Business is the plan of pitstserii

Before developing business the plan of pitstserii, to proanalizirute of the prospect for the development of this business in Russia.
According to the forecasts of the experts in five years Moscow will eat three times of more famous Italian flat cakes, than nowadays. And, until market is relatively free, the investors have all possibilities on it to be fastened.

Pitstsa - this is one of a few dishes, which enjoys demand both in the modest snack and in the expensive restaurants. Furthermore, in recent years appeared many users, who order pitstsu to the house. Therefore in investors, who decided to study the production of pitstsy, there are several versions of conducting business, that it is necessary to consider already by composing business the plan of pitstserii. Among them - the discovery pitstserii, which works in Fast -fudovskom size, the restaurant of the Italian kitchen, where pitstsa can be the queen of menu either simply one of the dishes, or the organization of firm for production and delivery of pitstsy. The selection of size depends on the means, available in investor. Thus, for the discovery of stationary pitstserii it is necessary from $200 thousand to $1 mln., firm for the delivery of pitstsy - $60-150 thousand in this case the size of average check in pitstserii "on the wheels" begins with c $5, and in the stationary institutions it reaches to $20.
Because of an increase in the popularity of pitstsy and high profitability of business (30-75%) a quantity of pitstseriy in recent years noticeably increased.

- already six years ago our of pitstseriya was only in the central region Moscow, tells the Director-General of pitstserii "dzhonni stout person" Roger Isnado. - A next to us was now opened one more. Plus in the neighborhood appeared the mass of other institutions of obshchepita. Competition became very rigid. Nevertheless, a quantity of visitors does not decrease.

True, this situation is characteristic only for Moscow. In the regions the competition is not so great, but also potential users it is there less. According to the statistics it is more than half of entire pitstsy, produced in Russia (including that frozen), today eat capital inhabitants.

Course - in the outskirts
Although pitstseriy with each year it becomes increasingly more, until it is clearly insufficient them in order to feed by popular flat cakes with the tomato and cheese all of those desiring. In good institutions, which are been famous by their kitchen, it is sometimes difficult to fall: all places are occupied.
- it occurs, that at the doors of our restaurant by evenings even is erected the turn, says the director of pitstserii the "worlds of pitstsy" Aleksandr glushankov.

It is not possible to write business the plan of pitstserii without taking into account the fact that the main reason, which restrains the development of pitstseriynogo market in the capital, the scarcity of areas. The acquisition of the suitable accomodations on the second market for real estate bypasses too dearly. In this situation many companies, especially foreign networks, use tactics of "friendly absorption". After finding the cafe, vlachashcheye pitiful existence, they propose to its management to arise under their strong wing, after becoming one of franchayzi of network. In many instances this is profitable to both sides. "died" kafeshka, after replacing signboard and profile, becomes profitable enterprise. But in the network of pitstseriy appears one additional point. But to recently find the suitable accomodations in the center it is begun increasingly more complexly. For this reason many investors focus their attention on sleeping regions.
Many Moscow new constructions are developed very intensively, and the appearance of there democratic pitstseriy occurs very by the way. People, which accustomed to the family marches into the inexpensive restaurants in the neighborhood with the house, become their permanent clients.
- in the sleeping regions it is possible to successfully conduct business, says the Director-General of restaurant "our Pitstsa" novel Nikolayev. - but it is necessary to understand, that most popular there become the institutions, which propose to people not only tastefully to eat up, but also it is good to spend time. Takeing into account this specific character, our company opened in the region mar'in entire entertaining center. Into it enter two raznoformatnye pitstserii, play room for the children, and will be soon even billiard club. Therefore the inhabitants of region come to us by entire families.
If we find accomodation in the center of city or the populous place in the sleeping region it does not succeed, it is possible to find the place, where there are many offices. Thus they made in the company "pitstsa of di Rom".
- from the point of view of business- dislocation our of pitstseriya is located not entirely conveniently, says the coowner of cafe "pitstsa of di Rom" Artur pogosyan. - to metro 300 it is meter; therefore past pitstserii is passed little people even in the rush hours. However, in our region there are many offices and banks. Therefore we decided to be concentrated on the care of their colleagues. The first wave of visitors occurs in us in dinner time. But the second - in the evening, when the same people come to us pleasant to conduct pair it is hour in to the circle of colleagues or friends.

From Fast -fuda to the high kitchen
Developing business the plan of pitstserii, do not forget about the concept of your business.
One of the versions of conducting pitstseriynogo business - organization in cafe or restaurants of separate halls for the amateurs of pitstsy. This can be made both in the institutions, which work according to the principle of self-service, and in the classical restaurants, where waiters attend the clients. Is possible the mixing of sizes, also, in specialized pitstseriyakh. Itself of pitstseriya can be Fast -fudovsko1, with the self-service, but one hall inside it - restaurant. And vice versa.
- in our pitstserii is the hall of self-service, and restaurant, tells novel Nikolayev. - in the restaurant of clients attend waiters, here the broader spectrum of dishes is alcoholic beverages. The value of average check in the restaurant to 40% is more than in the hall of self-service. However, both there and there there are the permanent clients, who bring profit to us. In the democratic restaurant this usually people with the average abundance.
Many pitstserii propose to their clients on 30-40 it is specific pitstsy. Always whether this is justified?
- we try so that in our assortment would be daily 12-15 specific pitstsy, says novel Nikolayev. - certainly, we can make even more. But experience shows that this quantity it is completely sufficient in order to satisfy the demands of clients. Usually in summer demand for pitstsu falls, and we reduce assortment. But in the cold time of the year, when demand grows, we increase.

Introduce into the business the plan of pitstserii a question of assortment.
Not one decent of pitstseriya is locked only on pitstse.
- if client does not find in the menu of any of commonplace lettuce, he will leave from pitstserii detuned, says Artur pogosyan. - so that this it would not occur, besides pitstsy in the menu must be also other dishes and beverages: hors d oeuvre, lettuces, the first and second hot dishes, the desserts, fault, beer. Clients this value.

It is possible to add into the business the plan of pitstserii the additional  versions of the development of your business, for example the delivery of pitstsy.
Delivery: it is rapid - only at night
Business on the delivery of finished pitstsy began actively to be developed in the capital in last two years. The players of this segment are divided into two groups: companies, which specialize in the fulfillment of orders, and stationary pitstserii, which have additional income from the organization of delivery.
The top managers of stationary pitstseriy differently evaluate the need organizing the delivery of pitstsy.

- we count the delivery of pitstsy by the independent and promising trend of business, says novel Nikolayev. - today we carry out to hundred orders during the day. Half of orders - this delivery to the house, remaining clients - workers of offices and stores. In the near future we plan to open additional points in order to increase a radius of the scope of other regions of Moscow. On the basic kitchen we will store semifinished products, while on the additional points - bake pitstsu and from there reach to customer.

But "Mir of pitstsy" is not principally occupied by the delivery of pitstsy.

- we carried out the experiments: they ordered pitstsu for itself in other firms, says the director of pitstserii Aleksandr glushankov. - the best result - delivery after one-and-a-half hours. But pitstsa "lives" only of 15 minutes after preparation. If it passes more than time, it cools and loses taste. We decided not to be occupied by delivery in order not to spoil its reputation on the market.

The profitability of the services of the delivery of pitstsy is somewhat lower than in stationary pitstseriy. However, for its organization smaller investments be required; therefore new players actively leave for the market.

- we analyzed situation and understood that on the market for the delivery of pitstsy there are free niches, tells the deputy of the general director of company "Golden Pitstsa" in Yuri bekauri. - four months ago we began to reach pitstsu to the inhabitants of the southern region of Moscow. We set for ourselves as a goal: to carry out orders after half-hour. It came out. And now we consider this our main competitive advantage. The first experiment showed that the demand for our services exists: in the daytime orders from the offices come to us, and in the evening we struggle to pitstsu on the apartments. 70% of our clients order pitstsu on the telephone, rest - through the Internet.
Advantage of firms for the delivery of pitstsy over stationary institutions - in the unlimited possibilities of the growth of clientele. Pitstserii are limited by a quantity of landing places. True, there is in pitstseriy on the wheels the serious deficiency: capital auto-plugs do not make it possible to envelop entire city, reaching orders from one kitchen. It is necessary to organize additional points on the production of pitstsy in the different regions, which draws additional expenditures. And although some companies promise to clients to rapidly deliver pitstsu into any end of Moscow, this only possible at night, when motion on the roads is nonintensive. In the daytime rapid delivery is possible only in the limits of one or several adjacent regions.
In contrast to pitstserii, which after initial spinup practically is not expended on the advertisement, to firms for the delivery of pitstsy it is necessary to regularly resemble about itself to clients. Although any business the plan of pitstserii must contain the points of the advance of business (advertisement, promo of action and the like.) The address distribution of advertising materials is considered as the best version of the attraction of new clients. It departs several thousand dollars monthly to this in average firm.

Business is the plan of pitstserii - financial part.
Any -dear to look!
For investor, who decided to open pitstseriyu, it is necessary to put in the matter not less than $200 their thousand large part it will leave to the purchase of equipment. In this case it will be possible strongly to save hardly. The fact is that there are no cheap domestic analogs to the specialized imported equipment, necessary for the preparation of pitstsy, practically.

- we is utilized for the baking of pitstsy the travelling ovens of American production, tells novel Nikolayev. - the European analogs, including Italian, which put out the same end product, until no. Cheaper versions strongly lose to American models on the quality and the reliability. But in the case of their breakdown it is necessary to spend much time and forces in order to purchase spare parts and to find the firm, which will be able to make a qualitative repair.

Some companies attempt to gather production lines from the different color furnaces, the plates, by testomesiteley and testoformovshchikov. But some buy b/u or restored equipment. It stands cheaper. But it is possible to make on it high-quality pitstsu not always. Furthermore, this equipment it is not possible it will be show to clients, after making a kitchen of that opened for their review. But this is one of the trumps, utilized by some institutions for the attraction of visitors.
- our visitors can observe the process of the preparation of their dish, says Aleksandr glushankov. - the baking of pitstsy - this is beautiful ritual. To look, as pitsmeykery in the snowy dressing gowns they bake pitstsu on the sparkling equipment, is interesting and it is entertaining. No smells in this case the hall penetrate - the system of kitchen ventilation works. Furthermore, users can visually check, which occurs on the kitchen.

Constant taste
Do not forget to include in business the plan of pitstserii a question of zakupa of equipment, raw material and hire of specialists.
Age-old Italian pitstsa must, according to tradition, be baked in the firewood furnaces. But this technology in the capital use single enterprises. In essence in pitstseriyakh adapt contemporary electric furnaces. Nevertheless, the taste of pitstsy, prepared on the united prescription and on one equipment, in different pitstseriyakh differs very strongly. Depends this on quality and origin of ingredients.
- we specialize in the baking of present Italian pitstsy, says the coowner of cafe "pitstsa of di Rom" Artur pogosyan. - for its production even flour we order in Italy. Domestic flour to use, of course, cheaper. But gustatory gamma, characteristic present Italian pitstse, will be another, and visitors this will immediately understand. In the lifetime of our pitstserii we never stepped back from our principles.
To maintain the united taste of firm pitstsy from year to year - task complex. In company can be replaced the suppliers and, correspondingly, change the quality of raw material.
- when changes supplier, our chief- cook immediately is checked, as changed the taste of pitstsy with the new ingredient, says the director of pitstserii the "worlds of pitstsy" Aleksandr glushankov. - he selects better relationship of new products in the "old" prescription, and commission, created from the top managers of pitstserii, tastes prototypes. In the course of collective conference optimum version for sale is selected.
In the opinion of experimental pitstseriyshchikov, to work differently on this market is impossible. Usually clients come into one and the same institution in order sequential time to perceive familiar and customary taste. Regularly accomplishing the substitution of familiar to the new, pitstseriya it can rapidly lose all its permanent visitors.
- the substitution of components to the cheaper always concludes lamentably, says Artur pogosyan. - clients immediately feel, that the quality of pitstsy deteriorated, and they cease to walk into this institution.

Cadre hunger

One of the problems of pitstseriynogo business - the scarcity of specialist- cooks, who know formulas and technologies of the production of pitstsy. In Moscow tselenapravlenno no one prepares technologists for the production of pitstsy. Therefore the search for personnel is time-consuming. Best version of the solution of this problem - instruction of personnel in real Italian masters. Some companies send their colleagues to imitate experience into Italy, others extract teachers to itself. Is possible practice period in Italian cooks, who work in the expensive Moscow restaurants.

In the the pitstseriynykh Fast -fudax the problem of cadre hunger is solved more simply - the graduates of culinary schools in the course of two-three months pass preparation, then certification, and they are ready to work.

Business is the plan of pitstserii - financial analysis of market.
Moscow pitstserii: statistics and the tendency
Volume of the market
2003 - $60-62 million.
2004 - $75-78 million. From them $50-55 mln. fall to the share of that freshly prepared
pitstsy, and $23-25 million. - in the portion of frozen pitstsy.
Forecast in 2010 - $210-220 million.
Rates of increase
On the average - 20-25% V.
Saturation of the market
In Moscow are counted more than 100 stationary pitstseriy. Services on the delivery
pitstsy render about 30 companies.
Average monthly profit
Pitstseriya - from $7 thousand.
Company for the delivery of pitstsy - from $5 thousand.
Profitability of the production
Stationary of pitstseriya - 30-70%.
Visiting trade in pitstsey - 60-75%.
Ideal of pitstseriya *
Area of accomodation - from 120 square meters.
Presence of imported equipment.
Qualified personnel.
Presence of agreements with the western suppliers of ingredients.
Possibility to organize the service of the delivery of pitstsy.
Presence of the learned brand.
For this result it can design small cafe -piqqeri4 for 40 landing places, which is located in the populous place. Sum of average check - $10.
Calculation is made on the interrogations of owners.

Is here given only exemplary  business the plan of pitstserii. In order to compose  business the plan of pitstserii taking into account the special features of your business, be turned to the specialists.