Business plan of the taxi

Business is the plan of taxi - analysis of the market
According to the estimations of specialists, daily to the roads of the capital leave 3-5 thousand radio-equipped taxi. The volume of the circulation of money only in the sector, which ensures machines with orders, comprises, as assert dispatchers themselves, about $80 thousand per month.

The traffic control services are united under their "radio-wing" of taxi drivers, who desire to work more effectively. The formula of the success of business is simple: "who manages information, rapidly it finds and attends client". Information about those desiring to go and to transport dispatchers accumulate and transfer. By these they earn.

Enterprises, which allow information services, only in Kiev it is counted already more than 40, their quantity continues grow. However, very soon situation on the market for taxi transportation can change.

Reason to that - the new rules of the assignment of services on the transportation of passengers on the taxi *, in accordance with which the ferrymen forced will be obtain licenses to the right to be occupied by carriers trade, to establish in the machines taximeters, to pay for the stands. According to participants in the market, the experiment with the "guidance of order with the taxi" according to the principle of dominoes will be extended further in the country. Thus far go the debates (rules they are introduced from June), taxi drivers and dispatchers, reading carefully into the obscure formulations of document, calculate the forthcoming losses and in earnest they think about an increase of the fare in the passenger taxi.

* the "rules of the assignment of services on the transportation of passengers and their luggage to the taxi in g.Kiyeve", the solution of в„–228/e888 from 26.12.02 g. (see THE BUSINESS of в„–shch0 from 09.12.02 g., str.ya0).

Before writing business the plan of taxi, you will be determined with the concept of the work of your business.
Diagram of the work

The traffic control service of taxi - this, strictly, enterprise- mediator, that gives ferrymen information services and fulfilling the function of the coordinator of the actions of passenger and taxi driver. The order, accepted on the telephone, on the radio is transferred to driver.

Control rooms work on the different conditions: they attend the existing motor parks; they unite into one company of the machines, passed to the lease, or they conclude agreements with the drivers, who transport passengers on their or leased automobiles. For the "cleanliness of experiment" we decided to examine precisely this diagram of conducting business.

Driver, who concluded agreement with a similar firm, pays the specific percentage for each order or the previously stipulated fixed sum to it. But so that this only article of income would be decent, for owners it is necessary to conduct serious battle for the client. The decisive role play in it connection, advertisement and strictly wheel. First most important condition - qualitative connection.

You will include in business the plan of taxi a question of registration.
In what form to register the service of the call of taxi, each owner selects itself. Is simplest to be registered as CHP, which allows the information services (diagram of registration see in the business в„–"from 17.02.03 g.).
According to the existing today rules, the drivers, who desire to conclude agreement to obtaining of orders from the control room, are registered as particular owners and pay the fixed tax.

The competently written business the plan of taxi is unthinkable without the calculations of the initial and subsequent expenditures.
The first costs
The creation of the traffic control service of taxi - this, first of all, expenditures for connection if future control room decides to work at the SI-Bi- frequencies, expenditures for antenna-feeder economy can comprise from $700 to $3 thousand even more (see "what to select connection" to str.9ya). In the cities with "clean" ether of portable radio it is possible to acquire inexpensive, while in the cities -"millionnikax" cheap equipment will bring many troubles.
Some firms produce to the drivers of portable radio under the guarantee in 50% of cost. For the use of equipment the latter introduce the lease pay, which can be about 3 grn. during the day.
Telephone communications - five channels (it is possible to at first take less and gradually to be enlarged) - on the most economical valuations, "will stretch" to $800-2000. Plus apparatuses - 4 pcs (on $50), fax for the leader ($400) - altogether $600.
Presence of computer ($600) with specially developed program ($200) - imperative of the time. Program makes it possible to keep account of orders, to achieve calculation with the drivers, the dispatchers and the operators, to conduct the "black" list of unconscientious customers, to automatically determine the cost of trip.
Advertising campaign in the stage of "spinup" will also require specific investments ($200-300).
Altogether, first costs for creation by control room can be from $5 thousand to $15 thousand.

What to select the connection
The selection of connection also add into the business the plan of taxi.
Radio communication - the "sick" theme of large it is municipal. Specifically, here ether is overloaded and clogged, very often driver instead of the communication hears only crack and interferences. Therefore for the successful work of control room necessary originally to be spent on a good connection there are three versions of the construction of the communication system.

Version 1
Use of SI-Bi- frequencies (Citizen Band - civil range) - from 27,2 to 27,4 MHz. These are the most inexpensive method of radio communication, but its special feature in the fact that under the conditions of large city the contact in these frequencies is extremely hindered (see "about the permission to the connection" to str.9').
Then in the small cities civil range ensures completely decent audibility. Each radio station, which works in this range, with the antennas and with brackets will manage the minimum into $120-130.
For obtaining the permission on the operation of departmental radio network in the SI-Bi- frequencies it is necessary to be turned into the center Of "ukrchastotnadzor" or its regional departments.
Cost of the examination of claim - about 100 grn. After obtaining of permission the radio station must be registered.
A central failure in the SI-Bi- frequencies - low quality of connection. True, some skillful individuals remove this deficiency with the aid of the additional amplifiers, the so-called "bricks". But this independent activity is fraught with conflicts with the law.

Version 2
more preferable, in our opinion, should be counted the use of a radio station, which works in the range OF VHF at the frequency from 150 to 500 MHz. By owner for creating its radio network will be necessary the license Of goskomsvyazi of the Ukraine, which reveals to 5 years. This procedure will manage approximately into $700-1500 and it will engage considerable time. On the stories of those, who passed it, yr and more. Reason - large number of technical examinations and agreements. Subsequently for the "owner" of frequencies it is necessary to be expended on the operating costs.
Merits: a good quality of connection.
Deficiencies: complexity and high costs of project.

Version 3
However, the long procedure of obtaining permissions on the use of VHF- frequencies can be "gone around", after concluding agreement with the operator, which already has the license Of goskomsvyazi for the assignment of services to radio communication. And "to take" it has frequencies for the "rental" (see "version 2").
Abonplata will depend on concrete understanding, but not less than $5-12 per month for each radio station.
Merits: obtaining permissions does not require large troubles. This version of obtaining VHF- connection prefer the majority of the recently "feathered" control rooms.
Business the plan of taxi must study a question of the guarantee with telephone communications of colleagues and company.
For the normal operation of the traffic control service multichannel telephone (minimum to 4-5 numbers) will be required, so that the client always without difficulty could make order. Otherwise he will cross out from the memory the eternally occupied number and will turn himself into another service. Subsequently, with the development of the radio-equipped motor park, for convenience in the clients mobile connection will be required.
The operator of wire communication for technical purposes will inquire by the location of office, will be estimated its possibilities, the periods of fulfillment will name the installation charge and connection.
The number of telephone, for example, in Kiev, according to the maximum tariffs Of goskomsvyazi, stands about 1 tys.grn. (if channels several, this sum must be multiplied by their quantity).
Wireless connection - pleasure not of the cheap, but in the case of complexities with the communications it is necessary to stop at it. Moreover with the displacements of control room the number will always remain "with it".
Well and, self-evidently, in the ideal number must be that easily memorizing. Some operators allow service "beautiful" number for the additional charge. Is worth it use, indeed telephone - main tool in the matter of the advance of service "into the masses".

Business is the plan of taxi - financial part
Monthly expenditures
Simple calculation shows that expenditures for the wage (director, bookkeeper, if it it is necessary, and 8 dispatchers, who work in the regime twenty-four hours - three, on $70); the payment of telephone conversations - $50; the lease of office - $100-200 will comprise as a result of approximately $1000 per month. Well and plus taxes.
Profitability
The profitability of the work of the traffic control service directly depends on a quantity of taxi drivers collaborating with it.
If taxi driver drops from the roll by control room percentage of each order, such order (this condition it is specified previously) must cost not less than 7 grn., which will bring dispatcher 0,7-1 grn. (10% of order). More advantageous order - is more profit. In any event during the day the taxi driver "brings" to the traffic control service 6-7 grn.
The fixed pay for the services to control room is established as arithmetic mean from the desire of company and possibilities of taxi drivers. Are called different numbers - from 50 grn. to 70 grn. per month.
Thus, if control room unites 30-50 "volunteer contract soldiers", their payment into the matter of radio installation it will be very modest and at first it will not overlap the theoretical monthly expenditures of firm.
Output - in the expansion of the service of taxi. 100 drivers, "moved" to the connection (50 grn. X 100 = of 5 tys.grn.), and already it is possible to speak about the profitability of dispatcher business.

Additional services
It is possible to immediately add into the business the plan of taxi the possible versions of the expansion of services to company.
Present luck - presence of corporate client. Firm- customer, that desires to use services to taxi, introduces advance, and its colleagues drive "on the coupons". Dispatcher checks the presence of predoplaty and "is removed" the used sum.
Is worth including in the enumeration of services and the assignment of the automobiles of predstavitel'skogo class for those desiring "beautifully" to drive.

Office
Business the plan of taxi must consider the special features of business and it is clear to determine the position of office - control room.
For an improvement in the radio communication the control room often is located in the most "high" part of the city. However, to place in the apartment house undesirably: can be dissatisfied tenants, which will involve additional checkings SES.
Compulsorily one should care about the isolation in the office of place for leisure of dispatchers, indeed work in them stressed. The large detailed map of city will be required. The specific efforts and expenditures will require the preparation of communications for the connection of computers, telephones, radio station and so forth the lease of office (on the most modest measures) in 30 square meters will be $100-200 per month. Its furnishing (and "adornment" by the detailed map of city) will manage to the organizer of business into $600.
Advertisement
The company of radio-taxi will obtain client, having only "driven in" the number of its telephone into the consciousness or at least into the notebook of the average man. How this to attain? Methods great set. It is possible "to slip" number into the morning coat, calendar, souvenir, into any individual data carrier.
The ingenious solution was spied in one of the entrances - the last lines of the "rules of the use of elevator" were the advertisement of radio-taxi. Colored morning coats it is worthwhile to attach at the visible place in the stores, the hotels (it stands every 3-7 kopecks, but it remains in the pocket- purse of potential clients, as a rule, only each tenth of them). The separate direction of work - office centers: the morning coat with your number of the call of taxi must lie on the table with the correspondence.
It does not be worth forgetting, that many people search for necessary information in the Internet, so that the number of telephone must be "hung" to the urban site with the reference information.
In the course of time your service it will advertise orange lantern with the number of telephone on the roof of taxi. Therefore so it is important so that the number would be convenient for the memorization.

Business is the plan of taxi - cadre policy

Taxi drivers. Is it possible to name taxi drivers, who work under the "stamp" of company, personnel of firm - question of complex. From one side, if the discussion proceeds with the conclusion of a treaty with news service, each driver itself answers for its work and its results. Selecting passenger on the street, it works "from itself". From other side, after being connected to the control room and carrying out its orders, the taxi driver is the representative of company. And in the case of the conflict situation of complaint of the poor maintenance they enter precisely into the control room.

Strictly, firm rarely is created at the flat place - as a rule, originally there is "backbone" of 10-15 taxi drivers. "people from the street", which pull on the declarations, management checks - not only documents and technical state of automobile, but also that, how good driver knows streets, freely he is oriented to urban routes. Is evaluated the skill of aspirant to associate with the people. Contract with the man random the respecting themselves control rooms will not conclude.

Dispatchers. They speak, their work does not require special knowledge - are necessary a good memory, mental acuity, skill to associate with the people and affable voice. By the way, in some firms connection tyuey obustraivayut so that the management could hear out the lines of communications with the customers. Setting up the number of this control room, at any time of twenty-four hours you will hear affable voice - girls here "do not weaken".

Love Of chigir'

Is here given only exemplary business the plan of taxi. In order to compose business the plan of taxi taking into account the special features of your business, be turned to the specialists.