|
Business plan of kindergarten of the particular nature
The middle class of the Ukraine matured in the last ten years, it was mature, he acquired by children and grandsons. But to return them to the training and instruction into the state hands does not hurry. The parents of new generation know: the quality of care of child will directly depend on a quantity of inserted money. And they are ready to pay: for the high(ly)-class teachers, a good withdrawal, the healthy nourishment. Even for the love and the warm relation, although, they speak, for the money this you will not purchase. Particular pre-school educational institutions thus far a little. But on them already there is a stable demand. "if the man has a pedagogical experience and work with the children pleases itself it, if in it it is sufficient knowledge, ambitions and energy, then to organize its matter on the field of pre-school formation is completely actual", counts the director of one particular kindergarten business the plan
* the "Earth children", it is created under the explicit influence of Exupery.
Business is the plan of kindergarten - analysis of market and special features of the business
If fast obtaining of profit is the motivation of the creation of non-governmental pre-school establishment, you it can understand disappointment. "parental" money not "zanachish'" - qualitative care of children requires high expenditures. It is necessary to apply numerous forces so that your educational stamp would stand in a number of the good and, correspondingly, it would increase a quantity of pupils, branches in other regions were opened. Such prestige brands even in the capital thus far a little.
Situation on the market
Let us note for the beginning that concept "particular kindergarten", which we will use, conditionally. There are in the form creche, kindergartens, school- gardens, which allow services on training and education of the children of different age. In connection with the variety of forms it is specific these services to present market in the digital measurement it is impossible.
It is possible to only assert that there are no competitions on the field of pre-school training as yet in the mention. It is faster, on the contrary, demand exceeds proposal.
The "nelitsenzirovannye" mini- small gardens, which several, organized in the particular apartments and the houses, where the qualification of personnel is low, and sanitary standards are not always maintained, we do not take into the calculation.
What gardens occur
Kindergartens occur different; therefore composing business the plan of kindergarten, you will be determined, what had you.
There are gardens, which work complete day - from the morning to the evening (with the assignment of the complete complex of services - content, training and formation), and gardens for the temporary stay fumes (where they walk "domestic" children for the development and the instruction).
The competently comprised business is the plan of kindergarten - beginning of successful business. from what to begin embodiment the business of the plan of kindergarten?
Some kindergartens began from the fact that the energetic moms sought out the establishments, worthy of their "very- very" children. Concluded these searches with the organization of "their" garden.
We recommend to, first of all, look around in the "doshkolyatskom" peace of the region, where you plan to organize your matter. If in it are departmental and state well obustroyennye pre-school establishments, which allow the large collection of additional educational services, it is better to look at another region. Having only determined place, can record enterprise. This will be, perhaps, simplest from the fact that is to be done - obustroit' accomodation and to obtain license.
Accomodation
developing business the plan of kindergarten, thoroughly consider the selection of accomodation.
Most correct solution - to lease accomodation in customary detsadovskoy dvukhetazhke. In their its time there was constructed great set. If you know how to convince local administration and management of state kindergarten of your good intentions and to you will isolate 100-150 square meters of free "detsadovskogo" space, then for the beginning of this it will be sufficiently. Detsadovskiye structures that are good, which originally in them was done all "on- correct", in accordance with SNiPami, and territory obustraivalas' v.akkurat for the little-ones.
Requirements for the accomodation
Conversation with the official OF MOZ about what sanitary standards must soblyudat'sya in the kindergartens, began approximately thus: "if you, preparing to work with the children, will destroy some point of these standards themselves, know that you will destroy law. Do not give god, will happen something of the child - disease or injury, parents will consider, that this occurred precisely through the fault of firm- nurse. Law court and all ensuing consequences is inevitable. Such precedents were ".
business is the plan
One cannot fail to agree: children - this is serious. Therefore one should know that by the main document, which regulates construction standards for the "houses and the construction of children's pre-school establishments", remain "derzhavnÑ– of budÑ–vel'nÑ– normi" - DBN Of v.2.2-ya-9", which act since 1998. Besides of this, with checking children's establishment are considered even the sanitary regulations, developed even into "donezalezhnÑ– of chasi". (new rules find on the agreement in MOZ and in the very near future will enter the force. - red.)
On the average to each child must fall, according to DBN, 5 square meters of area; the necessary "minimum" of accomodations - cloakroom, sleeping and play of room. Floor must have the heated basis, and to walls assumed be moisture-proof. Is important the height of the ceiling (not less than 3 m) and the window-sill (0,6 m of the floor). Windows must "look" predominantly at the southern and eastern sides. By the way, it will not interfere with looking from the window - garages, parking lots and any other "harm" must find at a distance not less than 50 m from the children's establishment.
obtaining license also must enter into business the plan of kindergarten
License to the right of the realization of educational activity issues regional expert council for licensing and certifications of educational institutions. For its obtaining it is necessary to represent numerous documents, which confirm seriousness of "pedagogical undertaking". By the way, documentation is required the same as with the licensing of school or VUZ - Institute of Higher Education!
Thus, expert council is examined:
the copy of constitutive documents - regulations, of solution about the creation of educational institution, etc;
curricula, plans, requirement for the graduates; business is the plan
the information about the cadre, material and technical and educational methods guarantee;
document about the right of possession or use of accomodation (agreement of lease);
the conclusion of sanepidemstantsii about correspondence of accomodation to the requirements of sanitary, construction standards;
the documents, which confirm the level of formation and qualification of the leader of educational institution.
Having thoroughly verified the correspondence of paper declarations to the real state of the matters, council for licensing makes the decision - "to pushchat' Ali not to pushchat'". The leaders of particular educational institutions, all passed circles of licensing, they note the strictness of procedure, which testifies about the tight control from the side of branch department. And to argue with this it does not be necessary - in any civilized country the state does not release to the drift educational process.
Business is the plan of kindergarten - financial part
First costs for the discovery of children's establishment in 20 places in the leased accomodation
Article of the consumption
Sum, grn.
Permissive documents
400
Repair of the accomodation
32000
Children's tables (10 pcs.)
500
Stul'chiki (20 pcs.)
400
Furniture for the cloakroom (20 complete sets)
1000
Carpet coating (20 square meters)
1500
Portieres (20 m)
700
Bedclothes (20 pcs.) + linen (40 kompl.)
2800 + 1200
Refrigerator
2000
Washing machine
2500
Telephone installation
2000
Equipment of medkabineta
1000
Educational methods materials (from the plasticine to the piano)
3000
ALTOGETHER
54000
Initial the flow rates
Bringing accomodation into the bozheskiy form - perhaps, the most influential article of "detsadovskogo" business- plan. Innovation repair with the replacement of window- doors, and if necessary - by the displacement of walls can "stretch" on $6 thousand but you remember, according to law about the pre-school formation, the accomodations of kindergartens do not be subject to sale, but local authorities, as a rule, give "petty private traders" the right of short term lease - for yr, maximum, to three. Therefore so that your business would prove to be profitable, attain the conclusion of a treaty of lease the minimum to five years, after convincing local administration and control of public education of the importance of your pedagogical undertaking.
At first it is possible to lease the necessary equipment in state kindergarten or to acquire used - everything depends on the financial possibilities of founder, on the assumed level of children's establishment. Practice shows that entire necessary is acquired gradually.
It is important
Incomes in the form of parental payments will begin to enter only after the collection of groups. But the monthly deductions (lease, municipal payments, taxes) it is necessary "to unfasten" from the moment of registration. For the author it was necessary to visit the children's establishment, which they attended three (!) little-ones. Director it recognized that this is the result of incorrect advertising policy. Therefore it is very important not to put aside advertising campaign on then.
It is not possible to prepare business the plan of kindergarten as any other business plan, without taking into account expenditures for advertisement and advance of business on the market.
Has sense to carry out address advertisement. In the true sense of this word. Advertising materials can be packed into the mailboxes in the houses, which are to your kindergarten.
It is necessary to envelop the "area of the inhabiting" of purposeful audience - children's stores, play areas. Bright stands with the councils for training, sanitation of children and by story about your kindergarten it is possible to place in the children's polyclinic. Establishments "with the period" publish image articles in the local press, give advertisement on cable (district) TV. Advertising promises are based on the concern about the health of children and the acquisition of prestige knowledge. Practice shows that operates well the second advertisement if garden it pleases itself parents, here will arrive the children of their familiar and friends.
Business is the plan of kindergarten - cadre policy.
To invite personnel into the prestige particular garden according to the principle "be required" we we do not advise. Indeed on the selection of teachers depend almost all - authority, traditions, spirit of institution. By the way, in the gardens with the large "period" the backbone of the association frequently compose the people, which worked even to the passage to the commercial "rails". In each region, city there are remarkable specialists, to find them and to invite to the work will not compose labor. Qualifying period must be required for the teachers. And having only ascertained that in new worker there is a mutual understanding with the children, it is possible to assume it upon a constant work. The qualified methodologists will be required in the garden- lyceums with the saturated curricula. They must develop the models of instruction, in accordance with which it is necessary to select personnel.
It is necessary to be for ready for the fact that at first for personnel of kindergarten it is necessary to combine responsibilities.
For which the parents pay
In the gardens of the "complete cycle" of group count 10-15 little-ones, be a guardian their teachers, doctors, trainers, psychologists, other "specialists" (by approximately two-three pupils it is fallen one adult). Particular kindergarten, as a rule, proposes:
four -, five-single nourishment;
instruction (from the three year age) - reading, foreign languages, logic, mathematics, etc;
individual approach to each child, the observation of psychologist;
comprehensive aesthetical development;
health-improvement protstsedury (gymnastics, fito -, aromoterapiya, pond);
the possibility of a stay of dopozdna, twenty-four hours.
Business is the plan of kindergarten - price policy
In the "moved" small gardens is organized the delivery- conveying of children. the "chip" of some establishments are experimental and author's educational programs. A stay of child in the small garden from the morning to the evening will manage to parents on the average into $150-200 per month.
On what it is possible to earn
In some "polnodnevnykh" school- gardens the payment depends on what forms of occupations for their child parents select. Strictly, for the individual approach they lead their children into the "expensive" small gardens. Therefore one should organize as much as possible the diverse occupations, assistance in selection of which will render psychologist.
In the gardens of "incomplete cycle" the children under the management of parents select the circle pleased by them.
Expenditures for the content of kindergarten in 20 places (per month)
Article of the expenditures
Sum, grn.
Fee for the lease 250 square meters (from the calculation of 6 grn. for 1 square meter)
1500
The public services (water, heating, electric power, telephone)
300
Wage to personnel (from the calculation of 8 people on 480 grn. = of 3840 grn. + deduction to wage 38%)
1460
Nourishment of children (10 grn. during the day to 1 children)
4400
Economic needs
1000
Office supplies
100
Benefits, the toy
200
Altogether
8960
Exemplary enumeration and the cost of the proposed services
Designation of the service
Cost 1 of hour of occupations, grn. *
Instruction - mathematics, logic, foreign languages, information theory, etc.
5-25
Aesthetical development - rhytmics, music, dances, painting, the singing
5-25
Children's clubs for the "domestic" children, for example "playing, it is trained"
5-10
Groups of an evening stay, output and holiday
5-10
Organization of the children's, family adapted to stage holidays
From 150
Individual consultation of the psychologist
15-30
Rental of masquerade suits or holiday details
10-50
Organization of photo -, videos"emki, etc.
10-20
* the cost of occupations is calculated depending on a quantity of children in the groups.
You will include in business the plan of kindergarten a question of the profitability of business.
Kindergarten will be profitable, if it they are attend not less than 20 children. Calculation by the simple: on the average particular garden is beret from parents $150-200 per month (payment it is frequently calculated individually). Altogether, monthly enterings will be about 20-22 tys.grn.
Taking into account the fact that kindergarten is completely provide ford with basic means, monthly expenditures will be about 9 thousand grn. (see table. Expenditures of...").
But the agitated children's economy "is more expensive" suppositional diagram. For example, to the nourishment, in our opinion, it is worthwhile to provide for more than means. Are further - summer "tempering" months, social payments. These details are very essential; therefore the assumed profit will be actually two times less.
Prospects
Recently this form, as school- garden, actively takes root in the educational field, and to this there is an explanation. Passage from garden to general education school, naturally, is cmbined with the stress. Many parents select garden as the elementary school, to the 4th class.
It is further - it is more. Particular educational establishment "heats" its fumes to the ninth or eleventh class. Why no? Your money - our services. Familiar to the author of odinnadtsatiklassnikov in their time of mom they led into the quotient school- garden, in the system of the same educational brand they finish secondary school and are collected to enter "their" VUZ - Institute of Higher Education, which took under the wing elite initial and middle links. On the results of similar "testing for constancy" to speak thus far early, but it is a fact, that in the society has already been formed the generation of elite, which grew in the "closed" educational establishment.
The reviewer speaks
Helen MOVCHUN (43),
the director of the school- garden Of "plekal'nya" (g.Kiyev; since 1997; 50 children):
- 4 and my associates attentively read article even we consider that she is useful from a cognitive point of view. Actually, to approach the organization of particular pre-school establishment is necessary very seriously, as that requires work with the children generally. It is simple to gather children in the "noncorresponding" territory and to be occupied by their training, as some make, it is cannot.
On the business- plan
Also everything is correct from the point of view of the sequence of actions, special features of organization. But it is here relative to business- plan itself... It, apparently, was constructed on the experience of those acting not one yr the gardens, which already obtained acknowledgement and for the qualitative services they have the right to take high pay. In order to ensure this quality, large investments are necessary. 4, developing this plan, more demanding it approached the expendible part, in the life it is much more. Insufficient sum is placed to the nourishment, if we consider all "kitchen" expenditures, and not only purchase of products.
On the personnel
To find and to draw high(ly)-class teachers so is not simple - it is necessary to interest in the wage, which must be higher than on the previous work.
Conclusion
There is no united model of conducting any business. In the capital situation is one, in the regions - another. Relation to the particular formation in the different regions is very different. , where they support, are separated means, to begin more easily.
Each, who searches for application to his forces, will proceed from its possibilities, construct its business- plan. Main thing - not to be released straight away.
Opinion of expert about the system "school - garden"
Helen Timoshenko (44),
the director of the school- garden Of "evrolend"
(g.Kiyev; since 1990; 70 children):
- we began from the fact that the paid services on training of children for the school allowed. But when our children grew up, they formed class, what served as basis for creating the system "school - garden". Our educational establishment "grew" together with the children - afterward four-bees-entrance was opened secondary school. All these years we collaborated with the European university and finally entered into its structure. Me it does seem, this solution does remove the problem, urgent for the separate school- gardens, where to place the prepared employing the "moved" procedures children?
Opinion of expert about the additional services
Tatiana ZUBCHENKO (37),
the director of kindergarten Of "antoshka"
(g.Kiyev; service on the pre-school training;
since 1999; 60 children):
- our activity - assignment of paid services in the development of children. First half of day to us come to be trained little-ones from three years to six - their moms do not work or occupied partially. In the evening, after small garden or school (we lease accomodation in the school- garden, where children to the 4th class learn), to all possible circles come children somewhat older. Parents are very contented by the fact that it does not fit to the occupations - dances, English or painting - to run all over town. Everything in the complex, next.
To the background of the question
For the first time name "kindergarten" in 1837 was given F.Frebelem to pre-school establishment in Germany.
In the pre-revolutionary Russia first kindergartens were opened in the 60's OF THE XIX century. In their 1914 it was counted only 150 and they attended their 4 thousand children.
Opinion of expert about the advertisement
Ludmila is COOPER (43),
the scientific leader of the garden Of "voteks",
the chairman of the all-Ukrainian association of the developing instruction (g.Kiyev; since 2003):
- we obtained license very recently. Dvizhet by us pedagogical idea - 4, for example, I am occupied by science and to me it is interesting to inject new promising developments. In the process of the formation of group we saw, that the best advertisement - "from the mouths into the mouths". The parents, who estimated our methods of instruction and training, they recommended to be turned to us by their familiar and friends.
* the "Earth children", it is created under the explicit influence of Exupery.
Author: Love Of chigir'
Is here given only exemplary business the plan of kindergarten. In order to compose business the plan of kindergarten taking into account the special features of your business, be turned to the specialists.
|
