Business plan of the bakery
 
In spite of significant reduction in the average per-capita consumption of bread in Russia, this tasty product, which has old traditions, as before remains basic in our country. Baking business still remains very attractive, but already complex...

Russia - almost only state in Europe, where the business plan each morning bread reach by motor transport into the distant regions, now and then to one hundred and more than kilometers from the nearest plant. As a result about the fact that such warm fresh bread, their inhabitants know only by hearsay - in the road the long loaves get stale. However, output exists. These are particular mini- bakeries.

This article will help you correct to compose business the plan of bakery and will give council, as to actually open mini- bakery.

In Europe the networks of particular mini- bakeries ensure today release to 70% of baked baked production. However, in Russia the portion of such productions is evaluated at 12-13%, so that potential for the increase exists.
Developing business the plan of bakery, you remember that the advantages of small bread-baking are obvious: always fresh bread, always next to the house, individual (that desirably and even possibly) approach to the buyer, his knowledge is gustatory and the correspondence im. yes, mini- bakeries cannot issue the same volume of production, as large plants (40-50 tons during the day). But this, as a rule, and it does not be required, indeed small production must be flexible, capable of in time "being reconstructed", of changing assortment. Mini- bakeries can fix effective production process within the shortest periods and propose another, now and then tastier, more diverse and more useful production to user. Therefore bakery, according to the experts, not bad version for the family business. Demand is stable, there remains only to find means for the start and to think over all details of starting business the plan of enterprise. And nevertheless instantaneous profit to await it does not be worthwhile.

It is not possible to compose business the plan of bakery without the data analysis sector of business.

Under the conditions of present rigid competition for the discovery of bakery it will be required, according to the experts, not less than 100 thousand dollars. Initial investments will go to the equipment, lease roomy and being suitable in sanitary conditions and power engineering of accomodation, the selection of personnel, the purchase of raw material and small advertising campaign. It will be possible to pay investment the minimum in 3-5 years.

"as a whole it is necessary to understand, that branch in the crisis, explains Leonid merzon, the Director-General of company" Bosko- L ". - first, into the business plan average on Russia fell the consumption of bread with 800 g to the man into the 40's to 250 g at the given moment. In view of the appeared variety of products, the bread lost its place in consumption system. In the second place, bread is declared by social product. And this present curse of branch, laments Leonid merzon. - actually, well why precisely bread, but not milk, for example? One way or another, Moscow remains the today only city, where the authorities do not regulate price of the bread. In all remaining regions - themselves you understand... "

Finally, competition on this market has already been recognized as high. In the country much "the freely going for a walk power", for example, in the Moscow area work 38 large bread-baking plants, also, about 350 bakeries, from which 15% business plan simply do not maintain the incandescence of fight for the buyer. 5 plants ruined only in Moscow. As a result today where it is more than desiring to sell finished baking business, than to raise it from zero.

The profitability of baking business, considerably fell in comparison with 1991-1995, when in the country was noted "baking boom", and it is held on the average at level 7-8%. And by equally sad voices the leaders of Moscow baking productions lament to the difficulty and the problems.

"we work so as to be held on to the float: flour became dearer, sugar, yeast(s) - also. It is very difficult to find the qualified technologists, business the plan of bakers ", tells Ruzanna Of artanyan, the deputy director of Moscow bakery" cottage ".

the "today" clean "bakeries, which would bake only bread, barely it remained, assures Leonid merzon. - part was shut, part was shrewd into the confectionery production, since it is more profitably, and competition is here lower ".

And nevertheless during the competent setting of the matter and the clear positioning of enterprise it is possible not only "normal to exist", but also to be developed. At least, examples of large Moscow bakery "Bosko- L" (in the assortment more than 60 designations), CHP business the plan Of veprentsovykh "old-Russian grain bread" and the bakery Of "naVlaNi" convince: having clearly selected niche and after mastering secrets not only baker, but also owner's, on the market for bread-baking it is possible to make a good game.

"we more or less profitable, says Leonid merzon ("Bosko- L"). - because send by your way. From one side, we made a rate to the bread of "world level" - cut, accurately packed, mold. Therefore we can hold our bread in another price niche, in contrast to the production of bread-baking plants. By the way, the unloading price of bread from the plants OF THE USA - is more than two dollars for kg, and Russia plants load on 36 cents for the kg. we we try to hold prices between these limits. From other side, we self-styled proclaimed ourselves the heirs of mikoyanovskogo foodprocessing industry, i.e., was made the decision to produce only domestic types of bread, mainly developed into 50-70 - e yr.
The clearly studied business is the plan of bakery - the beginning of successful business -
because of the competent start "Bosko- L" it is possible to be developed due to its own and drawn means. "we increase power, drawing credits, leasing, on the whole, it is utilized all accessible tools for the increase", it shares experience Leonid merzon.

For the particular enterprise Of veprentsovykh it also was possible to find its niche - the old-Russian grain bread, baked from the one-piece grains of wheat. The product is tasty, is useful. But main finding - status of particular owner. Bread is packed, it appears very attractively and accurately, but "terrible" letters PBOYUL no one confuse. Then taxes - "on uproshchenke".
To professionally business the plan of bakery - part of the success.
Output to the market must be thoroughly prepared. For the beginning the experts advise to ponablyudat' after the state of bakeries and bread-baking plants in the region, where it is planned to open new production. The first question, which must assign to itself novice, is whether demand? If there is, then should be estimated all nuances, i.e., conducted the most present marketingovoye study. By the way, such services render the specialized organizations, for example, Of rOSPiK (Russian guild of bakers and confectioners). And only after it was possible to reveal the needs of potential clients, it is possible to form assortment, to make trial baking and to prepare prescriptions for the certification. If niche is found, the last question remains: you will be able to engage it precisely.

The licensing of baking business is already abolished. But remained the need of obtaining the certificate on each product, and numerous agreements with Gospozharnadzorom, SES, ecological supervision. And nevertheless bureaucratic agreements the majority of working on this market owners do not consider it complex or heavy. Moreover very process of certification nevertheless dvizhetsya to the side of simplification.

"work this does not interfere with. We bake bread already of six years, and all procedures of certification, agreement of the formula of the new form of bread are set to the flow, occupying from one-and-a-half to three months ", says Artanyan.
Do not forget to include in business the plan of bakery a question about the selection of the place of production and sale of production.
Very important task - it is correct to select place for the bakery. All around there must not be bread-baking plants and the bakeries of competitors. At the same time, if you intend to sell bread directly from the bakery, place must be that is called "passage". But if we limit ourselves only to production, then - convenient. For positioning the minimum set of equipment (sifter of flour, dough-mixing machine, testodelitel', molding machine, okruglitel', furnace, rasstoynyy cabinet) will be required about 100 square meters of area. However, some complete production lines make it possible to be placed where more compact - on 60-70 square meters.

The area of the necessary accomodation depends also on assortment. For the different articles (for example, Georgian bread and long loaf "special") be required separate tables, equipment. Accordingly area will be more. The consultants and suppliers, who sell equipment for the bakeries, consider all this.

Standards SES do not make it possible to place bakery in the half-basement accomodations. The presence of flowing water pipe, toilet for the colleagues, the ventilation system is compulsory. Separately - storage for storing the raw material separately - the shop of baking. Separately - packing shop. By the way, to remove the finished accomodation, which corresponds to all requirements, is possible... in the territory of the nearest bread-baking plant, or the ruined standard bakery.

The minimum set of imported equipment for the bakery with productivity to polutonny during the day will manage into 60 thousand dollars. The more powerful automated equipment into 100-200 thousands.

In the production of bread each stage is critically important. Forgot to place salt - "zaporol" batch. Bread in the furnace over-exposed - await the appearances of a burned crust. Therefore qualitative equipment and the qualified hands - indispensable requirements of the successful technological process of baking.
One additional key point, which it is necessary to include in business the plan of bakery - question of the acquisition of equipment.
Today the market for equipment for the bread-baking in Russia is sufficiently developed. Practically entire spectrum of foreign and Russian equipment is here represented.
Equipment is accepted to divide into the basic (dough mixers, testoraskatochnye machines, rasstoynye cabinets, rotating and convention ovens, mukoproseivateli) and - associating: shelves for storing of raw material, form for the finished production, packing machines, washstands, washing for the inventory, technological weights, knives.
Dividers -okrugliteli, usually will begin to operate with the large volumes of production, whereas in the mini- bakeries manual labor more frequently is used.
Experienced masters recommend the using of both domestic and foreign technology. Foreign, including German, baking furnaces are actually expensive - from 30 thousand Euro-. But they will serve for long and work qualitatively. Known trade marks of western producers on this market - Miwe, Winkler, Werner Pfleiderer (Germany), Metos (Finland), Giere, Garbin, Polin (Italy), Macadams (REPUBLIC OF SOUTH AFRICA), Bongard (France). Russian equipment thus far cannot worthily compete with the imported, even in spite of lower cost there is sense to save, acquiring domestic pans, containers and the counter, when this is possible.
By the way, in the contemporary mini- bakeries the equipment, which does not require the admission of water, equipping of drawings or drain of withdrawals into the canalization, frequently adapts.

A good business the plan of bakery cannot but include the task of the sale of production.

In the prospectuses of companies, which sell baking equipment, frequently it is possible to read: "the smell of the freshlyd-bake bread will draw to you buyers from the entire neighbourhood". Pover'te, all this of babushkiny of fairy tale. The most naivkusneyshego aroma, alas, it is insufficient in order to leave to good indices of sales. "sale and the propagation of bread - hard work", resembles Ruzanna Of artanyan. But the hope Of yamina, the Director-General of the bakery Of "naVlaNi", which started in 1995, advise to place declarations in the district newspapers, to arrange tasting, to participate in the branch exhibitions.

In "Bosko- L" of eight managers regularly supports the collaboration with large universamami, including with net. Each morning fresh bread struggle motor vehicles from their own motor park. By the way, from the very beginning the bakery "Bosko- L" of povela the aggressive marketable policy: "in the final analysis everything is abutted against sales. Point or "tonar" must be supplied to such place, where the production can be sold, indeed proposal on the bread market simply colossal!"

Some bakeries sufficiently successfully collaborate with the firm- wholesalers, who buy bread and struggle on the tents, into the stalls and the stores. Work with the wholesalers appears by completely preferable version - so baker can shift the part of the concerns to the mediator, after being concentrated on the expansion of assortment and an improvement in the quality of production, the development of formula.

There is the different version: in itself to deal "from the wheels". This is cheaper than to lease store, the more in the regions to organize trade from the specially equipped automobile or the trailer where it is simpler than in the capital. Bread van can be leased in order to subsequently redeem machine. And nevertheless, if you intend to deal on the street, local authorization will be required in any event.

Separate conversation - search for personnel. The work of baker requires the high professional level, in this case it is difficult and it is not too highly-paid. Thus, baker earns from 2 to 8 thousand rubles; technologist, who monitors the production, about 4-6 thousand per month.

Pekari bake bread the year round. Exceptions only two: 31 December even on 1 January. Work endlessly and edge. And very critical. Indeed it is important not only to soblyudat' the standard of baking, but also thoroughly to follow the process. During the first stage the technologist achieves control, then packer is checked, do not burn into the product foreign elements. Thread and packing of bread, if you decide to sell precisely this bread, will add to the cost of every 300 g excess ruble. Specifically, in so many will manage the use of a tape, the simplest labels from the paper and the work of packer - heavy and monotonic. Yes, it does not be worth forgetting, that the majority of bakeries work by night! Besides the pair of bakers and technologist, for the production 1000 kg of bread during the day by you will be necessary another loader and packer, cleaning woman and driver.

Thus, in contrast to the ninetieth, when the baking of bread seemed by bonanza, today this business it is difficult to carry to the discharge of lungs. But if critical observations in the address of bakers, who supply your region, are audible increasingly more frequently, yes even themselves you, cutting off slice from the gotten stale long loaf, with the doubt will inspect it, attempting to understand, "what they there mixed", know - all these are explicit evidence in favor of the discovery hereabout mini- bakery. However twirl, any raznosoly of happiness do not bring without the bread, but bread itself must be tasty, fresh and appetizing. And this goods on the counter clearly will not lie a long time.

To find its niche

On the market represented several are quality bread - traditional (rye and wheaten), elite, dietetic, with the use of different additives from linseed, the passaged flour, seeds, large salt, preventive, national. So what bread to bake? Most likely - other. Not such as in adjacent bread-baking plant. Specialization, according to the precepts of the classicists of marketing, optimal solution for the small bakery.

Leonid merzon ("Bosko- L") it is confident, that the beginning baker should be focused attention on the concept of healthy nourishment, and to bake the appropriate types of bread - the lowered caloricity, tsel'nozernovoy, with the bioactive additives, by sea kale, on the ferment and so forth moreover by small parties, for "its" buyers.

Very attractive direction of business - national types of bread. In the capital are plain bakeries, for example, CHP "ovpesyan", which bake only one lavash. This concentration on one product is also possible. However, hardly the mono-bakery has serious possibilities for the increase. In the ideal the assortment must be enlarged, advise the readers "of Business- periodical" consultants. But - without losing its niche! The world culture of bread-baking knows hundred and thousands of prescriptions. Georgian and Kishinev bread, valipuri and maklakash, Uzbek flat cake...

And nevertheless, being fascinated by experiments, do not forget about the special mission of bread. On its sources. Bread - this is still and very conservative product. This is why Leonid merzon relates somewhat skeptically to any daring innovations: "on the form this can be something new. But it is always necessary to appeal either to the old times ("our ancestors they ate this always"), or - to the benefit ".

 Is here given only exemplary business the plan of bakery. In order to compose business the plan of bakery taking into account the special features of your business be turned to the specialists.