Business is plan the coffee house

Before composing business plan coffee house, we a little analyze this sector of business.
In last two or three years of coffee house in Russia they had time grow into the sociocultural phenomenon: at once was formed as card house, the Soviet culture of the consumption of coffee.
Beverage ceased was simply utilitarian morning stimulator it became the satellite of completely European type pasttime: window from the floor to the ceiling, special atmosphere, quiet music, ten is quality coffee. However, besides entire this, coffee houses are business not only by the successful, but also possessing today gigantic potential of development. No special studies and the estimations of the volume of the market for Moscow coffee houses to the present day it was carried out - in the press the number into 10 million dollars rushed by, but specialists consider that these given it is necessary to multiply as the minimum by two. The most interesting, that the threshold of entrance for this market and now remains sufficiently to low: in Moscow, city with it is more than the decamillion population, it works a little more than 100 coffee houses. The specific character of situation in the fact that the number can be doubled, until you read this periodical: several net operators, which constantly expand their presence in the capital even now on the market act; about the plans of even several networks also to known begin active expansion. The reasons, for which seteviki select precisely this size, are intelligible: these are the untwisted brand, the unified standards of maintenance, close assortment in each institution of network, the possibility to decrease expenses due to the wholesale purchases and simpler solution of the problem of the recognition of stamp.

Despite the fact that to the not entering in the network "individuals" to open coffee houses more complex both in the financial and in the organizational sense, their portion on the capital market also grows. Here there are its pluses: any possible error in the conditions of "single" coffee house can be effective localized and removed, whereas in the net structure with its unavoidably complex communications in error are great chances to prove to be rastirazhirovannoy all over town. In this case its elimination can require essential efforts and investments. The center of attraction practically entire hundreds of working in Moscow coffee houses is located in the center of city - solution obvious, but, in view of the explicit shortage of free accomodations on the first floors, that leads to the amusing oddities: on some streets (Kamergerskiy alley) the coffee houses are located opposite each other; in other regions (for example, in Zamoskvorech'ye) it is necessary to pass several blocks in order to drink cup "kapuchchino". Siting - crucial point, which cannot be missed, composing      business plan coffee house.
However, here everything so is not simple: it is not enough to recapture accomodation on the Tver in order to automatically become successful, proof to that some half-empty central coffee houses into the very that not on are "prime time". Here there are some base things, like the station of the metro hereabout, but there are their finesses. Thus, selecting place for the coffee house, it is necessary to focus attention on the presence before the entrance of a certain space - area, wide pedestrian street. Attendance badly affect narrow pavements and flow of the automobiles before the windows themselves, and also unprepossessing constructions from the glass and the concrete after the windows. In contrast to, for example, the usual restaurants, cosiness and the atmosphere of coffee house cannot be erected exclusively due to the interior, it is necessary to consider a large quantity of environmental factors.
Developing business plan coffee house, consider your purposeful audience.
According to the data of konsaltingovoy company "asessor", the basic visitors of coffee houses in the evening time - students and the working young people at the age from 16 to 25 years. Interesting also that, according to observations, 20-30% of tables are in the evening occupied with exceptionally female companies. In the day time the essential part of the visitors compose yappi with the neckties - it today becomes fashionable to carry out business meetings in the quiet, not noisy coffee houses. Soon situation can change, but now, being going to open its institution in the center of Moscow, it is worth attempt to arrange it hereabout from VUZ - Institute of Higher Education, salon of beauty or several large office buildings. British experience can prove to be interesting - there net coffee houses open their mini- branches is directly in the foyer of office center. A la francaise

Coffee boom in Moscow concludes today exactly after the Sadovoye Kol'tso [Moscow ringroad]: to come into the sleeping regions no one, besides the rosinterovskoy network Of "moka Of loka" (see in this number BZH of interview with its leader Peter golunov. - editor's notes), until it is solved. To this there are its explanations: it is obvious that the matter not in a potential quantity of visitors to the square meter - in the outlying new constructions million live. Nevertheless, it is not completely compulsory, that people, with the pleasure enveloping in the coffee house, located in center, will enter analogously, being located through the place of registration. The presence of this phenomenon intuitively understand many, but to describe nature of the potentially low attendance of coffee houses in the sleeping regions by words is sufficiently complicated. However, there is no mysticism in this, it suffices to employ standard marketingovye means.
In order to formulate the factors of success for the coffee houses with the selection of location, it is necessary to realize the functional destination of coffee house, to understand, who are the basic visitors of coffee houses, to establish the reasons of visit and expectation of clients. Analysis and description of all these points must contain your business plan coffee house. The scale marketingovykh studies, which ensure acceptable authenticity on these factors, in Russia it was not carried out, but to use western computations on the analogous thematics is possible only in the extremely close limits.
Nevertheless, being based on such methods as observation, analysis of second information, expert and electoral opinion polls of visitors, company "asessor" obtained a number of very curious information.
The most frequently meeting ideas and associations can be conditionally divided into two basic categories: the first group relates to the elusive atmosphere, which accompanies this type of institutions. It is described approximately as follows: "it is comfortable, it is romantic, quiet music, mute light". To respondents it was also proposed to answer, to the culture of what country can be attributed the visit of coffee houses. A question caused the unexpected difficulties, but according to its results France became leader. In other words, the concealed associations, at least the part of the visitors, lie within the limits of their ideas about the culture of coffee houses in France - curious information for setevikov as one, which copy the stylistics of American starbucks. From the latter, by the way, they begin to get tired and users - by this is explained the success of Moscow "recessed" expensive coffee houses "aristocrat" and "is ground Klara". The problems of the outskirts in sleeping regions not are less problems than in the overpopulated and pogryazshego in constant plugs center. Old obsharpannye houses, the disgusting work of the public utilities and amenities, the proximity of antisanitary markets and the considerably greater than in the center, concentration not of not always sober, embittered to life and authority of characters - not most pleasant proximity. Obviously, with logical motion it will open in such regions not "coffee house for leisure" with the armchairs and ten it is specific cakes, after leaving by their prerogative of central streets, but another type - utilitarian "coffee house for the breakfast", where they jump before the work or in the dinner interruption after the "espresso" and the sandwich. This niche in Russia is practically by one hundred percent empty, and expenditures for the discovery of the institutions of this type are significantly below - for example, it is possible to limit to the lease where of more compact accomodation.
Furthermore, the outlying region of low social level - it is far from entire Moscow. Now is conducted the active building of expensive dwelling, actually - entire new regions with the planned infrastructure, where utilitarian coffee houses ideally would be entered. However, for the owners of coffee houses it here is necessary not easily: as a rule, the suitable for the discovery of the institutions of public nutrition places prove to be "oppressed" long before the end of building, it is necessary to fight for them. To be occupied by this no one now it especially is desirable: for long, it is troublesome and it is unclear, does stand the game of svech. Nevertheless the niche of utilitarian coffee houses gradually begins to be filled: the latter are opened in the commercial centers and the airports, moreover are occupied by them exclusively seteviki. There is a sensation, what players only begin to grope this part of the business - after understanding its attractiveness and potential (but in Moscow large commercial centers they are opened almost every week), proposal rapidly will begin to overtake demand.
It is understandable that vneyeniye of a question of the selection of place for the coffee house into the business the plan is coffee house - only first step. Is not less important to include in business plan coffee house the point of the acquisition of equipment. Curious situation today occurs on the market for the equipment: the spread of prices of the same models in different salesmen is relatively small, whereas in sight they be from the half dozen of producers, Italian stamps are considered best. Among the main names here - La cimbali (in Italy for the productivity and the reliability these machines are called "milch cows"), Faema, Franke, Rancilio.
There is a possibility of the selection between the automatic, semiautomatic machines for the melting of coffee and the super-automata. Specialists recommend the using of semiautomats - in the plan of relationship tsena/kachestvo today this ideal solution for the small coffee house, practically not requiring care barmena for the preparation of coffee. However, that to the super-automata, which be powerful to prepare to 240 cups of coffee an hour and prices of which they begin from 8 000 dollars, their the use in the small coffee houses will hardly be justified - equipment will commonplace stay it will be paid neskoro. The super-automata, however, have indisputable advantages. Sergey pichugin, leading manager of the division of sales company Ionia, which specializes at the deliveries from Italy of coffee and equipment, note that "super-automaton - this is the complete the control of the technological process of the preparation of coffee and the automatic calculation of expendable materials and sales".

With the selection "gland" should be focused attention on a quantity of groups - simply stated, to that, how many cups it is possible to fill by beverage simultaneously - and (here everything is simple to the capacity of boiler: the it is greater, the better). The level of prices of each of the positions named above today approximately the following: the semiautomat with one group, capable of attending small cafe - 1 500-2 500 dollars; automaton with two-three groups - 2 500-5 000 dollars. Kofevarka is the most expensive and most important equipment component, under its model is selected the coffee mill (300 - 700 dollars) and obmyagchitel' of water (about 200 dollars), everything else - shop window- refrigerator, etc. - summary it will manage into 3 000-4 000 dollars. Still approximately 7 000-10 000 dollars will leave to the equipment of confectionery shop; however, it is possible to manage without it, buying desserts in strange producers. Certainly, there is no limit to perfection: there is an enormous quantity of additional barnogo equipment like the coolers for the milk and chashkogreyek. As speaks Sergey pichugin, much still depends on the qualification of barmena, for example, "if we cup preliminarily do not warm thoroughly, skin into kapuchchino rapidly rastayet - you will obtain poor quality beverage".
Ioinia, by the way, proposes to users system Trade- it is other, along which used kofemashiny from any producer and in any state with the additional payment change by the new. Furthermore, equipment here can be taken in the lease, costs this of 50-200 dollars per month depending on the type of machine. In the cost of lease is included the delivery and the installation of equipment, the instruction of personnel, advertising support (cups, saucers and the like.) and 20%- reduction to the coffee grains. Furthermore, according to Sergey pichugina, 20% of the sum of lease pay in yr "are attached" after the client - this of its kind the storage fund, which goes into the test of the ransom of equipment.

They indicate also in Ionia that with the purchase of kofevarki should be focused special attention on the proposed by salesman possibilities of repair and service maintenance - after purchasing cheap unreliable kofemashinu, it is possible to spend considerably more on its routine repair.
Business plan coffee house - financial part.
As a result the picture is paradoxical: coffee house today can be opened with the initial level of investments into 30-40 thousand dollars (without considering the lease of accomodation, only it is below about this), will be paid whereas investments, according to the different estimations and depending on different factors, in 2-4 months. Regular klondike!
By the way, some coffee companies propose the curious transactions: small semiautomatic kofevarka free of charge is established to the permanent buyers of the large parties of coffee grains. That to the latter, the price formation depends on type, country of production and current situation on the market, but the range of Russian wholesale prices of the kilogram of grains of today 15-40 dollars, per month to average coffee house is required in no way not less than 20-30 kg. interesting that it is considerably above in entire peace of price of the grains: on some information, with molding of price policy for Russia the producers consider the specific character of the growing market and they fear to frighten away by his exorbitant prices. Aleksey kadenkov, manager on the regions of that being specializing at sales of coffee grains and kofemashin of company "Aleph- coffee", however, skeptically notes that the reason for the low level of prices in the fact that the importers on the old Soviet habit continue to buy the cheapest grains, whereas market is already completely ready to pay more for the high-quality types. Regional savings let us return temporarily to the sum of initial investments. In the opinion of Andrey petrakov from "asessora", in Moscow the minimum is 100 000 dollars, moreover the substantial part of the money will be required to the lease of the accomodation: 800-3 000 dollars for square meter per year, depending on location, version with the ransom will manage still more expensive: 1 000-10 000 dollars for square meter, in addition, depending on geography. Now attention! Opening coffee house in the regions, given above the sum of starting expenditures can be divided for two. Substantially lower lease rates, very cheap furniture and the neizbalovannyy by monstrous capital wages personnel - furthermore, which is important, the absolutely, virgin empty market, where there is as yet not one net system of coffee houses. Again the klondike - enormous gold mine, market with the zero degree of saturation, to this day waiting its trailblazers. To await, however, it is necessary not long - Aleksey kadenkov notes that the volume of regional orders for the equipment has already been equaled with the capital and it continues swiftly grow. This tendency is observed from the past year, in the same time the market for the regional sale of kofemashin increased. "regional owners, he says Kadenkov, began well to examine technology, prefer to powerful everyday average professional kofemashiny in the price range of 1 500-3 000 dollars".

Each region, however, has its specific character: thus, developing              business plan coffee house, it is necessary to consider climatic zone. In this respect southern regions are less expensive - there it is possible to create coffee houses in the form of sufficiently easy construction with the large window- shop windows. It is obvious that the guarantee of an analogous level of thermal comfort in Yakutsk will somewhere manage considerably more expensive. In the oil and gas-bearing regions the levels of wages are completely compared with the Moscow. Somewhere there are its own furniture productions, somewhere they be absent. Somewhere goods, equipment can be replaced with local, into other regions this it is necessary to convey from Moscow, and it will cost more. All this influences the total cost of the organization of coffee house.

Let us pause at the numbers somewhat in more detail. Lease in the regions on the average is 100-400 dollars for square meter per year, redemption cost - 300-1 000 dollars for square meter the repair of the square meter of accomodation in the regions will manage approximately into 100 dollars (this taking into account replacement electricians, sanitary engineering, etc.), but practice shows that, after turning to the familiar, it is possible to use the services of spontaneous brigades - it will leave two or three times more cheaply.

Furniture. Organizing coffee house in 50-60 landing places, in the province it is possible "to be equipped" for 1 000 dollars (without the barnoy counter) - to perfection, of course, there are no limits, and no one prevents owners from extracting designer armchairs directly from Italy, but more reasonable it will nevertheless use the production of local furniture factories. Complete set from the cup with the spoon (it will be required pieces 200) is acquired in the region for 50-80 rubles, sugar bowl (60-80 pieces) - for 50 rubles. On the equipment, however, it will be possible to save hardly (see vrez with the universal numbers). Aleksey kadenkov notes that the transport expenditures with his delivery are minimum. Furthermore, almost in each Russian city, whose population it approaches 500 thousand inhabitants, there are branches of Moscow suppliers of equipment for the coffee houses.

Preparing business plan coffee house, think over cadre policy. Situation with the personnel on the average on the regions appears as follows: cook will cost 100-200 dollars per month, confectioner - approximately so many. The wage of manager begins from 300 dollars, barmena - from 150. 100 dollars - mean regional wage is barytic (barmena, which is specialized in the preparation of coffee); however, in the province to the services of the latter to thus far come running not accepted. The services of waiter in those coffee houses, where they are provided, at regions are evaluated approximately into 50 dollars per month.

The steep thresholds of compensability besides all expenditures indicated, it is necessary to remember even about several important things. First, opening institution in the region, almost for sure it is necessary to obtain the appropriate permission in the local administration, which will take the shape of a specific sum. In the second place, coffee house today - new for the regions genre, and to its propaganda and advertisement also can be required means.

The point the first, regional "administrative resource", cannot be discounted in no case - "after being operated" with the officials in the local administration, it is possible to design both for the best places in the center of city and for the assistance of every kind. And vice versa: without having pleased to authorities, it is possible boldly to forget about the dream to quietly conduct its business.

Relative to the second moment into "asessore" they recommend: in order to be held to the output to the compensability, to have the financial "pillow" of month to three - in other words, sum of starting capital mentioned above should be multiplied by three months of inevitable losses.

However, the threshold of compensability depends very on many factors. Andrey petrakov refines: "in the poor regions coffee house can not be paid generally: the cup of coffee and tortik, "pulling" together to 5-7 dollars, they compose third of mean local wage ". I, let us add from itself, nothing, besides bitterness, in the potential buyers cause they can. However, to reduce prices is dangerous - however low was today the threshold of entrance for the regional market for coffee houses, to work over the years and more in the loss can allow themselves few.

So that it is normal to function, the coffee house must attend during day on the order of 200 people - number that averaged and varies on the days of week. During calculations they take into consideration, what lowest attendance - on Monday, then smoothly grows to Saturday, where the 3-5- multiple exceeding of the level of Monday is observed on the average, in Sunday the attendance again is reduced two or three. Average sum to the check in the regions can be estimated to 4 dollars. Altogether, exemplary gain during the day will be 800 dollars, per month - 24 000 dollars. Read hence lease and wages, taxes, etc. - at the output will come out the exemplary forecast of profit.

Or one additional number: Sergey pichugin from Ionia says that with the prime cost of the cup of espresso into 10 cents its average selling-price in Moscow is 50 rubles (profit each it can calculate itself), whereas in the region - 25-30 rubles. Also, of course, serious number, but about the Moscow profitability to dream does not be necessary. However, not all so is simple. Above are given numbers for the satisfactory region, whereas in the poor the market for public nutrition is erected as follows: expensive, on the local measures, restaurants, where local elite walks; snack bar with the beer and the artless food for all rest and the rare impregnations of "wheel" Fast -fuda with shaurmoy and sausages. Places for the coffee houses in this consumer structure simply does not remain - even being those erected on the Moscow model and possessing attractive prices, in such regions they they stand by empty into the "coffee prime time itself". Low start it is obvious that the country must mature for the coffee houses. Notorious middle class will appear, free money brought, will arise the desire to spend time after the cup of that of correctly welded of espresso - will be formed and valuable business, industry.

Composing business plan coffee house for the region, consider that now the time of pilot regional projects. To determine, will go or not coffee house - it is sufficiently complicated. It is necessary to look at the current level of the development of the regional restaurant market: if it is divided as the minimum into three price categories, moreover with largest in the volume - average, this means that there is a developed segment of sufficiently democratic restaurants; it means, money there is in the significant layer of society; means, begins to appear middle class. All this - the accurate signs of the fact that in the region is time to open coffee house.

In the attempts to evaluate the attractiveness of region it is possible to go by another way to be oriented on qualitative stationary Fast -fud, in particular, to "makdonalds". This network very selectively approaches the selection of new region for organizing the new object, and the audiences Of "makdonalds" and of coffee houses in some segments of visitors and in the average sum to the check intersect. Has sense to be oriented toward the "lighthouses" of this type - if in the region they began to actively operate the capital net structures of restaurants, this can be received as the whistle of the outgoing train: if we hurry ourselves, then it is possible to have time; if we greatly try ourselves, it is possible to overtake. But if we be late - the following possibility will be occurred neskoro.

Is here given only exemplary business plan coffee house. In order to compose business plan coffee house taking into account the special features of your business, be turned to the specialists.