Business- plan will move away into the past

In the searches for investments the owner turns himself either to the venture fund or to the particular investor, while it hears as the answer: "send to us their business- plan. If project interests us, we to you will report ". As a result of tedious labor for the light appears the document with a volume 30 - 40 pages, which is shipped to potential investor. Wearisome expectation most frequently concludes with anything. In the opinion of experts, reason in the fact that the business- plan in the traditional understanding already became obsolete. For the change to it come the more compressed and convincing forms of the account of the essence of business.

The fact that the investor asked to send to it business- plan, yet does not mean that he in reality zhazhdet with it to become acquainted. "4 business- plans I do not read, says Sheril Marshall, director Axxon Capital, Boston firm, which specializes in the investments into the companies, which belong to women or representatives of ethnic minorities. -, first of all, I should look to the owner himself ".

Although the majority of investors is not so rectilinear as Sheril Marshall, in the private conversation they speak approximately the same. They do not relate to the business- plans seriously: they are too loaded in order to attentively study all business- plans, in the business- plans it is too small useful information and so forth and the like conclusion, however, is maximally clear: business- plan in its present form already became obsolete. Owners are inclined to give too great significance to it, and investors, on the contrary, relate to it sufficiently disdainfully.

Not that so that from the business- plan one should refuse generally. But in recent years this document, on which the owners expend so many forces and time, in the eyes of investors becomes increasingly less meant. According to the results of the last year's interrogation, carry ouied by the author of this note, 18 of 42 interrogated venture capitalists reported that in last three years invested into one more than companies "without the preliminary acquaintance with the business- plans".

In the years, which preceded the appearance of Internet- bubbles, this relation to the business- plans was completely improbable. But today many particular investors acknowledge that the business- plan is considered the such intellectual exercise, which does not refer large to real life.

To that there are several explanations:

Today we live in the new time, in which there is no place for the sensation of stability and to certainty. Written business- plan assumes the possibility to forecast the development of business at least by several years forward. The events on 11 September scattered this illusion. Today hardly there is sense to send business- plan with the description of the activity of company for the next three or four years to man, whom it is not very confident in the fact that will occur in the week or in the month.

The situation in the business, changed. Today analysts used up the mountains of paper, asserting that the business changes more swiftly than before. And mainly, because of the use of the Internet and wireless means of communication.

Has so long ago not been published Jeffrey's book Schumann and Dzhenis Of tuombli by the name "the collaborating associations: partnership for the profit in the net economy ". The authors of this labor note that the owners paint business- plans for the periods from three to five years, annual budgets, quarterly plans, and meanwhile under the present conditions periods - concept sufficiently relative.

Changed investors themselves. On the market for venture capital, which began to be developed after World War II, it was originally considered that business- plan - indispensable condition of the effective search for investments. However, the new methods of interaction with the investors arose in the last decade: sites in the Internet, program PowerPoint for the composition of presentations, online exhibitions. Venture capitalists and other particular investors today themselves expend considerable time on the searches for the possibility of advantageous investment - and they do not await, when in them on the table appears chubby document by the name "business- plan", comprised by sequential competitor.

Present investor is agitated, and therefore to force him part with the money can only properly deep arguments. In spite of all conversations about the models of business, profitableness of securities and the graphs of increase, professional particular investors to the enormous degree are subjected to the action of emotional factors. Them it would be desirable to invest under the conditions of the strong economy and growing fund market. When reality is opposite, they experience the large desire to stop their activity.

For the owner this indicates one: for it it is necessary to make considerably more efforts, than before in order to obtain the necessary financing. For it it is necessary longer to await, more to convince and to try for a while to be occupied by business without the investments - until its perseverance and durability produce to the investors of proper impression.

It is completely clear that in the course of time must change not only the investors, but also owners themselves. Them one should learn to employ new means of communication with the investors and new means of persuasion. Here three most important:

Prepare convincing presentation. At first glance council to study the preparation for the presentation before the composition of business- plan can seem by strange. In fact the preparation for presentation, on which are given the answers to all probable questions of investors, by itself excellent exercise on planning of business.

Write the comprehensive business- summary. This something average between the account of the position of management and the idea of goods. Composed this summary also should be so as as far as possible to answer in it the most acute questions, which can follow from the side of investor.

Create the Internet site, which would correspond to the model of your business. This site not only is called to draw the attention of potential investors to the new company, but also to give to them idea about how you conduct your business. The more the activity of your company will be connected directly the Internet, the more complex must be site.

But already after entire above-enumerated is made, owner must attend to by the very key problem - as to present to investor the convincing proofs that the incomes and the profit of company will become grow. Any investor this it interests first of all. (WSJ, Ekaterina kudashkina).