went the "planet Of bouling".

- an ideal example of successful arrangement - our club, which was opened half a year ago only in ten meters from the station of the metro "Kolomna". Travelling or passing by, simply one cannot fail to note it, says Pavel primak.

Question of the "spinup" of club - the second concerning the complexity after placement. All owners of boulingov are unanimous: advertisement in the newspapers and the periodicals is ineffective, - it is too additional on the radio. According to Pavel primak, the basic clients of club - inhabitants of surrounding regions or passing by. Most effective advertisement - at the places.

As asserts Andrey shitlin, after in the past year they ordered necking in through the street opposite the club, which managed in $3,5 thousand in the month, the number of visitors immediately grew by 10%.

To much more simply find accomodation in the regions, which thus far remain for boulinga "nepakhanym field". For example, now "planet Of bouling" are constructed simultaneously five clubs in Volgograd, Novosibirsk and to the Rostov-on- Don.

Specifically, in the regions, according to the forecasts of Pavel primak and Georgiy ryabokon, bouling- clubs will begin to soon appear most actively. Although the expenditures for the discovery of club in the province already approach capital.

- all for lately grew smart, for the kopecks, as it is earlier, not in one large city area you will acquire, asserts Pavel primak. - but nevertheless this to 30-40% cheaper than in Moscow. For example, in Rostov for our club we is retunable the former military plant, on 3,5 thousand sq. it is meter which let us place more than 20 paths.

The motion of the industry of boulinga into the regions find in direct dependence on the dynamics of the development of net supermarkets and building of commercial grinding: for them the bouling- club becomes one of the basic leaseholders. The owners of clubs in the regions rely on the same compensability as in Moscow.

According to some estimations, now in Russia only at the stage of design, building and installation are located more than 500 paths. But into the following several years are expected present boom on the discovery bouling- it is center in the entire country.

Special requirements

Standard length of path for boulinga - 25,41 m (including the zone of takeoff, path as such and machine for the installation of points - pinspotter). Plus of 1-1,5 additional m will engage passage for servicing pinspotterov, and also 3-5 m - zone of leisure for the players. Additional area "eat" also technical passages, place for the bar and the billiards.

The width of hall is determined also on the basis of a quantity of paths. For two be required 3,46 m, for 3 - 5,25 m, for 4 - 6,85 m, for 6 - 10,23 m and so forth in all to one path it is approximately 55 square meters (this on the minimum), but the height of accomodation in no way can be below 4 m (for the comfort of players).

As recommends Georgiy ryabokon', from the temptation to reduce, let it be better to restrain to the schitannye centimeters, the standard length of path. Indeed the essential part of the profit clubs obtain due to the professional players, for whom are extremely important the standards.

Valuable bouling- club - this not only several paths, collection is ball and slippers, but also entire infrastructure for leisure, where the visitor can conduct entire evening. For this very reason with the selection of the suitable accomodation or with the building of new it is necessary to provide convenient siding tracks from the side of transport mains and place for parking of machines.

Main detail of equipment - pinspotter - special and fairly complicated mechanism for collection and arrangement of the biased points. To its invention this labor-consuming and sufficiently dangerous operation it was necessary to perform to special person. In the construction of pinspottera is more than three thousand different details, and therefore the most important requirement for it - reliability and longevity. Complete complete set includes also the system of the automated recovery it is ball (its conveyor is passed under the flooring of area); the system of the automatic calculation of glasses (its main component - the monitor, on which opposite the names of all players they are reflected are glasses); path. For coating of paths are used the tree or synthetic materials - and if the first appears "more expensive", then specialists recommend because of the longevity the selecting of the latter.

In Russia is presented the equipment of three world producers - two American companies, AMF and Brunswick, and also to the Chinese Zhonglu. As asserts Georgiy ryabokon', the paths of Chinese production practically do not be inferior on the quality to American, but stand substantially more cheaply - $25-27 thousand.

The set of American equipment will manage to the owner of club in $38-40 thousand in spite of the higher cost of equipment from THE USA (in comparison with the Chinese), in Russia of it they buy more frequently. According to the statistics, 165 of 233 Russian bouling- clubs are equipped with American equipment. Specialists explain this thereby that the owners of clubs prefer to spend only more than money, but to be confident in the fact that will serve equipment for long.

When it is desired to save to third of cost it is possible to purchase the so-called "restored" equipment. However, guarantee is not given to it.

Points without the beer - money to the wind

According to the estimation of the professionals of market, one path usually is loaded 6,5 hours in a 24 hour period in Moscow even 7,5-8,5 hours - in the regions. It is capable of bringing from $50 thousand to $60 thousand this completely sufficiently in yr in order to pay its cost taking into account all expenditures.

But this is far from all money, which it is capable to bring bouling.

According to Pavel primak, a good bar with alcohol ensures not less than 40% profit to club. Indeed to 70% of players into bouling - man, by whom the invitation "to drive on spheres" directly is associated with the proposal "to drink pivka".

But the here billiard tables, established in many clubs, do not bring essential profit, fulfilling faster the function of the additional entertainment: the visitors of bouling- clubs chase "small spheres" only in the expectation of turn to the "large".

however, - a good table for the Russian billiards will manage in $10 thousand, pay per hour of his lease - only 150-400 rubles, says Pavel primak. - so that will be paid a similar table not soon. The amateurs of billiards are gathered in other places. We prefer to use an area for positioning the maximum quantity of paths or for the bar. And if only some angle randomly remains - billiard table is installed.

Many clubs open in their territory small magazinchiki from the game firm atributikoy for the special judges: by spheres (some of which stand $200), by means for the care of them, by special foot-wear, by different accessories, by sports shirts, by souvenirs... Certainly, profit from a similar narrowly specialized trade small (to 5%), but store is capable to draw the separately thin judges of game. But they, as is known, they be stingy not to what expenditures.

- on the average, the discovery one club with twenty paths us bypasses in $1-3 mln., asserts Pavel primak.

Small club to six paths, according to Georgiy ryabokon, can be opened, also, for $300 thousand, from which half will leave to the installation of special equipment, rest - to repair and preparation of accomodation. In the last matter the owners of bouling- clubs manifest not smaller fantasy, than the organizers of the clubs of night. For example, known Moscow bouling COSMIK installed 32 paths on two floors, of them the first - bright and many-colored, and the second - semi-dark, with the ultraviolet illumination. On each floor there are on two bars, enormous monitors with the straight translation of sport contests and other "navoroty". On the most approximate calculations, to similar "izyski" it is shrewd not less than two million dollars.

All owners clubs do not advise to open bouling less than to ten paths.

- the greater the quantity of paths, the less the specific expenditures for each. For example, in our club in three changes on 14 paths work 18 people, but the same number of workers would be required and, for example, for seven paths, asserts Andrey shitlin.

In Russia the basic portion of the visitors of bouling- clubs is required on those, who consider bouling as the form of entertainment or family leisure. The portion of players, who consider bouling sport, comprises not more than 10%. In THE USA the situation is directly opposite. Bulk of the visitors of bouling- clubs - these are people, which were combined into the commands (the so-called "leagues"), which compete between themselves practically the year round. They will bath subscription to the visit of club immediately by several months forward, thus bringing to its owner the guaranteed income. It is natural that sale of subscriptions is more advantageous than the realization of "single" tickets.

Specialists consider that in our country this motion also can undergo its development. Indeed the tendency to conquer rivals placed in each player, independent of the form of sport. Local tournaments even now in many Russian clubs are conducted, for which all desiring throw down on odnoy-dve of thousands of rubles. 70% of prize fund obtains conqueror, and 30% as the commission - owner of club.
Is here given only exemplary business the plan of boulinga. In order to compose business the plan of boulinga taking into account the special features of your business, be turned to the specialists.