Business plan of the solarium
 

Business is the plan of solarium - analysis of the market
Its own studio of sunburn until today one of promising is specific business. Demand for the services of solarium grows with each day: even in spite of the abundance of the summer sun, the majority of the amateurs of bronze skin nevertheless prefer to obtain their portion of ultraviolet in the specialized salons, than under the open sky.

Ignition (with the known limitations), undoubtedly, is useful for the health both physical, and mental: a deficiency in the ultraviolet rays is dangerous for the living organism. But since the sun in our latitudes does not be sufficient, solarium can easily compensate this gap. Abroad the solariuies have long ago become usual phenomenon and they are established practically everywhere - in the houses, in the cosmetic salons, health-improvement centers, in the schools, hospitals and even in the airports. In our Russia - the country, where the sun gladdens people very short time, they also become popular extremely.

- business this very claimed, but not practically untwisted, says the leader of the division of sales to the Moscow network of solariuies "San and To siti" Victor kol'tsov. - despite the fact that a quantity of solariuies in Moscow in last year was multiplied in the geometric progression, market was not filled even to third. The professional studios of sunburn it is very small - in the capital it will be collected with ten, not more, moreover five of them belong directly "San and To siti". Small salonchikov (to 3 4 solariuies) also a little - ten two. Usually people, which is going to study this business, begins from the small - it is established any plain by polubytovoy solarium (for example, "kettler" for 3 5 thousand dollars) in the local salon of beauty, it assigns the low tariff - 5 of 10 rubles in the minute, and through several months apparatus redeem. However, it is here necessary to consider that the cheap solariuies sufficiently weak, correspondingly, the quality of sunburn are considerably worse than into professio of nal'nykh, that is why they enjoy smaller popularity.

Thus, to open its own solarium is today very profitable. Even in summer services of the artificial sun go literally "on hurray" - people on the threshold of the southern leaves prefers to prepare skin for the active sun pale after winter and sometimes it will conduct several sessions in the solarium before the trip to the sea.

It is best to open solarium either in the center section of the city or in the old settled regions. However, in the center to lease accomodation is too dear, yes even solid competitors is many - for example, the same "San and To siti", one of the pioneers on the market for solariuies, was placed its "solar business" on the sufficiently wide foot. To obustraivat' the salon of sunburn in the entirely already distant regions (for example, in south and north Butovo, Strogino) is also disadvantageous: a client base sufficient for several solariuies there will not be formed. To more simply establish apparatus in one of the local salons of beauty. Most acceptable version - regions of average distance (for example, Leninist prospectus, Krylatskoye, the prospectus Of vernandskogo). There business can sufficiently rapidly go into the mountain, the flow of those desiring to warm under the rays of ultraviolet here is considerably more solid than in the new constructions.

It is very profitable to open the salon of sunburn not in Moscow, but in any large provincial city, for example Novosibirsk or Krasnodar. Local businessmen why do not take into the attention this form of activity, while the demand for the bronze sunburn is sufficiently great both in Siberia and in the south, but good solariuies in these cities of razdva and miscalculated. For example, in Ufa, despite the fact that this is the capital of Bashkirya, to entire city there is only one studio of sunburn, moreover with the most antediluvian equipment. True, and demand for the services of solarium in this edge is much modest, than in the center. But according to Victor kol'tsova, solarium will be paid, even if we establish it at the southern health resort:

- we obtained order from Sochi for the installation of solariuies in the hotels. Indeed the sun even in this city occurs not the year round, but those desiring to pozagorat' although detract. By the way, even at the super-solar health resorts of Tunisia and Turkey in each hotel compulsorily is established the pair of solariuies - sometimes to people, which arrived here into the short leave, to pitifully spend time on the beach felting, especially as 20 minutes of solarium substitute is somewhat it is hour, carry ouied on sea coast under the burning rays.

Solariuies occur different; therefore before preparing business the plan of solarium, select the most acceptable for you version. Last generation no longer resembles those monumental sarcophaguies, where the body felt itself by sandwich in tostere. In the new, completely "space" vehicles it is possible to light up by sitting, costing, and also in parts (person leg of hand). Besides the traditional horizontal, at present is especially fashionable the vertical solarium, in which it is possible to light up, dancing under the igniting music and without obtaining white spots on the coccyx and by armpits. True, costs this miracle of technology of approximately 20 thousand dollars, then it will be paid sufficiently rapidly, also, with the interest.

Tatiana, owner of the small salon of beauty in north Butovo, established vertical solarium three months ago. Despite the fact that neighborly salons have long since practiced artificial sunburn, people path does not be overgrown to The tat'yaninomu solarium.

- vertical solariuies be famous by power, they are more hygienic (for client it does not be necessary to come into contact with their internal surface) and give completely natural nuance. True, and stand by an order more expensive than traditional horizontal, but rapidly they redeem, says Tatiana. - to us come approximately 7-10 people during the day. This is very good index for our city block, 4 even it did not suspect, cht against the people so actively it pomchitsya to light up. Moreover after ultraviolet procedures many begin to bring hair-do into order, makes manicure - furthermore to salon profit.

Problems not had with the accomodation Tatiana: it freed podsobku, made small re-planning, - and German handsome man- giant decorated the interior of salon. True, with the money it proved to be tighter than with the ideas, 5 thousand dollars it was necessary to engage. However, Tatiana already returned debt and was assured that to the new year the solarium will pay itself.

- services in me are inexpensive - 15 rubles in the minute of sunburn, in the solariuies of this plan somewhere in the center they take two times more expensively. Altogether one session costs rubles 250-300. There is a system of reductions. For example, if client acquired subscription for the month (2 800 rubles), one session he can conduct free of charge. To say, how much profit over the long term will bring to me solarium, until I can, but I consider that, separately without philosophizing, it sufficiently deftly and competently strengthened its business- positions, summed up owner. 
Therefore, when you will compose business the plan of solarium, work the system of reductions.

also do not forget to include in business the plan of solarium a question of the acquisition of equipment, you will determine its price range.
To establish single solarium - this is good, however, as practice shows, optimum version - small studio of sunburn approximately to three or four solariuies of different modification: vertical and horizontal of different power. The mean price of professional apparatus - 8-10 thousand dollars, although many solariuies of new generation with all possible navorotami go off scale for 20-25 thousands. By the way, if we acquire new solariuies nevertheless not from the hand, it is possible to look so that called second hand - not long exploited somewhere in Europe and that is why being in the sufficiently decent state (into Moscow for some reason the majority of "second" solariuies it brings from Germany). True, the maintenance this solarium can cost more - the lamps with the cost of 10-15 dollars for the piece burn out with the enviable regularity.

- three solariuies of the last models of the leading European firm will manage approximately into 50 thousand dollars. If we buy together them in one supplier, are guaranteed essential reductions plus installation and yr of guarantee. But the purchase of apparatuses yet not most important. Main thing - to find the suitable accomodation: spacious, dry, with the supplied communications and in the convenient place, advises specialist in this matter Victor kol'tsov.

Developing business the plan of solarium, you do not be stingy to add expenditure for the formulation of salon into the financial part.
It does not be worth forgetting, that the satisfactoriness of client depends not only on the quality of services, but in many respects and from the situation of salon. Design - one of the basic moments of "solar" business; therefore to here be stingy one ought not: the more comfortable and the more originally will be designed the "factory of sunburn", the more the people there stretched. Still the same "classical" example - the salons "San and To siti", above design of which fairly took some pains himself Boris krasnov. True, such of izysk on the pocket to far from each, which begins this business. To assign on the formulation of the interior of well-known designers allow for themselves only the owners of elite salons. Completely it is possible to manage with its own forces and, therefore, where by modest sum. Although "ponty" play the very large role: as shows practice, the "heaped" interior draws well-off clients and prestige of institution it rises.

By the way, the owners of some Moscow studios of sunburn in the adornment of their salons excel extremely and to the means do not be stingy, issuing truly the masterpieces of contemporary architecture and design. For example, the masters (more accurate, mistress) of the salon of the sunburn of "salts" worked above the extrinsic ethos of its studio not one week. It shakes result: practically it cannot be passed past this salon, without having glanced into the open door.

- came out everything, as we wanted, thrust, but with the taste, it is comfortable and it is light. In reality the formulation of studio in comparison with other stages of the creation of our salon - this is is one pleasure. Most of all of troubles to us delivered the search for the suitable accomodation: we even did not suspect, which in Moscow so is difficult to lease area under the office, shared with their experiences Masha and Lena, mistresses of the salon of "salts". -, until now, we do not know how we succeeded herself in spending six weeks on this only: as it was explained, the desiring to open small salon beauties search for accomodation by months. With the repair it was more simply. We knew that as a result it had to come out, domestic cosiness. They themselves sketched plan- sketch, hired construction brigade, they explained everything and rigidly was checked the process of repair. Strictly, and here to us it transported: our good familiar led brigade, that is why everything managed with the minimum losses. Without the problems passed the contact with the firemen, by sanepidemstantsiyey and nalogovikami, which also gladdens.

The idea to open precisely the studio of sunburn visited three friends - Masha and two flax, half a year ago. Girl have already long ago thirsted to together study kakimnibud' female business and unanimously they arrived at the opinion that solarium - that which is must.

- they themselves composed business the plan of solarium, everything calculated - and concrete expenditures, and exemplary incomes. After some time in one financial periodical they stumbled on the article "as to compose business the plan of solarium", they read and began to laugh: we did everything correctly without any scientifically- bookkeeping habits, recall girls about the beginning of their activity.

At the project of future studio they worked in three heads - each in its time was the active client of the solariuies of both the local and the European, they that is why managed sufficiently rapidly the task. They thought over everything to the trifles: mirror, shelf with the creams for removing of makiyazha, fito- bars with the freshly squeezed out juices, vazocki- flowers, morning coat. On the whole the budget of joint enterprise, including the purchase of three solariuies, was about 100 thousand dollars.

- the sum, of course, big enough; however, in yr we already plan to obtain a good profit, shared with plans Masha. - by the way, in the month of our work was formed the sufficiently decent client base: during the day come about thirty people. This we are not still practically untwisted. But some go to us completely not after the sunburn, but to juice to drink, to sit, to chat or music to listen to.

Naturally, apparatus, occupies the main role in the interior of solar studio: on today's market it is possible to purchase solarium to any taste, even covered with drawings under the celestial sphere. There are solariuies with the massage (flat sunburn without the gaps in the recumbent position), the solarium "breeze" (pour on that lighting up by water, creating thus the illusion of sea shore), solariuies with the the aromoterapiyey. It is possible even to select the color of lamp, which, as is known, is capable to influence mood. By the way, businessmen, for which sunburn - integral part of the image, greatly they love armchair- solarium - there light up only hand, face and the zone of decollete, i.e., that which is accessible to the look of the associates from the work and of partners in the business, in this case during the session the armchair can work in the regime of massage.

- certainly, stand such apparatuses of more expensive than usual - it is above from 20 thousand dollars; however, they enjoy demand in clients always. For example, from those desiring to pozagorat' in the solarium, stylized under the automobile "Cadillac", simply there is no ring-off. However, are established such machines only in the elite and expensive salons, since the cost of session here is about 20 dollars, reported expert in the region of sales of solariuies Victor kol'tsov.

As a rule, in the studio of sunburn are allowed the services not only of solarium. For example, in "soleye" it works also massage office, is soon planned to open manicure. The sufficiently wide spectrum of cosmetic means there is proposed, the consultations on their selection giving girls themselves, which are very well informed in this question. By the way, the corresponding personnel for the solarium - large plus of this business. Beautiful tanned girl not only will describe much interesting and useful about the process sunburn or will select individual program according to the type of the skin, but also it will be the such walking advertisement, which demonstrates the charming result of the artificial sun. True, this "advertising motion" will require additional expenditures - for colleagues it is necessary to pay not less than 400 dollars per month. In principle during the first stage it is possible to manage, also, without the additional work force. For example, girls from "soleya" hired only administrator, bookkeeper, cleaning woman - to the wage, and two masseurs - for the percentages. In all other matters they bypass with their forces.

One additional necessary point of expenditures, which compulsorily must enter also into           business the plan of solarium, the advertisement of salon. Certainly, in comparison with other capital investments this sum not too and strains; however, the matter requires time and forces.

- for the beginning we printed morning coats and 10 thousand flayerov - person, who arrived with it, obtains 10-percent reduction. The specially trained people resounded flayery on the entrances and the mailboxes - in the month they scattered 6 thousand pieces. This very advantageous matter, along this advertisement come many. Then we make the essential reductions to our permanent clients. For example, the minute of sunburn costs 26 rubles, and if subscription is acquired immediately for 75 minutes, we allow 20- percent reduction.

On the whole, the discovery the salon of sunburn - matter although troublesome and expensive; however, advantageous. By the way, now the salesmen of solariuies allow the services of the consultants of this business and even sufficiently operationally they will help to realize concepts on the organization of our own studio. For example, in the same salon "San and To siti" is the entire division, where the specialists in the region of the artificial sun will prompt as better and more advantageous to open and to design solarium. And even will be calculated the budget (they will consider all expenditures they forecast profit), they will select the necessary equipment, they will train to the technical minimum the service personnel (at will, possible even in Germany), and they will subsequently supply spare part and accomplish a repair. Among other things, some firms can grant entire necessary printed production: advertising leaflets, posters, gluing, information booklets for the visitors, the form, club maps, etc.), and also the clothing for the personnel, made in the common designer style with the formulation of salon.

Is here given only exemplary business the plan of solarium. In order to compose business the plan of solarium taking into account the special features of your business, be turned to the specialists.