Business plan of the entertaining center

On the basis of contemporary technologies creation and the putting into commission of entertaining complex for the satisfaction of the needs of the inhabitants of region for the qualitative sport- entertaining services.

1. Survey

1.1. Purpose of the project

On the basis of contemporary technologies creation and the putting into commission of entertaining complex for the satisfaction of the needs of the inhabitants of region for the qualitative sport- entertaining services.

In the business- plan two versions of the creation of complex are examined.

First version:

Repair of the two-story building, undertaken into the lease (minimum to 25 years), by total area 2700 m2, the purchase of equipment and the organization of commercial process.

Second version:

Repair, the undertaken into the lease building, the purchase of equipment, plus is the superstructure of the third floor. Total area of superstructure 1080 m2. Is also planned the building of commercial building next to basic total area 353 m2. Thus, the total area of complex will compose 4133 m2.

The first version includes the arrangement of the cafe- bar of rapid nourishment, mini-fitnes- club, hall of boulinga, salon of video games, karaoke- bar, disk library. In the second version is added the coffee house, billiard hall, hall of administration and commercial complex.

There are prospects for the development of the adjacent territory of complex - building of paintball area, tennis Kort or open pond.

Financing project is achieved completely due to the drawn means.

Volume of the financing: according to first version 1 384 076 i, according to the second version - 1 875 826 i.

Project is calculated for 2,5 years.

Recovery of the investment means:

according to the first version:

on 53 234 i per month, beginning from 5th mo. of project. according to the second version:

on 75 033 i per month, beginning from 6th mo. of project.

1.2. Way to the success

The financial and economic analysis of project shows that the established level of prices for the services is attractive for the users. An improvement in the quality of services and the developed advertising company for the advance of services by the market will make it possible to bring the volume of the gross income according to the first version - to 2 859 043 i per year, on the second - to 3 767 683.

The advantage of capital investments is based on the presence in this region of steady demand for the allowed services, with the needs of market, which ensure stable profit, by orientation to the potential user (businessmen, the employees of the adjacent establishments, students).

2. Analysis of the market

2.1. Market segmentation

The potential buyers of services are:

the business and provided for people

the students of the adjacent institutes

"Business- expert k" was carry ouied the interrogation of the inhabitants of region. As the task force of respondents appeared the inhabitants of region, employees and students. Interrogation was conducted in the age class from 25 years to 50 years and it is older.

A quantity of those interrogated composed 250 people.

This interrogation showed that major portion of the respondents composed the inhabitants of region - 60%.

A quantity of respondents with the high income level composed 11 %, that higher than general data on Moscow (7-8 %). many living in the region are occupied by different forms of sport, in the group of up to 35 years their portion comprised more than 55 %.

The absolute majority of those interrogated would want to have entertaining complex.

From leisure the greatest preference it was specific returned to fitnes- club, by cafe, to boulingu, computer to center.

3. Analysis of strategy of the market for the project

3.1. Competition

An increase in the competitive ability will be reached due to:

control of the quality of maintenance;

a constant control, in all stages of project;

the allotment of considerable attention to advertisement and to other methods of the advance of services.

4. Financial analysis

The recovery of the basic sum of debt it is planned to achieve step by step, beginning from the fifth month of project according to the first version or from the sixth month on the the vtororomu.

Basic source of the recovery of debt - gain from the activity of complex. The analysis of the motion of cash resources shows the possibility of monthly payments to coating of debt with the retention of the solvency of enterprise.

All works, connected with the building of complex and the assembly of equipment, according to the first version it is planned to finish in the course of 5 months since the beginning of the financing, according to the second version - course of 6 months.

The main guarantee of obtaining stable profits is the fact that the direction of the activity of complex relates toward the daily satisfaction of the needs of region, which work or which live near the entertaining complex.

On the diagram are shown the project of compensability the first version, the period of 30 mo.:

According to the second version:

The economy of planning is determined by specialists to high obtaining of the incomes, which several times overlap not only the building of complex, but also the internal guarantee of expenditures, since there is a large difference between the prime cost of services and the price of sale of services.

5. Risks

In realizing of project it is possible to isolate three basic types of the risks:

Risk of creditor, connected with the nonfulfillment by the borrower of its obligations

Risk of borrower for the guarantee of a return on the project

Appearance of swagger- major circumstances. In the calculations of business- plan is placed sum to the force majeur of circumstance in amount of 50 000 i.

The reliability of investments into the project is ensured by demand, accessibility, quality, qualified by the staff of colleagues, by stable obtaining of incomes, by the skillful policy of planning, by a good management.

Is here given only exemplary business the plan of entertaining center. In order to compose business the plan of entertaining center taking into account the special features of your business, be turned to the specialists.