Business plan of the bath

Particular baths in the large cities began to appear sufficiently long ago. However, only in last three years market began to be filled up and to undergo substantial changes. Any kind of "those closed", "elite" and VIP- baths bred too much. But here are family institutions medical and sanitary complexes - in the scarcity.

There is in Russian person tradition - into the bath to walk. But so already historically it was formed, that with this was connected another important custom: in the bath - to drink. Despite the fact that these things not too- that are compatible for the purely physiological reasons, bath and to this day in many is associated with the binge, gulyankoy, by carouse. On the whole, with the "productive leisure". Well, and combinations "VIP- bath" or "bath- lux" sound generally ambiguously... In Saint Petersburg, for example, about 200 baths and saunas. And only a few do not propose the service of "tempting mermaids" and "fascinating nymphs". No one will go into this institution with the wife and the children. Just as into the old public bath of Soviet times. But indeed desiring to poparit'sya - there are many!

The business, which it steams: Obsharpanye walls, stuffy and stale smell, which is applied to hundred it is meter around the "bath and laundry complex", the grandmother with the brooms. All this no longer draws clients. - - Substantially it changed for lately the market - baths it became much more. There is no such sharp deficiency in good and "decent" baths as three ago, in Petersburg, says Aleksandr prosvirnina, the director of the bath complex Of "yasuragi". - it is interesting that the cardinal changes occurred also at the level of users. If earlier bulk of clients fell by night, large noisy companies, then the now boТ‘l'shaya part of the visitors is fallen to the day and evening period. They go into the bath after the health and a good health.

- now there is a sharp need for the family institutions, it is confident Leonid arkatov, director of entertaining center "Leo!". - I bath can be such place. People want quietly to sit, for example, in the sauna, solarium or in the cafe, and after the children so that someone would look at this time, would entertain them.

According to the large calculation, bath - not very complex for the start business. At least, with this sharp competition as on the market for restaurants, cafe or even billiard, you at first will not encounter. Moreover, with the successful confluence of circumstances, bath can be more profitable than the restaurant. Opening bath, one should proceed from the expenditures into 1 000 dollars for each square meter of area. But quite it is meter it will be required, as a minimum, 150. Then expenditures for the content are small. "bath can redeem, also, in three years, and for seven - everything depends on marketing, advertisement, reputation", says Leonid arkatov ("Leo!").

Here and let us have a talk about marketing, advertisement and reputation.

Ban'ka with the cockroaches

In their reckless nightmares the hero Of f. m. Dostoyevsky's novel "crime and punishment" Arkady Ivanovich svidrigaylov represented hell as ban'ku, complete of cockroaches. In the traditional Russian culture the bath was always special place - there dwelled the beyond, supernatural forces (for this very reason in the bath usually they guessed). In the Soviet epoch public baths were also not the most pleasant institution, while in the post-Soviet time and they were completely considered as the something criminal. But the stereotypes of mass consciousness must be overcome! So that our ban'ka will be decent and highly-cultured institution. And this does not completely mean that we limit for ourselves the circle of clients. Task exactly in that consists in order, preserving a good reputation, not to convert our institution into bordel'. To work for all: for those, who want to rest with the family, for those, who come to repair health, and those, who are intended to be entertained, to be detached and to protrude.

- our example is unique, shares experience Leonid arkatov. - we built entire entertaining- health-improvement complex over one area, and we should use it maximally effectively. This complex to disadvantageously pass to the lease. In the daytime we have the children's groups, which are occupied by health-improvement gymnastics, in the evening - family visitors, at night - those, who love "to be enjoyed". In order to institution with the large area (but about thousand of square it is meter) brought profit, it is necessary to satisfy the need of immediately several task forces.

The business, which it steams: Middle class - these are no longer violent night orgies of notorious "new Russians", but quiet and completely bourgeois family values. Bath must be decent. In all senses.

In reality, this relates also to the small accomodations. The minimum area, on which will be placed the bath, this 150 it is meter. Practice shows that even on this space it is possible to create the complex, which will be, if it is necessary, to surrender into the lease and to act as public bath.

- thus far we work according to two systems: we pass bath to the lease wholly, but if time is not sold, then we release single visitors, share experience Nona mikhaylovskaya, director of bath complex "grandee of the hotel Of emeral'd". - certainly, to more advantageous pass bath complex to the lease is constant, and sometimes we at this will arrive.

It is good, "grandee is the hotel Of emeral'd" - this, probably too elegant an example, not such serious investments will be required for our project. We rely on the small bath of average level, she will be accurately claimed. But here closed VIP- bath - is the already a little obsolete size. "4 it did not advise to immediately open precisely the bath" of luxes ", it is necessary to accurately know that you will be able to ensure to yourselves the necessary number of clients", warns us Leonid arkatov.

To calculate the profitability of the work of bath in one or other regime or another is not very difficult: "entrance ticket" for the single visitors costs from 200 to 500 rubles, the lease of accomodation wholly 2 000-6 000 rubles an hour. In the small bath 8-15 people will be placed. Apparently, to attain the optimum operating mode is possible, ensuring with day a good passability, and evening and night time selling into the lease.

Health and the entertainment

The business, which it steams: Sale of alcohol does not always bring income; however, to deal to warming beverages nevertheless it is necessary. Otherwise clients "will bring with themselves", prevents Leonid arkatov.Itak, to all sisters - on the links! "myl'nya" must be universal: both health-improvement and entertaining. Although with the original idea of performance from the bath it is possible to make entire attraction. There is in Petersburg more floating the institution, which proudly names himself "ancient torpedo boat" Cadet ". This is such fifteen-meter launch, on which it is possible to arrange corporate (and not very corporate) parties. In principle, of leasing ship in Petersburg composes no labor, but here so that it would be with the sauna aboard as this valiant torpedo boat, to find complex similar. Besides embankment and sauna, here it is proposed to study fishing, to ponyryat' with the aqua lung, to arrange firework and even to postrelyat' according to the assumed enemy from the gun.

If bath small, it can be very successful "satellite" with any other business. With the restaurant, the night club, the entertaining center, the hotel or the fitnes- club.

- when was opened our bath complex, here already for a period of year worked the fitnes- club, which they attended trista-chetyresta of men per month. Furthermore, we are located in the large hotel; therefore we could from the very beginning design for the specific number of clients, says Nona mikhaylovskaya.

Nevertheless bath it is not compulsory to construct in the most passable place in the center. They do not nevertheless go randomly in the bath, from the street, but also hardly specially they will go from another end of the city, especially, if it large. By winning position it will design for the specific region so that this would be bath next to the house, where it is convenient to be selected at any moment.

To draw client is possible with an enormous quantity of the additional services: this, naturally, soaring, classical massage, soap massage, piling, solarium, Stone- therapy. Stone- therapy - fashionable today thermal procedure, in the course of which to the specific parts of the body the heated stones are plotted. Here only so that these services would be qualitative, Aleksandr prosvirnina (bath complex Of "yasuragi") recommends not to forget about the main thing itself - the corresponding personnel: "in order to earn and to hold client, personnel play enormous role. For example, if you do not have its masseur, and you hire him only to the specific time, invite from somewhere from the side, it can come out so that for client it is necessary to await. But if in you many permanent visitors, your personnel it must know them and in an individual manner to them relate ".

But, as a whole, for the normal functioning of the bath of people is necessary not much - administrator, masseur, paril'shchik and cleaning woman.

It does not be required for the discovery of the bath of license, it is necessary for sale of alcohol. But without this to bath to today not manage. "license to sale of alcohol nevertheless it is necessary to obtain, prevents Aleksandr prosvirnina. - it can be, essential income from it and not it will be, but this is necessary to ensure the proper level of service ". But Leonid arkatov Adds: "simply sale of alcohol does not always bring separate income. If they lease bath, then it is very complicated to forbid to people to bring "with itself". the large restaurant of the complete cycle, which attends entire entertaining complex, in that case sale of alcohol is profitable ".

Over the small area it is sufficiently complicated to accomodate even and kitchen, yes this does not have a sense - it is possible to agree with any adjacent restaurant about the delivery of dishes to order of client. For this proposal you are completely right to require from the restaurant of the arrangement of your advertisement. Nevertheless separate advertising budget, although for not very large, is necessary, especially if you attempt to make your institution mass. Advertisement in THE MEDIA only reports about you to client, but it does not create for you reputation, which is today very important for the bath. But if you contain VIP- bath, then to the selection of radio station or periodical, in which you intend to place advertisement, it is necessary to approach with the special attention so that the information would reach precisely those potential clients, who is more preferable for you.

- in reality the most effective advertisement for the expensive, elite bath - this is "the sarafannoye radio". Our clients - well-off people, xwho have very many different possibilities. Necessary to attain grow prettier reputation precisely in their medium, says Nona mikhaylovskaya.

To break - not to construct

To allow itself to build separate building for the bath, perhaps, not each on the forces. It is possible to try to re-equip old public for commercial bath. This, of course, it is cheaper than to construct new, but savings on the repair and the equipment nevertheless will not come out. It is necessary to make complete re-planning, to change all communications, to strengthen power, to place cleaning construction. Old building will be, most likely, very it is strongly worn, indeed the special feature of bath in the fact that there always high humidity. So that is good to find for the bath the moderate accomodation, moreover it is not compulsory on the first floor.

- certainly, over the large area it is possible to accept a larger quantity of clients, recommends Aleksandr prosvirnina, however it is not always profitable to assume much. If it is correct to fix work, then small comfortable ban'ka can bring not smaller profit.

Let us look, that it is necessary to squeeze into this small accomodation. In any bath compulsorily they must be: cloakroom, showers, room for the massage, the purchases with the icy water, rest area. Not to manage without the pond - at least it is meter into five lengths. Small steam room occupies, as a minimum, 15 sq. m. if it succeeds, then, of course, better to make several different steam rooms: sauna, Turkish bath, Roman.

Bath requires sufficiently serious technical equipment. It is considered that for Russian paired most of all is suitable the firewood fireplace, but furnaces are also electrical, and gas. They are produced, as a rule, not in Russia, but in Finland or Sweden, that, themselves you understand, does not diminish their costs. For one pond alone are necessary about ten different devices: pumps, filters, heaters, transformers, lamps. To you, most likely, will be required steam generators, systems of preheating ceramic tile, thermal curtains and doors, which also stand expensively. It is necessary to be laid out, also, to the ventilation systems and discharge. And if expenditures by the equipment are decreased complicatedly, that we actually save on the interior. It is not compulsory to decorate with its marble, gold and valuable species of tree.

- with the luxury it is possible to pereborshchit'. If you have elegant interior, enormous pond, but the insufficiently high level of service - this can repel clients, prevents Aleksandr prosvirnina.

With this quantity of equipment the bath becomes sufficiently energy-consuming establishment, expenditures for electricity as a result occur higher than the expenditures for water - basic resource for the bath. Waters in fact is must not much. In its pond not each day changes, and not more than hundred liters is required to one visitor on the average.

Baths of the peoples of the peace

Russian steam room must be in each bath, and this is what still can draw clients and strengthen the attractiveness of your institution - to decide to you. There are sufficiently many different national baths and other interesting aqueous procedures, which can greatly diversify the assortment of services and soak to be isolated among the competitors.

Finnish sauna is known to all. It is characterized by from the paired smaller humidity of air (only 5-15%) and by higher temperature (80-yya0В°S), whereas in the Russian paired humidity reaches 90% (this if is good "to yield"), and temperature is held at the level of '0-80В°S. According to the large calculation, if there is Russian paired, then sauna is not very attractive. But position can be corrected. Are today sufficiently popular the infrared saunas, which differ significantly from usual. Infrared rays nagrevayut not air, but the human body, and in this sauna it suffices to conduct only of 5-8 minutes.

In the contemporary bath complexes frequently are encountered Turkish baths. The basic features of the fact that today is understood under the Turkish bath, this the podogrevayemye marble or ceramic beach chairs also of pairs in air. In them especially not you poparish'sya, there simply they wash. In this accomodation it is convenient and it is pleasant to obtain also soap massage or piling.

Another collecting popularity version - Roman bath. In it a constant humidity in 100% is supported, i.e., it entire is filled with vapor, which is manufactured by steam generator. This type of bath is transferred considerably easier than Russian paired or sauna, and it beneficially influences the skin. But in the Roman paired to clients it is possible to at the same time propose even and aromaterapiyu.

The business, which it steams: With increasing popularity begins to use the bath culture of the different peoples of peace. To know sense in the Japanese, Turkish or ancient-Roman bath traditions - this is fashionable.

Furthermore in the bath it is possible to arrange salt room. This room is the small accomodation (to 10 square meters), walls, ceiling and floor of which are coated by natural salt blocks or tile. Air is here filled with the particles of sea salt, which makes with its similar to the mountain. It is considered that the salt room - very useful therapeutic procedure.

Among other things, today many draw clients by the fact that it is called SPA. SPA - this is any hydropathy: aqueous massage, pond with the artificial flow, dzhakuzi. As a rule, SPA - small hydro-massage pond, stuffed by different "burlilkami", into which they are placed to ten people.

There are very rare versions of baths, for example Japanese. Such institutions a total of several in Moscow and one in Petersburg. Japanese bath implies immediately several procedures: first barrel with the hot grassy infusion and the cool water, then - opilochnaya bath (sinking into the sawdust, heated to yashchВ°S), and after this - massage on the sea stones.

- idea to open the Japanese bath complex Of "yasuragi" arrived to us in connection with the mode to the lands and the Japanese culture as a whole, acknowledges Aleksandr prosvirnina. - we decided to draw visitors by exotic character. Especially as similar in the city not was. Furthermore, was carried out the serious analysis of market. Japanese bath - this itself very useful and original procedure, it has already many worshippers among our clients. So that prospect in our complex - most iridescent.

Is here given only exemplary business the plan of bath. In order to compose business the plan of bath taking into account the special features of your business, be turned to the specialists.