Business plan of the advertising agency

business is the plan of the advertising agency
Composing business the plan of advertising agency, it is important to competently determine the concept of company. Advertising agency  is created with the purpose assignment to its clients (zakazchikam)professional'noy aid in the development, the organization and conducting of all possible advertising actions.

1. Resumes

Organization and conducting all possible advertising actions:
- thorough development and the creation of the proposed goods or service;
- original creative approach to the solution of the advertising problems of client;
- planning advertising companies, which optimally correspond to the budget of client;
- the organization of press conferences, presentations and other measures of "pablik of rileyshnz";
- the production of any advertising equipment for conducting the projects:
- the participation of highly qualified personnel in each stage of advertising company.
At present only a few advertising agencies in Russia satisfy the demands of customer and user of the advertised goods. Is effective only the professionally executed advertisement. It must not be obtrusive, monotonic. We give to the customer of recommendation, as it is better to present advertising material in order to more fully reflect the positive properties of the advertised goods in it, using psychological knowledge for the best advertising action on the man.
Advertising goods, we attempt to create the dialogue, which the producer, begins, but user supports, buying or without buying goods on the market.
Purpose of our project - to provide the users of goods and sponsors with qualitative advertisement; to show, what present advertisement must be.
Monthly gain must be 172 000 rub.

2. Developing business the plan of advertising agency, it is necessary to clearly specify means and possibilities for realizing of project.

For realizing of project we lease accomodation for ul. Raspletina in m. "October field". This is very convenient for us, since in this region is concentrated a large quantity of advertising agencies - the producers of poligraphic, souvenir production - our potential partners. We have skilled workers and leaders.

2.1. Description of the form of the activity

One cannot fail to introduce into the business the plan of advertising agentva a question of price formation.
In the world practice are established the valuations on the services of advertising agency - this 15% of the total advertising budget of customer. We consider it correct to adhere to precisely this concept of the estimation of our services. To permanent clients and to clients with the large advertising budget will be given reductions in size of 3%.

5. Plan of the production
On the basis of obtained data we develop the preliminary scenario of advertising action.
Here it is involved:
mestoprovedeniye - club, restaurant, store, school, selection depends on the advertised goods and task force;
promoutery, which facilitate the advance of goods. Them task- to apply of every kind efforts for drawing of attention to the goods.
This there can be smiling girl- models, galantnye youths, professional dancers, artists, musicians.
As a rule, we propose to our clients to use one of the methods of advertisement - souvenir production with the logotype of the advertised goods. People, which arrived to the presentation, it pleases itself to obtain small gifts. The necessary properties is included in the sketch of the developed action. Entire creative activity of the agency predetermines, that the created advertising company must compulsorily be fixed in the consciousness of task force. The effectiveness of advertisement depends on this. Therefore we try so that each action would represent the unique show, connected with the advertised goods.
Sketch is presented for consideration to customer and after his approval or of disapproval our agency introduces as needed correctives and prepares basic materials. After this, the manager, responsible for project, determines the expenditures, connected with conducting of project, it presents to client for the signing.
Here enter 20% OF NDS and 15% of agent. All further actions - order of souvenir production and properties in the production advertising agencies, conducting of training with the personnel, understanding with the administration of the place of conducting - coordinates manager under the management of executive director up to conducting of actions. The competently comprised business the plan of advertising agency compulsorily contains all points the being concerned organizations and conducting advertising companies on the base of this agency.
6. the organization plan
A question of the choice of law status of company - also must be included in business the plan of advertising agency. As legal status we selected society with the limited responsibility. This form is simple in the realization and is convenient for us according to its structure. Society with the limited responsibility has regulation capital of 9 thousand rub. It is formed as a result of the investment of money (on 4,5 thousand rub.) Director-General and executive director. In the case of bankruptcy, and also according to the concluded agreements each founder is critical in the size of his contribution.
On the form of property our society with that limited responsibility has particular form. Owners - Director-General and executive director.

It is not possible to write business the plan of advertising agency without the clear determination of the cadre policy of firm.
Responsibilities of the workers of the enterprise
Director deals with personnel, concludes agreements with the sponsors and the production advertising agencies, which supply souvenir, printed and other advertising production, to us, it attends exhibitions and conferences on the exchange of experience. Bookkeeper conducts entire financial activity of firm (addition and the payment of taxes, the distribution of profit, calculation and the delivery of wages).
Executive director checks the activity of managers, artist- designer, psychologist, driver.
Psychologist defines the task force on the market, which consumes the advertised goods, and makes conclusions about how to their need the advertised goods he satisfies these needs.
Artist- designer on the basis of the data of those obtained by psychologist, develops the scenario of advertising company. Takeing into account the interests of users.
Manager, responsible for project, checks the activity of psychologist and artist- designer, he is connected with the production advertising agencies, promouterami, administration of the institution, where are conducted presentations. Manager is critical for the guarantee of actions with entire necessary advertising material, he carries out trainings with promouterami, coordinates their activity to the end of advertising company. Manager if necessary can conduct in parallel maximum two projects.
For the satisfaction of the demands of all clients we take to the post of the manager of two people.
Driver is critical for the transport guarantee of a project.
Messenger conveys the necessary documents from the customer to the executor and vice versa.

As a rule, the budget, isolated by customer into the advertisement of goods, comprises not less than 50 000$. Our agent in accordance with the world practice compose 7,5 thousand i.
Wages of managers, artist- designer and psychologist composes 200$ + 5% from each project.
Wages of driver composes ya00$, messenger - 2shch0$.
The wages of administration - 800$.
Organization chart of control of the advertising agency

8. Business is the plan of advertising agency - financial plan.

8.1. Strategy of the financing
For realizing of the project it is necessary of 300000 rub. The source of obtaining these means will be the business bank, in which is located our current business account. It will grant to us credit in the size of 300000 rubles hearth 42% of annual with the pay-off during the year (by equal portions monthly).

The recovery of credit will occur according to the following diagram:
(reset circuit of credit it can be not included in business the plan of advertising agency)
8.2. cost accounting
8.2.1. determination of the articles of expenditures per the month
1. constant flow rate
1) the lease pay
According to this agreement we are obligated to pay off the sum of 3000 rub immediately, and subsequently - on 1 700,5 rub monthly.
2) the wages of workers, rubles Director-General - 5 000 chief accountant - 4 000 business manager - 4 800 managers - 2 400 managers - 2 400 psychologists - 2 400 Artist- designers - 2 400 drivers - 2 400 messengers - 1 500 altogether 27 300
4) deductions from the wages
In 1997 they comprised payments:

in the Pension fund - 28%

in the fund for social insurance - 5,4%
in the fund for employment - 1,5%
for the needs of educational establishments - 1%
transport tax - 1%
ALTOGETHER:
40,5%
40,5% from 27 300 rub = 11 056,5 rub
7) the depreciation allowances

deterioration of the equipment composes 10% of the balance cost of equipment per year; therefore 10% from 150 000 rub. Is 15 000 rub, and per month - 1 250 rub;
the wear of building 3,5% of the balance cost per year, therefore, 3,5% from 630 000 rub. - 22 050 rub, and per month - 1837,5 rub;
the wear of transport 8% of the balance cost of transport per year, since at the disposal of company 1 machine find by the cost of 30 000 rub, 8% from 30 000 rub, and per month - 200 rub.
2. The variable expenditures (we design per the first month)
Tax to the profit.
Tax to the profit is equal to 35%, taxable base is profit from the realization of production (goods, services) without NDS, i.e., balance profit.
Gain from the realization of services will compose 15% of the sum total of the advertising budget with the cost of 300 000 rub, i.e. 45 000 rub. We consider that such projects will be per month minimum four. Therefore in the first month the gain = of 172 000 rubles, and the expenditure = of 112 884 rub, i.e., balance profit = 172000 - 1128844 = 59116, and 35% from 59116 rub = 15 190,6 rub.
8.2.2. cost accounting of one service for the sponsor.
Sum total of expenditures = constant expenditures + variable expenditures.
88884,5+ 101190,6 = 190075,1 rub. - this total expenditures for entire volume of output in 1 month, and since we are intended to render services for four customers in the month, then the prime cost of one service is equal to 38 510 rubles.
8.2.3. determination of monthly gain.
Our service will be evaluated at 15% of the sum of advertising budget, i.e., in size of 45 000 - 50 000 rub.
The value of the point of freedom of loss is equal to 4,5 services, i.e., we should achieve 4,5 advertising actions per month, after this enterprise will begin to obtain the profit. Thus far entire project is considered unprofitable.
It is necessary to introduce into the business the plan of advertising agency the clearly pronounced framework of purposeful audience. We will be occupied by planning and conducting the advertising companies, which optimally correspond to the budget of client. Our customers - domestic and foreign producers, who consider it necessary the advance of their goods on the Russian market. Our agency is multiprofile. We can satisfy the need of scale nature. We do not have our own production base, but we have available the wide base of advertising agencies - the producers of poligraphic, souvenir and other production, necessary for conducting the advertising company. With some of them we already established close business connections.
Our firm was registered during May 1998 as society with the limited responsibility.
Our founders - business manager and executive director - introduced in the regulation capital on 4,5 thousand rub. In the case of bankruptcy they answer the sizes of their contributions. Both professionals in their region, finished higher educational institutions. are a bookkeeper two managers, each of which answers for their project, psychologists, artist- designer. We can draw as needed scenario and driver. We consider that already in one yr work our advertising agency will acquire a good reputation.
The competently comprised business is the plan of advertising agency, unconditionally. it is the first step toward the profitable and developing relamnomu business.

Is here given only exemplary business the plan of advertising agency. In order to compose business the plan of advertising agency taking into account the special features of your business, be turned to the specialists.