Business plan of the cafe

Is here given business the plan of mobile type cafe
The market for mobile cafe in Russia swiftly beginnings grow after the August crisis of 1998. Now Russians attend already about 30 thousand mobile cafe. Some experts forecast to this market five-fold increase within the next few years. This business is very interesting - and our publication will describe to you as it to study.

Basis of business - trailer
In the beginning of the 90th it is annual in the Russian cities unnoticeably they disappeared numerous once blinnye, pel'mennye and snack. But precisely then appeared the new market niche for the cafe on the wheels, which was being remained to the crisis of 1998 of practically of unoccupied. To Moscow in 1994 arrived the firm "markon - To siti", that manages the network of the rapid nourishment Steff, which sold to the inhabitants of the capital firm xot- great danes - to the crisis it in effect not had competitors. Steff and to this day remains largest Russian network, into its composition enter 115 mobile cafe. In the opinion of Yevgeny Kobzarya, which heads the Moscow association of the enterprises of rapid nourishment, precisely, based on the example to this network -pervootkryvatelСЃiqy learned the followers, whose number all increases. By the way, in this year known network "kroshkakartoshka" passed Steff on the revolutions.

you will compulsorily include in business the plan of cafe the acquisition of trailer, since the basis of any mobile cafe - trailer, equipped with the necessary apparatuses for the preparation of food. For example, the vans, privozimye Steff because of the boundary, bypassed with it into 25 thousand dollars. The price noticeably fell since then: the complete analog of that trailer on the Russian market now costs 9 thousand dollars. In Russia there are several leading firms, which supply this production. First, this is the legendary Orekhovo -zuevska4 company "tonar", which here already 10 years makes different models of trailers. Legendary it because By "tonarami" often call generally any trailers, intended for the trade, without suspecting, that this name is its own. Name penetrated even in the decisions of the authorities of different it was municipal, the dedicated to questions small-scale retail trade. Unfortunately, not one model "tonara" is suitable directly for the discovery of mobile cafe - the trailers of firm require serious additional equipping. Then these trailers - cheapest; they cost 3-4 thousand dollars. The second enterprise - this is Belorussian plant "mace -Kupava", which has representations in Moscow and Saint Petersburg (http://www.kupava.com). Several models Of "kupavy" already can without the modification be used for the trade in the simplest products - such as, for example, gril' and shaurma. Will manage a similar cafe on the wheels into the fifth-sixth of thousands of dollars.

One additional leader in the production of trailers for the mobile cafe, at which it is possible to complete the survey of this market, company "auto-cold" (http://www.avtoholod.ru/). it makes about 70 different modifications of cafe on the base of the trailers "Of kupavy". Costs the production of "auto-cold" from 5 to 12 thousand dollars. But with the equipment of any trailers with equipment for the preparation of food deals company "business Russia" (http://www.trapeza.ru).

The mean cost of trailer for organizing the point Fast -fuda is 10 thousand dollars - at least, on this guarantee cost the trailers are allowed for the discovery of cafe on franchayzingu. To your means of production for you it is necessary to put off as the minimum of 5 thousand dollars. So many cost the simplest models, equipped only grilem, which most frequently are used for preparing kurgril'. In the opinion of Vladimir sorokin, who manages three trailers for the trade by hens -gril6, precisely, these cafe most rapidly redeem -, also, because of the cheapness, and because of the popularity among the representatives of the lowest layer of middle class, most numerous, at least, in the capital, the category of buyers.

Specialists consider that the period of the fitness of trailer - 5-6 years: specifically, after this time intensive operation leads to the wear. This property one must take into account to owners, at least that, who does not plan to leave this business in the five-year plan. 
There are no limitations to that how it can deal mobile cafe, now practically - trailer without the problems will equip with all with necessary for preparing of baking, pitstsy, barbekyu, pancakes, potatos, dumplings, diverse national dishes to obtain idea about the potential variety of production is possible, after being introduced to the assortment "business of Russia mentioned above". Therefore developing business the plan of cafe not compulsory separately to speak about the assortment of dishes the matter only in your fantasy. True, in no case it is not possible to forget even the more prosaic bases of the success of your future business, like the technological effectiveness of production and possibility to constantly have near at hand semifinished products.

There are no limitations to the production, then there are the limitations of another kind, which it is simply necessary to consider by composing business the plan of cafe. About them to us described Yevgeny Kobzar', which is moreover the leader of "auto-cold" - the owner of the network of trailers "patties from the furnace". First, mobile cafe - this the business of large is municipal. In the city with the population of 200 thousand inhabitants, where in people another mentality and where they they can without ceremony walk to have dinner home from the work, to open cafe on the wheels - occupation unpromising. In such cities of cafe they can bring income only in the places of mass recreation yes at the urban holidays and, as a rule, in summer. In the second place, the mass propagation of the cafe, which sell hens -gril6, to shaurmu (or, on -St. Petersburg, to shavermu) and khotdogi, has completely prosaic explanation. Semifinished products for the preparation of the described production can be easily acquired and there is no need for holding separate stockpiling base. More complex production, like the potato with the filling or the pancakes, requires the organization of its production base, which will redeem only in the case of the discovery network of 5-6 mobile cafe.

Law for Fast -fuda not pisan.

Third problem, the largest, can be described by two words - relation of authorities. That that for obtaining the permission on the right of trade it is necessary to pass 15 instances, and with an attempt at the redeployment this circle will have to repeat (which brings into question very concept of the "mobility" of point), here completely not most important. According to Yevgeny Kobzarya, its relation to the trailers "beer-water- cigarettes" as to the inevitable temporary evil, which must be suffered to the organization of a normal quantity of points of stationary trade, authority of many it is municipal they extend also to the points of mobile fastfuda. A similar relation remains also in the capital despite the fact that the mobile cafe actively are drawn for the aid in the organization of the urban holidays: 9 May, the day of city, holidays "MK" and the festival of beer.

The absence of the norms of the organization of the activity of mobile Fast -fuda at the federal level leads to the fact that the authority it is municipal themselves determine policy with respect to cafe on the wheels. Therefore situation changes from one city to the next. This must consider each business the plan of mobile type cafe. In Moscow, for example, act about 30 decisions, which sometimes simply contradict each other. After in the capital there were lately several widespread scandals, connected with the mobile points. Thus, in the northern region prefect required to export "tonary" on the night - precisely so it speaks herself in one of the decisions. If prefect attained his, this would indicate that the merchants would be vvergnuty in the significant additional expenditures. Indeed "tonary" are connected to the electric brush and them it was necessary to disconnect each day (which will happen in this case of the products from the refrigerators, to represent simply), for owners it would be necessary to hire chauffeurs, and the towed away trailers should have been somewhere stored. Fortunately, the prefect simply demonstrated to owners, who in the region owner. In other region in owners the cafe suddenly required to remove territory with a radius of 30 it was meter around the trailer. Such cases for sure set and in other cities.

In the opinion of the specialists of the Moscow association of the enterprises of rapid nourishment, at the given moment the development of the business of mobile cafe most of all prevents the unsettledness of a question with the earth. For example, in the capital the owners of cafe on the wheels obtain in Moskomzeme land declaration and pay not lease pay, but pay for the use of the earth. Permission gives on odintri of month. After a lapse of this period no one of the owners is insured against the fact that they will not prolong its permission or point it is not somewhere moved. Specifically, because of this suspended state, as experts consider, the owners of points economize in additional investments in the development of business. Because of the absence of long-term guarantees in this business difficult to interest the banks - even the rapidly developed networks cannot this carry out moreover.

Is significant the relation of federal authorities. Are already accepted the new Russian sanitary standards, which require of the enterprises of the public nutrition of connection to the urban systems of canalization and water pipe, and no exceptions for the cafe on the wheels it is made. Sanepidemnadzor postponed thus far introduction into the action of these standards until February of the following year - the problem must be solved in this time. But the thus far city authorities of Yaroslavl', for example, generally forbade this business as mobile cafe, referring precisely to these sanitary standards.
It is important to add a question of the selection of the place of rasolozheniya into the business the plan of cafe.
A good cafe on the wheels differs in terms of the increased passability.

The widest use this business obtained thus far in Moscow. Here work 3000 cafe on the wheels, 300 of which belong to different networks. In spite of this quantity of points, about the serious competition on this market for speech it does not go and its profitability is very high. Initial investments to the discovery of mobile point Fast -fuda are from 5 to 15 thousand dollars (to the organization of the network of such points, expenditure by an order above). Here enters the acquisition of the equipped trailer, the purchase of cash register, single-time dishes and semifinished products. Redeems cafe on the wheels in 6-8 months, depending on location in the city. As described Yevgeny Kobzar', there are the cities, in which mobile cafe redeems precisely in this period - just as in the capital. This Nizhniy Novgorod, Ekaterinburg, To the Rostov-on- Don, Krasnodar, Sochi. Although there purchasing power somewhat lower than in Moscow, this is compensated by the increased interest of clients in the mobile cafe. This business in the regions is developed sufficiently stormily. Yevgeny Kobzar', which leads company "auto-cold", tells, that the owners from Russia it is municipal, who began this business 2-3 ago, now regularly they return for the purchase of newer and newer trailer- cafe.

Each point professionals characterize by two indices - by passability (how many buyers it passed in the day) and with average size of check (with mean cost of one purchase). The not very successfully located point attends 50-60 buyers during the day, but average size of check is 15-25 rubles. Profitable point attends 200-300 clients (physical limit - 500 buyers). The cost of one purchase on the average is 50 rubles and is limited by 100 rubles even in the capital - because of the present purchasing power of Russians.

Business the plan of cafe is comprised compulsorily taking into account the seasonality of this business. As far as seasonality is concerned, is January and February not very successful months for this business (but during the frost days gain simply it approaches zero). The splashes of interest in the mobile cafe occur by early spring and by late autumn, at the joint of cold and warm seasons. 

Is here given only exemplary business the plan of cafe. In order to compose           business the plan of cafe taking into account the special features of your business, be turned to the specialists.