The large cafe, which allow the services of the public access into the World Wide Web, already solidly entered into our daily life. Councils, as to compose business plan the Internet by cafe and to open our own the Internet cafe, gives Vladislav Belyayev, the general director of the largest network Internet- is center Cafemax, which has available today six such centers in Moscow and Saint Petersburg and ensures qualitative and rapid output into the network.

It is important to note that the business plan the Internet cafe as any other, must consider not only the financial part of the business.

1 strictly business plan the Internet by cafe - you will be determined with the concept of your Internet- cafe

If you think about your business as about the long-term, the determination of concept - task paramount. It is necessary to pay to the development of its own style serious attention, if you intend to develop the matter and to open new following the first Internet- cafe. As work experience showed, visitors give very great significance to the style and the atmosphere.

Architectural model and design Cafemax were executed by the British company Identica, which developed such brands as BASF and Johnie Walker. Now, I assume, on the Russian market there is sufficient firms, which could manage a similar task. Ideal Cafemax was planned as scale entertaining- business center and for this reason it was renamed from the Internet- cafe to the Internet- center.

Internet- centers, in concept Cafemax, must combine in themselves polifunktsional'nost' and atmosphere of comfortable, stylish cafe, include several zones: spacious hall with a large quantity of computers, business- class for conducting of seminars and business meetings, play zone, coffee house, service center for the record of information to the carriers, scanning and press of documents. We consider that, in the first place, in the Internet- cafe must be comfortable; therefore largest in the size of our it is center it appears working zone. In each Cafemax is recreation area of hall, for the intelligible reasons that removed from the worker; here other visitors and other equipment. If you determined the ideal model of your creation, do not forget about it, opening new Internet- cafe.

2 with the sitting of Internet- cafe you proceed from the successful place, but not of its immediate possibilities

If you solved, what business of Internet- cafe - for you, enormous value have a selection of the location of cafe. And here, already in the initial stage, the majority of owners accomplish the sufficiently extended error. They evaluate their budget and under it search for certain accomodation. This in the root is erroneous. With the selection of location it is necessary to have in the form a large quantity of factors, if you did not consider at least one of them, this will lead to the changes in the business- model of the functioning of Internet- cafe. It is necessary to know sufficiently well its clients, their habits, average age, abundance, where they are started, where live, their movements by the city, as they carry out leisure. Compose the map, where they will be indicated: sleeping regions, VUZ - Institute of Higher Education, clubs, cinemas, hotel, the station of the metro of Moscow. On it you will put the routes of the movement of townspeople, and the points of their intersection will prove to be "gold places".

Add to this your visual sensations. You travel a little around the city, you will look, that after people they live and work in this region, who sits on benches in the squares. Those places, which seemed you by interesting, you will visit in the morning, in the daytime, and in the evening, in a good and poor weather, into the output and the working days. The idea about the optimum location will be formed of entire this.

In its time Cafemax it went precisely along this way, and searches brought their fruits. We began from the ideal PLACE, in which they wanted to open Internet- cafe, and further, on the basis of our business- model, they erected the plan of further actions.

The selection of place can occupy much the more prolonged period of time, than building. For example, since the beginning of the repair to the discovery of Internet- center Cafemax pass only about three months, and the selection of place can occupy yr. The great significance have agreement conditions of lease and the specific character of building. In our business the lease of accomodation is more profitable, than its purchase. To acquire considerable area in the center of Moscow into the property, you will agree, it is somewhat expensive, entirely different financial picture of project is obtained; the return on project also becomes completely different. You will focus attention on the commercial centers, which now it is more and more. Lease of accomodation in this place for the Internet- cafe - completely successful selection.

3 small point to open unprofitably

Possibility to open Internet- cafe to eat in many. This to accessibly make in any basement, in Moscow of such "points" now a set. And a similar business draw - the minimum lease pay, the minimum of overhead expenses, etcetera. But you remember that also the incomes will be also minimum. Despite the fact that these projects redeem and some time they will live, means for further development you not had. Average period of life of small single Internet- cafe - 1.5-2 years.

This is connected with the fact that through this period it is necessary to renew practically entire computer park, which have you available,; video attachments grow antiquated, begin problems with the monitors, and so on. Money to reinvestirovaniye with the low incomes it will not prove to be, and again will be required sufficiently significant external investments into the project. Therefore has sense to be oriented immediately to the minimum into 60 computers. According to our estimations, this is precisely that boundary, which will be able to bring real profit and will allow you to estimate their forces for further work in this business.

4 you do not make computers themselves!

Following stage after the determination of the position - purchase of office equipment. After selecting the supplier of computers one time, do not stop. The market for computers is very dynamic both on the prices and at the proposals. The renovation of a model number and prices occurs on the computer market for times in half a year. So that, after concluding frame agreement with some supplier, through half a year you can reveal that for the same money is sold completely different computer of another configuration. Therefore it is necessary to constantly study market. Furthermore, buying technology, without fail negotiate about the required warranty period of the maintenance: to hold their service service and to buy advantage details for the operational repair - is too applied.

Be oriented to the twenty-four-hour work of your Internet- cafe

Try to organize the work of Internet- cafe in the twenty-four-hour regime. The backbone of our audience - these are people of 16-35 years (elder schoolboys, students, young specialists), but young people do not love to limit itself in the time. Their substantial part prefers to work in the Internet or to play into the computer games at night. So that prepare to work 24 hours, 7 days in the week, during 365 days in the year.

6 not boytes' to assume upon the work of students!

The staff of Internet- cafe to 60 computers must consist approximately of 40 people. An increase in the number of computers does not considerably add personnel. Give let us calculate: a day of 24 hours, work it is necessary to organize in three changes on 8 it is hour plus one reserve. In the change of approximately 10 people: director, managers for the directions, IT- specialists, change managers, the workers of coffee house, navigators in the network the Internet and to computer games, the workers of resepshn and copying center, the service personnel, guard. As far as the staff of cafe is concerned, at the given moment we consider it ineffective to hold cooks, because assortment in the coffee houses has limitations.

The formation of the atmosphere - this is constant work of tens of people, in which major portion occupies training orientation to the client (competent collection of personnel, instruction and the motivation of colleagues). Students - this the large part of the personnel, which contacts with the visitors Internet- it is center. Exists the opinion that if your workers - students, then the consequence of this - the presence of a constant daily routine among the personnel. Use the flexible diagrams of encouragements and awarding of bonuses, you will appear the real interest in the permanent workers, show the possibility of career increase, and you will succeed themselves in reducing the fluidity of student personnel to a minimum. Try to implicate personnel in the business and life Internet- it is center. For example, no matter how is amazing, some of our guards, who long ago work sufficiently, can fulfill the functions of navigator and if necessary soak by council.

7 do not overstate price!

Prices in Cafemax change in the dependence on the load of center (price corridor for the working zone: 40-70 rubles, for the recreation area: 30-50 rubles). In the addition we propose the collection of the wholesale maps, which make it possible to use services on the minimum or more acceptable price. Develop your price policy on the basis of the prime cost of services. Learn prices in competitors - it does not be worthwhile to overstate them, especially if your Internet- cafe is located not very far from a similar institution. Develop the flexible system of payment. For example, on the basis of the fact that the large part of our visitors - students, we constantly propose for them the diagrams of reductions.

Ideal business- plan in the initial stage - one of main components of success. Major portion of your monthly expenditures will compose the payment of the lease of accomodation, municipal payments, services to connection, wages of personnel. As far as profit in a similar business is concerned, to the realization of the access into the Internet in the standard center come more than 50% gain, remaining incomes bring coffee house, play zone, copying center. Furthermore, company derives revenues from sale of advertising areas.

8 one additional key point, which it is necessary to include in business plan the Internet cafe - selection of the worthy provider

Select provider being commensurate the price proposed and the assumed quality of connection. There is one additional very important criterion - loyalty of partner to your project.

Unfortunately, today we do not have strategic partner- operator, which can ensure our Internet- centers not only in Moscow and Saint Petersburg, but also in the regions. Search for provider there - one of the basic problems. There are very promising cities for the development of our business: Novosibirsk, Ekaterinburg, Nizhniy Novgorod. But if the overall level of prices in these cities is lower than in Moscow and Saint Petersburg, then on the telecommunication market situation with an accuracy to vice versa. In Moscow the prices are most optimum, even in Saint Petersburg connection is more expensive and it is worse. But if we take regional city, then situation is not excluded, that you will encounter there in all two operators, which can dictate any prices, such as by them it will decide.

Furthermore, will be center in the regional city sufficiently loaded for coating of monthly expenditures and obtaining of profit? In order to obtain answer to this question, it is necessary to compulsorily conduct local studies in the places of your interest.

9 for the advance of business on the market search for new partners and enlarge the spectrum of your services

Try to carry out complex advertising campaigns. You carry out actions in VUZ - Institute of Higher Education, clubs, hotels. Use as the means of advance naruzhku, advertisement in THE MEDIA, in the metro. Do not forget about the bright and memory signboard - as studies confirm, about 30% of visitors come in the Internet- cafe, after seeing precisely it.

World practice shows that the large Internet- cafe follow the path of expanding the spectrum of their services. Any proposals, interesting of purposeful audience, can become additional. For example, now within the framework of our Internet- is center it is neglected the project, which will allow visitors to become acquainted with newest and most fashionable music and motion pictures directly in Cafemax; here it will be possible to acquire novelties, meet in the chat room with the dear artist, his producer or press- service, obtain the possibility to visit interesting concerts, club parties and kinoprem'ery.

10 try to envelop all categories of the visitors

Besides the complex advertising campaigns and the expansion of services, do not forget about the personal approach to each client. This is - the best advertisement. For example, for the attraction of visitors it is possible to open free courses for the personal computers beginning users. Introduce club net maps. Try so that to the man, who will arrive at you, it would be is maximally comfortably. Many after the computer smoke - create zone for those smoking; some love to drink beer or coffee after the computer - grant the possibility to make orders, without arising from the work site. If you think over everything to the trifles - they will want to return again and again to you. In the magic reign of the kalatches

Is here given only exemplary business plan the Internet cafe. If to you  is necessary business plan the Internet cafe more detailed, taking into account of your individual needs and tasks, be turned to the specialists